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How to use a call-to-action generator to increase conversions (+ industry-specific examples!)

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Visitors are finally flocking to your website. That’s great! But getting them to interact with it is even better. That’s exactly what a great website call to action (CTA) can do.

A call to action is a written directive. It tells your audience what step you want them to take next.

The most common example of a CTA is when businesses slap a “Buy Now” at the end of a product page or social media post.

But getting someone to click on your button or link with a single message isn’t always easy. Calls to action should be short and to the point. However, they should also be able to clearly explain why someone should click on them.

Whether you’re new to CTAs or a seasoned marketing veteran looking to give your creativity a jolt, a free website call-to-action generator can definitely help you get the most out of your CTAs.

Here’s how our CTA generator tool works:

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Step 1: Describe your company and product

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Once you’ve launched the Copy.ai application, take a look at the Tools list on the left. Find “Website Copy” and click on it. Now click on “Call To Action,” which is the first tool listed beneath.

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You’ll now see the call-to-action interface, where you’ll be inputting your brand name and a description of your product. Our generator will use this information to create potential CTA text for your site.

Of course, calls to action are not just used to sell products. If you want visitors to download a whitepaper or book a demo, for example, be sure to clearly state that in the “Describe your product” field.

After adding this information, pick a tone of voice (friendly, persuasive, etc.) that best corresponds with your brand and the action you want site visitors to take.

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Ready to get started? Click the “Create Copy” button.

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Step 2: Check out the generated CTA ideas

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After just a few seconds, the call-to-action generator will show you a list of CTA ideas based on the data you inputted.

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If you want to see even more call-to-action ideas, scroll all the way down to the end of the list and click the “Make More” button, and the call-to-action generator will get to work again.

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You’ll also see a “Copy All Results” button, which lets you copy all of the suggested CTAs to your clipboard. From there, you can paste the CTAs into another document. This comes in handy for marketers who are maybe more comfortable working in a different app or want to send the generated CTA ideas to a coworker.

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Step 3: Save the CTAs you like

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If you see a call to action that you like, click the “Save” button below it, so you don’t lose track of it. The call to action will automatically be sent to the “Saved” section of the call-to-action generator.

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Just click on the “Saved” tab any time you want to have a look at the calls to action that you’ve saved.

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You can also click “Remove” to remove any call to action from the “Saved” section or copy all saved results to your clipboard with the “Copy All Saved Results” button (see above).

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Step 4: Generate additional CTAs using your favorite ones

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If you really like one call to action, use the “More Like This” feature to create more CTAs in a similar style.

This feature and the “Make More” feature are not the same, even though they sound similar. The “Make More” button is located at the end of the originally generated list and is used to add more CTAs to that primary list. The “More Like This” button generates new CTAs based on one particular CTA. Here’s how it works:

Click back on the “Create Copy” tab to locate a CTA you like. When you click the “More Like This” button below it, the tool will create spin-off suggestions based on that call to action.

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This feature is great to use if you need supporting text for your CTA. You can use these suggestions as inspiration for website and email copy that introduces the call to action, for example.

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Keep using the “More Like This” button if you want to generate even more similar, supporting copy from the generated suggestions.

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Step 5: Use industry-specific call to action examples to refine your CTAs

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No rigid rules exist for what makes a call to action good. Brands need to test numerous options to find what type of call to action their visitors respond to best.

However, there are a few tried-and-tested principles to follow that can help you get started with CTAs. To see these guidelines in action, let’s take a look at a few industry-specific examples of strong calls to action.

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eCommerce call to action

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More than any industry, eCommerce brands heavily rely on CTAs that really emphasize action phrases. Typical CTAs you’ll see on an eCommerce website include “Buy, Order, Add to Cart.”

The call to action is very direct and tells you exactly what to do.

Here’s an example from Etsy that works very well:

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As you can see, the CTA is “Add to cart.” But what really makes it pop is the social proof below that creates a sense of urgency: “Other people want this. Over 20 people have this in their carts right now.”

This supporting CTA tactic also taps into the Fear of Missing Out (FOMO). When you see that many other people are buying something, you don’t want to be the one person that’s not going to get in on the action.

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Course/training call to action

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CTAs for training programs and courses are often typical for subscription-based organizations—such as “Join, Subscribe, Sign Up Now, Get Started.” But the surrounding text often emphasizes a sense of community to show potential learners that they’ll have support.

Let’s look at this example from MasterClass:

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The “Get Started” call to action denotes that you’re embarking on a journey with the brand.

MasterClass also realizes that its course is an investment, so the text surrounding the CTA is designed to reassure potential learners. There are “trailer” and “sample” buttons so people can explore the course before committing, and the program description emphasizes the teachers’ credentials to build trust.

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Software as a service (SaaS) call to action

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SaaS products are significant ongoing investments for businesses, so the companies selling these tools can’t use CTAs that ask for commitments right away. Instead, many SaaS brands will encourage leads and prospects to try out their tool for free with a CTA.

Salesforce, for example, uses a “Start My Free Trial” button on its product page.

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The company also includes a “Watch Demos” CTA, which also goes a long way in building trust. Potential users who are unfamiliar with Salesforce’s product can see the tool in action before committing to a monthly plan.

Other common SaaS CTAs include “Learn More,” “See How It Works,” “Find Out More,” and “Talk to an Agent.”

Along with these CTAs, SaaS brands can use surrounding text to build prospects’ trust even further. Salesforce gets buy-in from site visitors in the example above by citing a notable client and the positive result they saw from the tool.

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Non-profit call to action

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Non-profit organizations rely on emotion to encourage donations. The most common CTAs you will see on a non-profit web page include “Donate, Commit, Volunteer, Adopt, Sponsor, Support.”

A good way to stir emotion is to make your organization’s mission very clear through the call to action. For example, instead of “Donate Now” being the call to action, it could be something like “Help Children Living in Poverty.”

An effective non-profit call to action provides direct context for the donation and where your money is going. Here’s an effective call to action by Children International that does just that:

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The call to action encourages homepage visitors to learn about the children before committing to sponsoring them. Showing visitors how many days the children have been waiting to be sponsored is another effective method for coaxing an emotional response.

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Once you click on that CTA and read the child’s story, the CTA becomes “Sponsor Her Now.” Note how the organization uses first-person language to speak directly to the site visitor and create a personal connection between them and the children.

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Use a call-to-action generator to continually test your CTAs

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Much like email subject lines, CTA copy requires constant testing and optimization to find what works best for your audience. A call-to-action generator is especially helpful when experimenting since wording is a big part of why a CTA button works or doesn’t.

Endless rounds of A/B testing can wear down even the most creative content and digital marketing professionals. Copy generators are the perfect free tools to help creatives spark inspiration on the never-ending quest to create the perfect call to action button.

Looking for more tips on how to increase conversion rates and click-through rates from your landing pages and other marketing campaigns?

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You can find other free AI tools here:

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Email subject line generator

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