How to Use a Meta Description Generator to Increase Organic Traffic

Ahrefs reports that approximately 90% of web pages don’t receive organic traffic from search results. 90%.

If that stat scares you, don’t panic! There are simple yet powerful ways to increase organic web page traffic—like using meta descriptions.

What is a meta description?

The meta description is a short block of text that describes your web page in search results listings. This text appears underneath your page title and URL.

On search engine results pages, meta descriptions (along with titles and rankings) play a key role in drawing people to your site. In a Backlinko study, pages with meta descriptions received 5.8% more clicks than those without them.

These clicks come with compounding benefits. Google rewards pages with high traffic by increasing their rankings because the search engine sees page visits as a sign of quality.

Boost your page traffic even further by crafting helpful meta descriptions that are tailored to your readers. With the Copy.ai meta description generator, you’ll be able to write compelling copy that boosts your organic traffic.

Step 1: Locate the meta description generator

To find the meta description generator, open the Copy.ai application. Click the “Website Copy” drop-down menu on the left side of the app and then “Meta Descriptions.”

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Step 2: (Optional) Enter project details

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Copy.ai will prompt you to enter project information. This optional step can help you keep track of your tasks by naming them and noting related websites.

Let’s say you’re crafting a blog post about the best tools for dog training. You might use your post title as the project title and enter your blog URL for the relevant website.

Click “Create Project” to save these details and open the meta description generator.

If you prefer to jump straight to the meta descriptions tool, click “Skip this step.” Copy.ai will automatically create an untitled project draft, so you don’t lose your work.

Step 3: Enter your page details

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Now that the tool is open, you’ll be prompted to enter details about your web page.

First, the generator will ask for a product or brand name. If your page is not tied to a brand or product (like a top-of-funnel blog post, for example), leave the space blank.

Enter a description of your page. Aim to be as specific as possible.

Let’s build on our example blog post about dog training. Instead of simply writing, “this post provides dog training tips,” you might indicate how many tips you’ll share and the topics that the tips cover.

Provide plenty of details to help Copy.ai generate a relevant meta description. Try to address the problem you solve, what makes you unique, and why that matters. For best results, use 15+ words.

Finally, click the "Choose a tone" menu to pick your meta description’s attitude. Do you want your meta description to persuade your readers, or do you want to convey a relaxed attitude?

If the suggested tones aren’t quite right, feel free to enter your own!

When you’re ready, click “Create Copy.”

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Step 4: Review the meta description generator’s suggestions

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Based on the details you submit, Copy.ai will use artificial intelligence to generate 12 meta descriptions.

Love what you see? Copy your favorite description to your clipboard by clicking “Copy," and you can paste them outside of Copy.ai.

If you like multiple meta descriptions, click “Save” under your favorites. Access these descriptions in the “Saved” tab.

You can also select “More Like This” to create descriptions similar to your top picks.

If you find a meta description you don’t like, simply click “Remove” to delete it from the list.

Generate as many options as you like by tweaking your page’s details or tone. You can also click “Create Copy" again to produce new options.

Use your new descriptions to kickstart brainstorming or as ready-to-use copy.

Step 5: Fine-tune your meta description

When you review the generator’s meta descriptions, it may be love at first sight—or you may want to make tweaks. You know your brand best, so adjust away! The meta description generator includes a notepad for making revisions.

Use these best practices to formulate the most helpful description for your page.

• Pay attention to your character count. Although there is technically no character limit, meta descriptions are truncated by Google after 160 characters. Stay below Google’s character count limit to make sure the full text is displayed across all devices. According to BrightEdge, the best descriptions range between 120-150 characters.

• Write with your reader in mind. Explain how your page can help them in clear, specific language, and provide a call to action. Highlight what differentiates you from your competitors, and write in an active voice to make your message come alive.

• Avoid keyword stuffing. Include the primary keyword in your description, but avoid trying to fit in as many secondary keywords as you can. Beyond creating a frustrating user experience, keyword stuffing can result in Google search penalties.

• Look to high-traffic pages for clues. It's hard to know whether traffic increases are due to your meta description or something else, like rank or page title. You can, however, identify your top traffic pages and analyze their meta descriptions. Do they share anything in common that you can emulate in the future? For a more robust analysis, consider using this method.

• Create different meta descriptions for every page on your website. Duplicate or similar meta descriptions across multiple pages make it difficult for people to differentiate between your pages.

Use the meta description to draw in your target audience

Your meta description is an opportunity to speak directly to your ideal customer. Craft a clear, enticing message, and you'll encourage your target audience to explore your page.

We know the pressure to increase reader traffic and engagement can feel overwhelming, so we’ve got your back. Use the Copy.ai meta description generator to instantly create and elevate your meta description copy effortlessly. 

Accelerate your marketing efforts with Copy.ai's AI Marketing platform

Want to learn more? View our AI Webinars and explore other free AI writing generators here:

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