Free Slogan Generator

Why use the free slogan generator

Memorable and Impactful Slogans

Our free slogan generator takes the hard work out of creating a catchy and memorable slogan. Within seconds, it generates a wide range of creative slogan options for your business or product.

No more racking your brain or paying a professional - with just a few clicks, you'll have unique slogans to choose from.

A Catchy, Memorable Slogan

Our slogan generator will help you craft a slogan that sticks in customers' minds. It utilizes an AI algorithm to generate hundreds of creative slogan options tailored to your company.

You can quickly sift through options to find one that captures your brand essence and resonates with your target audience.

The slogan will give your marketing efforts an unforgettable tagline that builds brand recognition and recall.

Memorable Brand Messaging

Our slogan generator helps you craft a catchy, memorable slogan that sticks in your customers' minds.

The slogans are customized for your business based on the keywords you provide, ensuring the messaging aligns with your brand identity.

Whether you need a slogan for your logo, advertisements, or other marketing materials, our slogan generator provides creative ideas to capture your customers' attention and convey what makes your company special.

Best Practices to get the most from the Slogan Generator

AI tools like our Motto Generator can give your creative process a bit of a kick and help you brainstorm ideas, but it may not provide a slogan that fits your brand to a tee. You know your company best, so we recommend taking the generator’s ideas and shaping them to become your own.

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Once you’ve narrowed down your favorite candidates to a few slogans, keep these best practices in mind when choosing your favorite one and developing it further:

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Stay on-brand and relevant

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The last thing you want your slogan to be is confusing. Creativity is great, but your slogan must make sense and be relevant to your company/product and your target audience. Just by reading your slogan, people should be able to get a good idea of what your key demographic is.

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Smirnoff’s 2014 “Exclusively for Everybody” is a good example of a slogan that misses its target. It’s an oxymoronic and confusing attempt at including everyone that leaves the campaign without a clear target audience.

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Make it roll off the tongue

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A great slogan sounds great when you hear it, so make sure that your motto is easy to say and pleasant to hear. Using rhymes in a slogan is one of the best ways to achieve this. Pringles’ “Once you pop, you can’t stop” and Bounty’s “The quicker picker upper” are good examples.

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Another great use of rhyme is Gillette’s “The best a man can get” slogan. While the slogan doesn’t rhyme within itself, it does rhyme with the company name, making it almost impossible to hear one without immediately thinking of the other.

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Remember your logo

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Your slogan is almost always going to accompany your logo. Don’t settle on a slogan until you’ve considered how it looks alongside your logo and whether it fits.

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A great example of a slogan that has a very symbiotic visual relationship with its logo is Walmart’s “Save Money. Live Better.” tagline. The slogan fits perfectly under the logo to complement it visually and hammer home the company’s mission of offering affordable products.

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Keep it short and simple

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Less truly is more when it comes to slogan writing. Think about some of the most famous corporate slogans you know, and you’ll realize that they almost never exceed six words.

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One of the greatest examples of keeping it both short and simple is Nike’s iconic “Just Do It” slogan—three words that even children can understand.

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Be honest

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Is your slogan writing checks that your product or service can’t cash? Don’t hyperbolize when writing your slogans. If you’re not the #1 lawnmower dealer in the Midwest, don’t use that as a slogan—you’ll just disappoint customers.

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One of the hardest things about writing a good slogan is demonstrating quality without being pushy and intimidating. Think about how you would pitch your product to a friend, not a board of directors.

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Use power words

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Power words are descriptive words that trigger emotional responses when read or heard. Often seen in slogans and calls to action, there are hundreds of power words that copywriters use to trigger psychological and emotional responses.

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One of the most famous examples of using almost nothing but power words in a slogan is Calvin Klein’s “Between love and madness lies obsession.”

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Test it out

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Test your favorite slogans out to see which one resonates best with others. Send your favorite options to family, friends, business peers, and customers. Ask them to choose their favorite slogan without explaining any of them or providing context.

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If your slogan needs explaining, it’s probably not a good one. Don’t be discouraged if you don’t get a clear winner after you’ve polled your audience. Take the insights you’ve gained from the survey and keep working at it.