Free Marketing Email Generator

Every day, so many things compete for our attention. From Tiktok and Instagram to highway billboards and TV commercials, we’re constantly pulled in a billion and one directions. 

As a marketer, how do you choose the right tools to reach your audience amidst the noise? 

Email is a great place to start. 

Why? As of 2020, there were 4 billion global email users, and this is expected to grow to 4.6 billion by 2025.  

Not to mention, email often sees higher engagement than other marketing channels. After all, your messaging is landing straight in someone’s inbox. According to Campaign Monitor, this might be why you’re 6X more likely to get click-throughs from an email campaign than you are from a tweet.

Here’s the catch: writing effective marketing emails can be time-consuming. That’s where Copy.ai’s marketing email generator comes in. 

How to write an email in 5 steps with Copy.ai’s Marketing Email Generator

Using Copy.ai’s Freestyle and Catchy Email Subject Line tools, you can create a marketing email quickly — without compromising on quality. 

Step 1: What are you looking to create?

First off, what kind of email are you looking to write? There are many types of marketing emails, including: 

• Product emails
• Newsletters
• Invitations
• Welcome emails
• Confirmation emails
  

Using Copy.ai’s freestyle tool, the first step is indicating the type of content you’d like to create. 

Let’s say, for example, you want to write an email invitation to an upcoming webinar. In this section, you can write “webinar invitation email.”

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While this step is optional, the more details, the better!

Step 2: What are the main points you want to cover?

Once you’ve told Copy.ai’s freestyle tool what kind of marketing email you’d like to generate, you need to add more details about the email's messaging. 

In this section, you’ll want to include the key things you want the reader to take away from the email, the target audience, and anything else that’s important to know.

In continuation of the webinar invitation example, your inputs might look something like this: 

• This email invites people to an upcoming webinar about the tech industry's future. 
• The panelists will include George Bloom, President of X company, Maria Lee, CEO of Y company, and Sarah Daniels, CEO of Z company.
• The webinar will take place on Wednesday, June 25, at 4 PM.
• The event will cover predictions for the tech industry in 2023 and how you can prepare. 
  

The more thought you put into the inputs, the better content the tool will generate. And it can pay off in dividends when you use a template — especially for recurring emails.

Step 3: What’s the tone?

Each company has its own tone of voice, and its emails should reflect that.

Some companies use humor to get people’s attention. Others prefer to take a friendly tone. Or in some cases, the email calls for empathy. Choose a style aligned with your brand and the email's message. 

Copy.ai has several pre-populated tones, or you can get creative and input a custom tone.

Tip: If you’re unsure what tone to choose, try out a few options to see the differences in the generated content. 

Step 4: Generate your marketing email

Once you’ve added all the details, hit “create content.”

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This step will generate several emails to choose from and the option to generate more. If there’s one close to being right but not exact, try hitting “more like this.” This lets the tool know it’s on the right track.
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Step 5: Choose a subject line 

Once you choose the email content that best suits your needs, there’s one thing missing…a subject line! 

The subject line of your marketing email is like the preview for a movie. If you watch a 2-minute preview and it’s not interesting, you probably won’t see the film. Similarly, if the subject line of an email doesn’t catch your eye, you probably won’t read the email. Straight into the trash bin, it’ll go. 

Luckily, Copy.ai’s Catchy Email Subject Lines generator helps come up with endless subject lines, no matter what marketing email you’re writing. 

For this step, there are three sections you need to fill out:

• Product/brand name: Input the name of your product or brand. This step is optional. If it’s irrelevant to the email, feel free to omit it!
• Describe your product: This is where you share details about the email so you get a relevant subject line. 
• Tone: What kind of tone do you want for the subject line? We recommend making it aligned with the actual content of the email!
  

What makes a good marketing email? 

While marketing emails are a great way to engage your audience, they can also flop. How many marketing emails do you have in your inbox right now that will go straight to your trash folder?

There are three basics to consider when creating a marketing email that hits the mark. 

What’s the goal of the email?

There are all different types of marketing emails, each with different purposes. Getting clear on this before developing your copy is a helpful exercise. 

The goal of your email will dictate what you write about and will help you generate the best content possible. 

Who’s on the email list?

Targeting your emails to the right people matters. 

For example, say you’re telling people about how to use more advanced features of your product. You probably want to restrict this email to current customers. This may seem like noise for people who aren’t yet customers. 

Segmenting your email list is a great way to direct the right content to the right people, so you’re delivering value. 

Does the subject line grab your attention?

You could write the best email, but no one will read it without a good email subject line. Your subject line is what convinces people to open the email or not. 

Even though it’s only 41 characters, it can be the most challenging part of writing your email. Here are some quick tips for writing an email subject line people actually open:

• It needs to be related to what’s in the email
• Ask a question
• Make it more about them and less about you

Generate a marketing email people want in their inbox

Every marketing email is an opportunity. An opportunity to talk to your customers. An opportunity to be a thought leader. An opportunity to convince people to sign up for your product. But, it can also be time intensive to create practical and creative marketing emails week after week. That’s where Copy.ai comes in. You write the strategy and details, and Copy.ai does the rest.

Try Copy.ai’s marketing email generator (it’s free!)

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