Free Ad copy generator (+ 5 tips for getting more clicks with Google Ads)

If you’re trying to drive paid traffic from search, Google Ads are the way to go. According to Clutch, internet users are four times more likely to click a Google Ad than ads on other search engines. 

To take advantage of this valuable digital marketing channel, you’ll need engaging Google Ad copy. Start writing by using our very own Google Ads generator. We’ll also share our favorite copywriting tips to help you write ads that drive clicks. 

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Generate Converting Ad Copy With Copy.ai’s Google Ads generator

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Want to use more advanced AI tools for Google Ad generation? Sign up for a free Copy.ai account and use our premium Google Ad headline and description tools. 

On a free plan, you get 2,000 words per month, and a 7-day trial of our Pro plan to test out our premium copy generators. But with a Pro plan, starting at $49/month, you’ll get 1 million words per month, 24/7 email support, and early access to new features.

Our premium Google Ads creators cover specific sections of a Google Ad and are more versatile than the free tool. Here’s how they work.

Open the Copy.ai app, and scroll to the “Tools” menu on the left. Search for “Digital Ad Copy” and click on it. You’ll see “Google Descriptions” and “Google Headlines” listed beneath it.

Let’s start with the Google Headlines tool. Once you click on it in the sidebar, the tool will ask you to enter the title of your project—what the ad is promoting. You can also add a website or landing page that the ad will lead to so the tool can generate relevant copy.

It’s possible to skip this step, but completing it helps the generator give you more useful results.

Once you’ve typed in a project title and added a related website, click “Create Project” (shown above). 

The app will then ask you for the product or brand name that your ads will promote and a description. If you want, you can also choose a tone of voice that aligns with your project and content marketing efforts for the ad copy. 

After adding your project details and setting a tone, tap on “Create Copy” to generate Google Ad headline ideas.

In a matter of seconds, the generator will give you a long list of Google Ad headline ideas. Tap “More Like This” to see similar Google Ad headlines to your favorites. Note that this button and the “Make More” button are not the same thing. 

You’ll see the “Make More” button right under the originally generated list of ideas, and you can tap it to get fresh suggestions based on your initial query. But the “More Like This” button creates more headlines based on one specific generated idea.

Save suggestions that you like by clicking the “Save” button. You’ll be able to see all the ideas you’ve saved and copy or remove them in the tool’s “Saved” section.

Once you’ve selected an ad headline, switch to the “Google Descriptions” tool from the “Digital Ad Copy” section of our menu. This tool will help you generate the copy that appears after the headline in your ad.

Like the Google Headlines generator, the tool will ask you to input your project title and a corresponding website so it can generate relevant copy. You can skip this step as well, but completing it helps the Google Descriptions generator give you more relevant suggestions.

After inputting a project title and website, tap on “Create Project” (shown above). 

The app will redirect you to a “Create Copy” screen where you’ll enter the product or brand name you plan to promote and a description of the product. For best results, use 15 words or more in the description field. Try to include your audience, problem space, and what makes you unique.

You can also select a tone of voice that matches your project and content marketing efforts for the ad copy.

Once you add your project details and set a tone, tap on “Create Copy” to generate Google Ad description ideas.

Within a few seconds, the tool will give you a long list of suggestions. Save any of the ones you like, or tap “More Like This” to see fresh descriptions that are similar to your favorites. You can also scroll down and select “Make More” for new suggestions.

One of the cooler features of our Google Ads generators is the counter. This feature lets you see how many words and characters each copy idea has so you can cut or add where necessary.

Now that you have your Google Ad headlines and descriptions, it’s time to create your ad CTA. Our CTA generator will come in handy here, and we’ve put together a guide to help you use it to drive up conversion rates.

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5 tips to refine your Google Ads copy and boost CTR

A Google Ads generator is a good place to start writing your promotion’s copy, especially if you have many campaigns on deck. The tool might generate the exact copy you need, but you may also find that you want to make slight tweaks to make the text fit your brand to a tee. Polish your Google search and display ads copy with these tried-and-true writing tips.

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1. Remember your audience

This tip sounds obvious, but all too many brands forget it! If your ad copy is generic, there’s a good chance it won’t see many clicks.

Tell people what they’ll gain from using your product or service in your ad copy. The text will likely get them to click—and ideally, even try the product! They might also share your offering with their friends, family, and colleagues who have similar interests.

Say you’re selling a time-tracking subscription software, and your target audience is small business owners. A Google Ad copy like “Get control of your time. Track billable hours and improve work-life balance.” is likely to attract small business owners that want to manage their time better.

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2. Survey your customers

Get more results from your pay-per-click (PPC) ads by listening to your existing clients.

Set up quick calls or send out a short questionnaire to ask about their pain points and what they like and dislike about your product. Ask questions like these:

• What pain points led you to seek out a product like ours?
• Why did you choose this product over our competitors?
• What is the single most important thing our product has helped you achieve?
• If you were to explain this product in three words, what would they be?

Get your team members involved in the feedback collection. Ask your support and sales teams to help by getting them to document common customer requests and questions. And if you have access to any customer stories or case studies, watch or read through them for ideas.

Feedback from your current customers can help you improve not just your ad copy but other important content as well—like blog posts or FAQ pages. 

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3. Use the right keywords

According to Google, “the right keywords can get your ad in front of the right customers.” So, the keywords you use have to be terms that your potential customers are already constantly searching Google for.

Conduct keyword research to find search terms related to your offerings so you can write click-worthy PPC ads. Google’s Keyword Planner is a good starting point. The tool lets you identify multiple keywords and check their price estimates so you can choose the ones that fit your niche and match your ad budget.

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4. Keep your ad copy short and simple

Google displays no more than 60 characters in title tags and 350 characters in the preview section. Follow the character limits to prevent your text ads from being cut off.

To write punchy and responsive search ads, you may feel tempted to exaggerate your offerings. Avoid clickbait—the best Google search ads are clear and straightforward without overpromising. Customers will be disappointed if your offering fails to meet the ad’s promise.

Remember that time tracking tool we talked about? “Free time-tracking tool you can use anywhere” and “Time-tracking app to 100x your productivity” are both potential ad copies for a time-tracking tool. They’re both short and simple, but the first is realistic while the second is over the top.

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5. Ask for input from your network

It’s okay to write and launch Google Ads campaigns on your own but getting other eyes on your copy can help you improve it. Run your ad copy by a small selection of coworkers or friends who’d be open to sharing useful feedback and brainstorming ideas.

Tell them what the ad is for and the pain points you’re looking to address. Ask for their ad copy suggestions or show them the ones you already have to get their opinions. 

Together, you can discuss the copy, shortlist favorites, and eventually select your winning ads.

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Use a Google Ads generator to create ad copy that converts!

We’ve shared several tips for writing Google ads that’ll actually get clicked! But how can you be doubly sure the copy won’t get cut off on the search engine results page (SERP) when you launch it? By using our standard AI Google Ads generators—which help you regulate your ad copy length for SEO.

Combine these tools with the ad copywriting best practices in this piece to put out click-worthy ads quickly. Sign up with Copy.ai today to try out our Google Ads generators and dozens of other free tools (like our webinar title generator).

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