Mission Statement Templates: How To Write & Examples

mission statement

Frequently Asked Questions

How to write a mission statement?
Need to write a mission statement? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing a mission statement:

Company name: [company name]
Company description: [description of company]
Competitors: [competitors of company]
Values that guide the company's work: [values that guide the company's work]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Introduce the company
Explain what the company does and why it exists
Describe how the company is different from its competitors
Talk about the values that guide the company's work

3. Write the content or use Copy.ai to help you get started. Once you have your structure down, you can start writing the content.
3 Examples of a mission statement
Example:

[company name] is a company that provides [service/product] to [target audience]. We are a [type of business] that offers [type of product] to [target audience].

We believe that [value statement]. We work hard to deliver on this belief because we believe it will help us to make our customers happy. We accomplish this by [method], which allows us to [result].

We know that there are other businesses that offer similar services, so we strive to differentiate ourselves by focusing on [value statement].


Example:

[company name] is an [type of company], and we exist to help people [do what].

We are different from our competitors because we believe that [value].

We believe in [value].


Example:

We're [company name], and we exist to help people make their dreams come true.

We know that life is hard, and sometimes it can feel like the world is against you. But that's not true! You can make your dreams happen, and we're here to help.

We want to help people get out of their own way. We want to help them to stop letting the little things get in their way and start letting the big things work for them. We want to help them stop thinking about what they can't do and start thinking about how they can do anything they want.

That's why we exist: so that everyone can live their best lives by getting out of their own way.
Why should you write a mission statement?
1. A mission statement can help you focus on what's important.

2. A mission statement can help you articulate your goals and values.

3. A mission statement can help you stay motivated and inspired.
Who needs to write a mission statement?
-A company
-A small business
-A non-profit organization
-A religious organization
-A school
-A government agency
-A military unit
-A sports team
-A club
Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of Copy.ai feature
1
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
2
Give Copy.ai a bit of context
Enter a few sentences about your project/campaign.
Screenshot of Copy.ai feature
3
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
4
Edit, polish, and publish
Use Copy.ai’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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