Business Plan For A Marketing Agency Templates: How To Write & Examples

business plan for a marketing agency

Frequently Asked Questions

How to write a business plan for a marketing agency?
Need to write a business plan for a marketing agency? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing a business plan for a marketing agency:

Company name: [name of marketing agency]
Company mission: [e.g. help small businesses grow, help companies reach new audiences, etc.]
Problem being solved: [e.g. small businesses don't have access to marketing expertise, companies don't know how to reach new audiences, etc.]
Solution to problem: [e.g. provide marketing expertise to small businesses, provide audience research and strategy to companies, etc.]
Market description: [e.g. size of market, growth rate of market, etc.]
Key team members: [e.g. CEO, CMO, CTO]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Introduce the company and its mission
Describe the problem that the company is solving
Explain how the company will solve that problem
Describe the market for the company's product or service
Explain how the company will make money
Share information about key team members and their qualifications

3. Write the content or use Copy.ai to help you get started. Once you have your structure down, you can start writing the content.
3 Examples of a business plan for a marketing agency
Example:

[Company name] is a marketing agency that helps small businesses grow and companies reach new audiences.

There are a number of companies in the industry who do this, but we believe we can offer a better solution than most.

We are a small agency, with a team of three people—a CEO, CMO, and CTO—all of whom have over a decade of experience in our industry. Our team members have worked at some of the most well-known companies in our field, including [companies], [companies], and [companies].

We have a clear mission: to help small businesses grow and companies reach new audiences. We believe that by offering marketing services like [service], [service], and [service], we can help small businesses grow and companies reach new audiences.

We have a strong market: there are over 100 million small businesses in the United States alone, and many of them don't have access to marketing expertise. Additionally, there are tens of thousands of companies who are looking for ways to reach new audiences without spending too much money on advertising.

Our business model is simple: we charge $100 per month for our services. This includes unlimited access to our team's expertise and resources, as well as all of our services


Example:

[Name of marketing agency] is a digital marketing agency that specializes in helping small businesses grow and companies reach new audiences. We provide marketing expertise to small businesses and audience research and strategy to companies.

Our market is small businesses and companies that want to reach new audiences, but don't have access to marketing expertise, audience research, and strategy.

We are a team of three: [CEO name], [CMO name], and [CTO name]. We are all experts in our fields and have extensive experience working with companies that provide similar services.

The market for our product or service is huge—the size of the global small business market is $15 trillion, and the global market for companies that want to reach new audiences is also enormous. We believe that there's a lot of room for growth in our market, and we're excited to be at the forefront of helping companies get started on this journey!


Example:

[company name] is a marketing agency that helps small businesses grow, and helps companies reach new audiences.

We are a small team of experts who have worked in the marketing field for years. We know how frustrating it can be for small businesses to find the expertise they need to grow their business, or for companies to find out how to reach new audiences. That's why we're here!

We're looking for an investor who can help us get off the ground. We have an idea for how we can solve these problems for our customers, and we've got a great team of experts ready to make it happen. We just need the funding to get started.

We're confident that our business will grow quickly once we get off the ground. We've already spoken with several companies who are excited about our services, and we have several small businesses lined up who want our help as well.

We look forward to working with you!
Why should you write a business plan for a marketing agency?
1. A business plan is a necessary tool for any business, but especially for a marketing agency. Without a plan, it can be difficult to set and achieve goals, track progress, and make informed decisions about where to allocate resources.

2. A marketing agency business plan can help you assess the viability of your business idea, set realistic goals, and develop a strategy for achieving them. It can also be a valuable tool for attracting investors and partners.

3. A well-crafted business plan can give you a roadmap to success and help you avoid common pitfalls. It can also help you articulate your unique value proposition and build a strong case for why your marketing agency is worth investing in.
Who needs to write a business plan for a marketing agency?
-People who want to start their own marketing agency
-People who are looking for investors for their marketing agency
-People who want to expand their marketing agency
-People who want to franchise their marketing agency
-People who want to start a marketing agency in a new city
-People who want to start an online marketing agency
-People who want to start a mobile marketing agency
-People who want to start a social media marketing agency
-People who want to start an event marketing agency
-People who want to start an experiential marketing agency
Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of Copy.ai feature
1
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
2
Give Copy.ai a bit of context
Enter a few sentences about your project/campaign.
Screenshot of Copy.ai feature
3
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
4
Edit, polish, and publish
Use Copy.ai’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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