Pr Outreach Email Templates: How To Write & Examples

PR outreach email

Frequently Asked Questions

How to write a pr outreach email?
Need to write a pr outreach email? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing a pr outreach email:

Your name: [your name]
Your company's name: [name of your company]
Why you're reaching out to this specific person: [e.g. they've written about similar products, they have a large audience, etc.]
Value of your product or service: [e.g. it solves a problem, it's unique in the market, etc.]
Way for reader to learn more about your product or service: [e.g. link to website, link to demo video, etc.]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Introduce yourself and your company
Explain why you're reaching out to this specific person
Describe the value of your product or service
Provide a way for the reader to learn more about your product or service

3. Write the content or use Copy.ai to help you get started. Once you have your structure down, you can start writing the content.
3 Examples of a pr outreach email
Example:

Hi [name],

I'm [your name], the founder and CEO of [name of your company]. We're a [product category] company that helps [type of customer] solve [problem] by [solution].

We've noticed that you've written about similar products before. We think our product is unique in the market because we solve the problem of [problem] by [solution].

If you'd like to learn more about our product, you can check out our website here: [link] or watch a demo video here: [link].

Thanks so much for your time!


Example:

Hi [name],

I'm reaching out because I think you're the perfect person for our company to connect with.

We're [company name] and we're a [product or service] company. We're passionate about [product or service] because we believe in [why you believe in your product or service], and we think you'll be interested in it because it solves a problem that you've talked about before.

You can check out our website at [website URL]. If you have any questions, please don't hesitate to reach out!


Example:

Hi [name],

I'm reaching out to you because I'm impressed by your work and wanted to learn more about your business. I work at [company name] and we're an [insert value of your product or service] that helps [insert audience] solve their [insert problem].

We'd love to have a chat about how we can work together. Would you have time for a quick call this week?
Why should you write a pr outreach email?
1. It's a great way to get your message out there - and to a lot of people!

2. It's a great way to build relationships with media contacts and other influencers.

3. It's a great way to generate media coverage for your product or service.
Who needs to write a pr outreach email?
-Celebrities
-Authors
-Journalists
-Editors
-Publishers
-Agents
-Publicists
-Influencers
-Bloggers
-YouTubers
Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of Copy.ai feature
1
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
2
Give Copy.ai a bit of context
Enter a few sentences about your project/campaign.
Screenshot of Copy.ai feature
3
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
4
Edit, polish, and publish
Use Copy.ai’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

Ready to level-up?

Write 10x faster, engage your audience, & never struggle with the blank page again.

Get Started for Free
No credit card required
7-day trial of Pro
90+ content types to explore