Abandoned Cart Email Templates: How To Write & Examples

abandoned cart email

Frequently Asked Questions

How to write an abandoned cart email?
Need to write an abandoned cart email? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing an abandoned cart email:

Product name: [name of product]
Product description: [e.g. color, size, etc.]
Incentive: [e.g. discount code, free shipping, etc.]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Remind the reader of what they were looking at
Make them feel like they're missing out on something
Offer a discount or other incentive to get them to complete their purchase
Provide a quick and easy way for the reader to complete their purchase

3. Write the content or use Copy.ai to help you get started. Once you have your structure down, you can start writing the content.
3 Examples of an abandoned cart email

Hey there!

We see you were looking at [product name] and we wanted to make sure you didn't forget about it.

You were so close to completing your purchase, but you had to leave before you got to it. We hate when that happens, so we wanted to give you a little extra incentive to come back and complete your purchase.

Enter code [code] at checkout for [discount].

We hope to see you soon!


Hi there!

We just wanted to check in and let you know that we noticed you were looking at [product name].

We'd love for you to complete your purchase, so if there's anything standing in the way of you getting to checkout and completing your order, we'd be happy to help you out!

If you are ready to complete your order, please use our [promotional code] to receive 20% off your purchase today!


Hi [customer name],

We thought you might be interested in [product name]!

We'll give you a little background: you were looking at [product name] on [website name] a few days ago, but you left without buying. Now, we understand that sometimes it's just hard to make a decision, but we think you would have really loved [product name]. We know we do!

The good news is, we've decided to give you a little incentive to come back and complete your purchase. If you go back and purchase [product name] today, you'll get [discount code]!
Why should you write an abandoned cart email?
1. An abandoned cart email can be a powerful marketing tool to recover lost sales and boost your bottom line.

2. By sending a personalized email to customers who have abandoned their shopping cart, you can remind them of the items they were interested in and encourage them to complete their purchase.

3. Abandoned cart emails can also help you collect valuable data about your customers' shopping habits and preferences.
Who needs to write an abandoned cart email?
- Anyone with an e-commerce website that has a shopping cart
Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of Copy.ai feature
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
Give Copy.ai a bit of context
Enter a few sentences about your project/campaign.
Screenshot of Copy.ai feature
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
Edit, polish, and publish
Use Copy.ai’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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