Shopify Abandoned Cart Email Templates: How To Write & Examples

shopify abandoned cart email

Frequently Asked Questions

How to write a shopify abandoned cart email?
Need to write a shopify abandoned cart email? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing a shopify abandoned cart email:

Product name: [name of product]
Product description: [e.g. color, size, etc.]
Reason to come back and complete purchase: [e.g. limited time offer, limited quantity available, etc.]
Discount or other incentive: [e.g. 10% off, free shipping, etc.]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Remind the reader of what they were looking at
Make them feel like they're missing out on something
Give them a reason to come back and complete their purchase
Offer a discount or other incentive to come back and complete their purchase

3. Write the content or use Copy.ai to help you get started. Once you have your structure down, you can start writing the content.
3 Examples of a shopify abandoned cart email
Example:

Hi [name],

I see you were looking at [product name]. I just wanted to remind you that [product name] has [reason to come back and complete purchase]!

We have a limited quantity available, and this offer won't last forever—so make sure you come back and complete your purchase before its too late!


Example:

Hey [name],

You were looking at [name of product] and we know you were really excited about it. You know what would be even more exciting? If we took 10% off our already-low price!

Just enter the code [code] at checkout to get the discount.

Remember, this offer is only good until [date]. If you want to take advantage of this deal, you need to come back and complete your purchase before [date].

We hope you come back and complete your purchase soon!


Example:

Hi [name],

We just wanted to give you a little nudge to come back and complete your purchase of [product name].

We know you wanted [color], but we only have [quantity] left in stock.

You probably also wanted to know that [size] is no longer available in the color [color], but we have it in [size] in [color].

If you're still interested in completing your order, just click on the link below. We'll be waiting!

[link]
Why should you write a shopify abandoned cart email?
1. Every business wants to make more sales, and one way to do that is to recover lost sales. When a customer abandons their shopping cart, it represents a lost opportunity for a sale.

2. By sending a quick abandoned cart email, you can remind the customer of the items they were interested in and encourage them to complete their purchase. This email should be sent soon after the customer abandons their cart, while the items are still fresh in their mind.

3. You can recover some of your lost sales and boost your bottom line by sending an abandoned cart email. This email should be well-written and persuasive, with a clear call-to-action.
Who needs to write a shopify abandoned cart email?
-Anyone with a Shopify store that has a shopping cart on it
Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of Copy.ai feature
1
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
2
Give Copy.ai a bit of context
Enter a few sentences about your project/campaign.
Screenshot of Copy.ai feature
3
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
4
Edit, polish, and publish
Use Copy.ai’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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