Business Plan For An App Templates: How To Write & Examples

business plan for an app

Frequently Asked Questions

How to write a business plan for an app?
Need to write a business plan for an app? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing a business plan for an app:

App name: [app name]
Problem the app solves: [problem the app solves]
How the app works: [how the app works]
Market for this app, including competitors and potential customers: [market for this app, including competitors and potential customers]
How you'll make money from this app: [how you'll make money from this app]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Introduce the app
Explain what problem it solves and why that's important
Describe how the app works
Talk about the market for this app, including competitors and potential customers
Explain how you'll make money from this app

3. Write the content or use Copy.ai to help you get started. Once you have your structure down, you can start writing the content.
3 Examples of a business plan for an app
Example:

Introduction

[app name] is a mobile app that will help you [explain how it solves the problem], which is a problem that many people have. The app is designed to be used by people who are interested in [describe target audience].

How it works

[explain how the app works]

Market for this app, including competitors and potential customers

[describe market for this app, including competitors and potential customers]

How you'll make money from this app

[explain how you'll make money from this app]


Example:

Introduce the app: [app name]

[app name] is an app that helps you manage your time by breaking down your tasks into smaller pieces and making it easy for you to see what you need to get done today.

Explain what problem it solves and why that's important: [problem the app solves] is a problem we all face. We want to get more done each day, but we often find ourselves feeling overwhelmed by how much there is to do. [app name] helps us manage our time better so we can stay on top of our workload and get more done.

Describe how the app works: [how the app works] works by breaking down each task into smaller pieces and letting you know when those pieces are due. You can set due dates for each piece of your task, add reminders, and see all of your tasks in one place. You can also see how much time each task will take and how much time is left before it's due.

Talk about the market for this app, including competitors and potential customers: [market for this app, including competitors and potential customers] is huge! There are so many apps on the market that claim to help you manage your time, but none of them do it as well as [app name]. Other apps are either too complicated or don't offer enough features for the price point


Example:

Introduce the app

[Our app] is a mobile phone application that makes it easier for people to get their hands on the latest in fashion. It allows users to take a photo of an outfit they like, and the app will tell them which pieces they can buy to create their own look.

Explain what problem it solves and why that's important

[Our app] solves the problem of having to go shopping in a store to find the right clothes. Most people don't want to spend their time driving around to look for clothes, and they don't always have the time or the money to go shopping. With [our app], users can get the latest fashion trends without leaving their homes—and without having to spend any money.

Describe how the app works

[Our app] shows users what outfits other people have created based on the clothes they're wearing in their own photos. If a user wants to create an outfit like someone else's, they can take a picture of themselves and then see which pieces they already own that would work best with their own wardrobe.

Talk about the market for this app, including competitors and potential customers

[Our app] will compete with other apps that help users choose outfits based on their existing wardrobe. It will also compete with stores that sell fashion items, like H&M or Forever 21. The market for this app
Why should you write a business plan for an app?
1. A business plan is a great way to get your thoughts down on paper and to develop a clear strategy for your app.

2. It can be helpful to have a business plan when pitching your app to investors or potential partners.

3. A business plan can also help you to track your progress and keep on track as you develop and launch your app.
Who needs to write a business plan for an app?
-Entrepreneurs
-Software engineers
-Small business owners
-Freelancers
-Startups
-App developers
-Digital marketers
-Product managers
-Growth hackers
-User experience designers
-Investors
Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of Copy.ai feature
1
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
2
Give Copy.ai a bit of context
Enter a few sentences about your project/campaign.
Screenshot of Copy.ai feature
3
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
4
Edit, polish, and publish
Use Copy.ai’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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