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Goldenhour: Exclusive Workflows for Attendees

Thank you so much for joining us at Goldenhour! Below you'll find a handful of workflows we covered in that session. To kick things off, check out our Lead Enrichment workflow by entering your LinkedIn URL!

First and foremost, thank you for joining us at Goldenhour!

Shikhar and Nathan were honored to have the chance to speak with everyone on how Copy.ai, the first ever GTM AI Platform, is optimizing every part of your go-to-market engine.

Feel free to test the workflow at the top of the page and learn how easy it is to enrich leads from a LinkedIn URL. This alone can help you create more targeted campaigns

Other Workflows Covered in the Session

1. Blog Post Section to LinkedIn Post

Try the workflow here.

Creating a series of LinkedIn posts from a single blog article through workflows significantly amplifies content reach and engagement, a strategy particularly beneficial for social media managers aiming to maximize the value of every piece of content.

Here's a brief outline of how this process works:

  1. Select Blog Post Section: The workflow begins with the user selecting a specific section or key point within a blog post. This ensures that each LinkedIn post can focus on a unique angle or insight, making each social media post valuable on its own.
  2. Summarize for Key Insights: The AI then summarizes this selected section, distilling it down to its core message or insight. This step is crucial for adapting the longer blog post content to the concise, impactful format preferred on LinkedIn.
  3. Draft a LinkedIn Post: With the summary, the workflow generates a draft of the LinkedIn post. This includes crafting a compelling headline or opening line to draw attention, a brief but impactful body text that conveys the key message, and a call-to-action (CTA) to encourage engagement from the LinkedIn audience.
  4. Personalize and Optimize: Now, as the human-in-the-loop, it's time to personalize the drafted post to fit your voice and the preferences of your LinkedIn network. This might include adding relevant hashtags, tagging thought leaders or companies mentioned, and ensuring the post aligns with the best engagement practices on LinkedIn.
  5. Replicate for Additional Posts: This entire process can be repeated for different sections or key points within the same blog article, allowing the creation of multiple unique LinkedIn posts from one source. This strategy ensures a steady stream of valuable content, maximizing the blog post's outreach potential.

Using workflows to distill a blog article into several LinkedIn posts allows social media managers to efficiently scale their content strategy, ensuring consistent engagement with their audience without the need for continuous creation of new content.

The additional capacity to generate visual content further enhances the appeal and effectiveness of each post, making this approach a potent tool in a social media manager's arsenal.

2. Keyword to Blog Post

Try the workflow here.

Creating SEO-friendly blog posts at scale with workflows can be streamlined into a concise process focused on user input and AI-powered output.

Here's a quick rundown on how this works:

  1. Add a Keyword: Start by inputting a target keyword based on SEO research. This keyword basically guides the entire content creation process.
  2. AI Runs a Google Search: The workflow takes over to run a Google search with the provided keyword, aiming to understand what content currently ranks well.
  3. Scrape Headings: From the top-ranking articles, the AI scrapes headings and subheadings, gathering insights on relevant topics and structures that succeed in search engines.
  4. Generate Content Brief and Outline: Using the scraped data, the AI crafts a content brief detailing important SEO factors and outlines the structure of the blog post, ensuring it covers the necessary topics and aligns with SEO best practices.
  5. Produce Long-Form Draft: The AI then elaborates on the outline to create a detailed draft of the blog post, integrating the target keyword naturally and ensuring the content is engaging and informative.
  6. Polish AI Output: At this stage, you can review the AI-generated draft to fine-tune the content—adjusting for brand voice, coherence, and any additional SEO enhancements—transforming the AI draft into a polished, ready-to-publish blog post.
  7. Publish and Monitor: Finally, the polished post is published. Performance should be monitored through analytics to gather insights for future content improvement.

Now, by simply inputting a single keyword and then refining the AI-generated content, users can efficiently produce SEO-optimized blog posts that are both high in quality and scalable.

3. Transcript to Thought Leadership Article

Try the workflow here.

To transform a transcript into a thought leadership article, the process is finally more genuine in that you're capturing the thought leader's actual thoughts (and not their ghostwriter's).

This approach follows a few automated steps, with your main tasks being the initial input and final editing.

Here's an overview of the process:

  1. Input Transcript: Upload the transcript of a speech, interview, or video, which serves as the base material for the thought leadership article.
  2. Extract Key Insights: The workflow processes the transcript to identify and extract the main points, insights, and recurring themes that showcase the thought leadership perspective.
  3. Generate Article Draft: Leveraging those insights, the AI then crafts a long-form article draft. It expands on the extracted insights to create a coherent, comprehensive narrative that reflects the thought leader's expertise and viewpoints. Plus, it generates the content in their tone of voice.
  4. Polish and Personalize: The user's role is to review and refine the AI-generated draft, ensuring it aligns with their unique voice and style, and improving it with additional personal anecdotes or industry statistics/knowledge as needed.
  5. Optional YouTube Description Creation: If the transcript originates from a video, the AI will also generate a YouTube video description that summarizes the video's key messages, making it enticing for viewers and optimized for search.
  6. Final Review and Publishing: After polishing, the thought leadership article is ready for publishing on the appropriate platforms, positioning the user as an expert in their field.

Your main responsibilities in this process are simple: provide the transcript and perform the final edits to the AI-produced content to ensure authenticity and personal touch.

The AI handles the heavy lifting of content generation and structuring, saving significant time and effort.

A Few Helpful Resources on GTM AI

GTM AI is a new concept to hit the market. As such, we're all still learning.

Check out these helpful resources to learn more about GTM AI, GTM Bloat, and how you can finally move your team toward GTM Velocity.

1) What is GTM AI?

2) Introducing the first GTM AI Platform

3) What is GTM Bloat?

Is Copy.ai just for Marketing?

Absolutely not! 

Copy.ai aligns the entire GTM engine, from sales, marketing, product, etc. What you saw at Goldenhour was specifically for marketing use case purposes, but that's just the tip of the iceberg.

For sales-related use cases, the best place to start is here: AI Sales OS.

That website will have a selection of pre-built workflows that you can start using today, out-of-the-box) to help your sales team generate more qualified leads for your pipeline.

Who's it for?

Content Marketers

Create engaging and high-performing blog post content, from SEO-friendly articles to genuine thought leadership posts that resonate with your audience.

Thought Leaders

Generate authentic and insightful thought leadership content from transcripts with real SMEs. This is changing the way thought leadership articles are created.

Social Media Managers

Social media managers can leverage blog content as fodder for social posts, allowing them to curate relevant and engaging content based on specific keywords tailored to their audience.

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At Copy.ai, we're committed to keeping our platform up and running.

That's why we offer a uptime commitment to our Enterprise customers, so you can trust that our platform will be available when you need it.

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Brand Strategy at Airtable
Workflows
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Meet Workflows

Ever felt like your enterprise is caught in a labyrinth of inefficiencies?Like your teams are constantly reinventing the wheel, wasting precious time on repetitive tasks, and struggling to maintain consistent quality in their work? 

Ecommerce workflows

Create thousands of high-converting product descriptions in a centralized dashboard
Build product-specific follow-up email sequences to improve upsells
Reliably translate all your product descriptions to reach a global audience

Social media workflows

Repurpose high-impact content like webinars, sales calls, product demos, etc., into social posts for any channel
Grow organic traffic and boost SEO signals by automatically writing distribution posts whenever a new article is published
Find the right words to respond to thought leaders in your niche and grow your online reputation

SEO workflows

Generate a high-volume of long-form posts and landing pages in minutes
Build content calendars across all of your social channels in one fell swoop
Brainstorm rank-worthy content ideas with keyword clusters to drive more organic traffic

Sales workflows

Write hundreds of personalized outreach messages based on your audience’s public LinkedIn URLs.
Create sales battlecards to prepare for customer objections
Transform sales calls and product demos into impactful recaps, marketing insights, and slide decks
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Long-form articles

Beat the blank page and create high-quality, SEO-friendly blog posts in a fraction of the time it currently takes. Then, use your expertise to polish the draft to create articles that truly resonate with your target audience.

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Social media

Leave your mark on social media by improving your brand’s presence and engaging with your audience directly. For any product, any business, and any social media channel, Copy.ai has the words you need to grow at scale.

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Product descriptions

Generate high-converting and SEO-friendly product descriptions for your online store in seconds. Finally, your brand can break free from generic product pages and write personalized copy that sells!

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Content briefs

Build rank-worthy content that matches your keyword’s search intent with Copy.ai. Set your writers up for success with every brief you create.

Generate content briefs

Ad copy

Increase conversions with short-form copy at the click of a button. Then, optimize all of your paid campaigns through targeted A/B testing. With Copy.ai, you have access to an unlimited well of copy to tap into!

Generate ad copy

Sales copy

Generate high-converting sales copy that’s on-brand, at scale. You can generate copy that follows specific frameworks, like Pain-Agitate-Solution, or create content by channel, like LinkedIn InMail.

Generate sales copy

“By partnering with Copy.ai, we're able to leverage Generative AI to offer personalized outreach emails at scale. This results in increased engagement and conversions for our customers, at a fraction of the effort.”

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Ran Oelgiesser
Co-Founder & CEO at RightBound

Discover new possibilities with Chat to Workflow

For enterprise

Chat to Workflow is the ideal solution for enterprise businesses looking to streamline content creation and break executional barriers. Whether you're generating warm leads, winning deals, or nurturing customers into lifelong ambassadors, Copy.ai has the content or workflow you need. And it’s all just a click away.

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For marketers

Whether you're creating social media posts, blog content, or email campaigns, we can help you generate high-quality content in no time. Every part of your marketing team, from bloggers to copywriters, can leverage Chat → Workflow to experience content production at scale. With our tech at your fingertips, your imagination becomes the only limit. 

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For Ecommerce

Automate compelling product descriptions, ad copy, and more in 25+ languages. Save editorial guidelines and company information in Infobase, and standardize your brand voice across all your product pages. Then, with Workflows, generate everything in bulk, saving you time and money while creating high-impact product descriptions.

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For sales teams

Chat to Workflow is the perfect enterprise solution for sales teams that want to optimize their pipeline and win more customers. Generate high-quality sales emails, proposals, and presentations in a fraction of the time it would take to create them manually. This allows your teams to focus on what they do best - building relationships and winning opportunities.

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We take data security seriously, and that's exactly why we're SOC 2 Type II compliant. With Copy.ai, you can rest easy knowing that your information is always safe and protected. No ifs, ands, or hacks about it.

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Infobase

Store and access frequently used content directly in your dashboard, such as product descriptions, brand messaging, and more. This allows you to standardize your brand’s voice and tone across multiple writers, so messaging stays consistent across your entire organization.

Open APIs

Ready to supercharge your workflow? Copy.ai's open APIs make it easy to integrate your output into the tech stack you’re currently working with. No more jumping between platforms or wasting time on manual tasks. Just seamless integrations with more time to focus on the things that matter most.

AI Translations

Got a global audience? No worries, we’ve got you covered. Generate high-quality translations for a variety of languages so you can speak to your audience in their native language. That way, you can build deeper relationships with your customers and give them a more enjoyable experience with your brand.

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