Press Release Templates: How To Write & Examples

press release

Frequently Asked Questions

How to write a press release?
Need to write a press release? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing a press release:

Company name: [name of company]
Company mission: [mission statement of company]
Event description: [description of event being announced]
Why this event is important to the company, its customers, and/or society at large: [explanation of why this event is important]
Contact information for further questions: [contact information for further questions]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Introduce the company and its mission
Describe the newsworthy event that is being announced
Explain why this event is important to the company, its customers, and/or society at large
Provide contact information for further questions

3. Write the content or use Copy.ai to help you get started. Once you have your structure down, you can start writing the content.
3 Examples of a press release
Example:

[Company name] is proud to announce its upcoming [event name], which will take place on [date] from [time] to [time].

[Event name] is an event that will bring together leading experts in the field of [topic] for a day of learning, networking, and collaboration. Experts in the field of [topic] will discuss their latest findings and share their insights with attendees.

This event is important to [company name] because it allows us to gather with our customers and other experts in the field of [topic] in order to learn from each other and share ideas. It also gives us an opportunity to connect with our customers and show them that we care about their success.

For more information about the event, please contact [contact name].


Example:

[Company name] is excited to announce that [event name] will be held on [date] at [location].

[Company name] believes that [event name] is important for several reasons. First, [company name] has always been dedicated to providing the best products and services to its customers. [Event name] gives [company name] an opportunity to show its customers how much they care about them by providing them with an event that they can enjoy and learn from.

Secondly, [event name] will help our society as a whole by providing a platform for people from all walks of life to come together and share their experiences. This event will help bridge the gap between different groups of people who may not normally interact with each other.

For more information about [event name], please contact us at [contact information].


Example:

[Company name] is proud to announce the [event name], which will take place on [date] at [location].

The [event name] is an exciting new way for [company name] to bring you the best products and services that we have to offer. This event will allow you to interact with our team, learn more about our history and mission, and get up close and personal with our products.

We are excited about this event because it will allow you to get the most out of your experience with [company name]. We believe in making sure our customers have access to the best possible product and service, and we think that this event will allow customers to feel even more connected to our company and products.

If you are interested in attending this event, please contact [contact information].
Why should you write a press release?
1. A press release is an excellent way to get the word out about your company, product, or service. By writing a press release and distributing it to media outlets, you can reach a wide audience and generate interest in what you have to offer.

2. A press release can also be a great way to build relationships with media outlets and journalists. By providing them with timely and relevant information, you can establish yourself as a valuable source of information.

3. Finally, a press release can be an effective tool for promoting your brand. By crafting a well-written and newsworthy release, you can create a positive association with your company in the minds of potential customers.
Who needs to write a press release?
- politicians
- celebrities
- businesses
- religious leaders
- nonprofit organizations
- authors
- artists
- film directors
- musicians
Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of Copy.ai feature
1
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
2
Give Copy.ai a bit of context
Enter a few sentences about your project/campaign.
Screenshot of Copy.ai feature
3
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
4
Edit, polish, and publish
Use Copy.ai’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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