Need to write a customer success email? Here are 3 simple steps to get started:
1. Gather the information you need to know.
Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.
Here's our suggestions for writing a customer success email:
User's name: [name of user]
Product name: [name of product]
User's goals: [e.g. travel the world, work from anywhere, meet new people, etc.]
How they have used the product to reach their goals: [e.g. joined online community, attended meetups, etc.]
Quick and useful way to jump into using more of the product's features: [e.g. sign up for a meetup, join an online community, etc.]
Further resources: [e.g. blog posts, how-to guides, etc.]
Touch point with reader: [e.g. weekly newsletter, monthly check-in, etc.]
2. Determine the structure of your output.
The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.
Address the reader
Thank them for using the product
Make them feel that their success is important to the company
Describe how they have used the product to reach their goals
Provide a quick and useful way to jump into using more of the product's features
Offer further resources for learning about the product
Establish a touch point with the reader in the near future
3. Write the content or use Copy.ai to help you get started. Once you have your structure down, you can start writing the content.