Ecommerce Email Marketing Templates: How To Write & Examples

ecommerce email marketing

Frequently Asked Questions

How to write an ecommerce email marketing?
Need to write an ecommerce email marketing? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing an ecommerce email marketing:

User's name: [name of user]
Product name: [name of product]
User's goals: [e.g. travel, work from anywhere, meet new people, etc.]
Product features: [e.g. online community, meetups, events, etc.]
Core value: [e.g. connection, community, belonging, etc.]
Different types of users: [e.g. digital nomads, location-independent workers, etc.]
Quick and useful way to jump into using the product: [e.g. sign up for a meetup, join the online community, etc.]
Further resources: [e.g. blog posts, how-to guides, etc.]
Touch point with reader: [e.g. weekly newsletter, monthly check-in]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Welcome the reader and make them feel like they're part of a community
Get the reader excited about a new product or feature
Come to a conclusion about the core value of that product or feature
Give examples of how different types of users have found value in the product or feature
Provide the reader with a quick and useful way to jump into using the product or feature
Offer further resources for learning about the product or feature
Establish a touch point with the reader in the near future
Reiterate welcoming the reader to the community

3. Write the content or use Copy.ai to help you get started. Once you have your structure down, you can start writing the content.
3 Examples of an ecommerce email marketing
Example:

Hey [name of user],

We're excited to welcome you to [brand name]! We know you're going to love the community here—we're a bunch of people who love to travel and work from anywhere, so if that sounds like you, then you're in good company.

Our latest feature is [feature name]. It's a great way to connect with other members in our community and get involved with our events and meetups! If you want to learn more about the feature and how it can help you, check out these blog posts: [link], [link], [link], and [link].

Sign up for a meetup today!


Example:

Hey [name],

We're so excited to introduce you to [product name]. We know it can be hard to jump into a new product or feature, so we want to make it as easy as possible for you to get started.

We've found that our users tend to fall into two categories: digital nomads and location-independent workers. Both of these groups are seeking connection and community—and we're here to help them find it.

Here are some ways that you can start using [product name] today:

[Product name]: A new way to find friends and meetups in your area

[Product name]: A new way to connect with other digital nomads and location-independent workers

[Product name]: Learn more about how these groups have found value in using [product name]

[Product name]: Get tips for getting the most out of using [product name]

We're excited for you to be part of our community, and we can't wait to see what you do with [product name].


Example:

Hey [name of user],

We're so glad you're here!

We know that you're working hard to make your dreams come true, and we want to help you get there.

We've just launched a new product or feature, and we think it's going to be really useful for you.

It's called [product name], and it's an online community where people like you can go to find people like them.

We know that you're a digital nomad, location-independent worker, or just someone who wants to meet new people. We also know that you want a community that will help you get where you want to go, and we want to help you get there.

But let's take it one step at a time. First, sign up for a meetup near you. There's one in [location]. Then, join the online community so you can start making connections with other people who are on the same journey as you. And if you need any help getting started, check out our blog posts or how-to guides—we've got tons of resources available for you!

We're so glad that you're here and that we can help you get there.
Why should you write an ecommerce email marketing?
1. Ecommerce email marketing can be an extremely effective way to reach out to potential customers and promote your products or services. By sending out targeted emails to those who have expressed interest in what you have to offer, you can significantly boost your chances of making a sale.

2. In addition to increasing your sales, ecommerce email marketing can also help to build brand awareness and loyalty among your customer base. By staying in touch with your customers and providing them with valuable information and deals, you can create a strong relationship that will keep them coming back for more.

3. Finally, ecommerce email marketing can be a great way to save time and money. By automating your email campaigns, you can free up your time to focus on other aspects of your business. In addition, email marketing can be very cost-effective, especially when compared to other marketing channels.
Who needs to write an ecommerce email marketing?
-People who sell products online
-People who have an online store
-People who want to promote their products online
-People who want to increase traffic to their website
-People who want to build customer loyalty
-People who want to increase sales
-People who want to reach a new audience
-People who want to segment their customers
-People who want to personalize their messages
Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of Copy.ai feature
1
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
2
Give Copy.ai a bit of context
Enter a few sentences about your project/campaign.
Screenshot of Copy.ai feature
3
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
4
Edit, polish, and publish
Use Copy.ai’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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