Out Of Stock Email Templates: How To Write & Examples

out of stock email

Frequently Asked Questions

How to write an out of stock email?

Need to write an out of stock email? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing an out of stock email:

Reader's name: [name of user]
Product name: [name of product]
Reason for being out of stock: [e.g. high demand, manufacturing issues, etc.]
Solution to being out of stock: [e.g. offer a similar product, offer a discount on another product, etc.]
Notification method: [e.g. email notification, text notification, etc.]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Address the reader
Thank them for their interest in the product
Explain why the product is out of stock
Offer a solution to the problem of being out of stock
Provide a way for the reader to get notified when the product is back in stock

3. Write the content or use Copy.ai to help you get started. Once you have your structure down, you can start writing the content.

3 Examples of an out of stock email


Hi [name of user],

Thank you for your interest in [product name]. We're sorry to inform you that the product is out of stock. We apologize for any inconvenience this may cause, but we're working hard to get this item back in stock as soon as possible.

In the meantime, we recommend checking out our other products. You can find them here: [link to other products]

We'll let you know as soon as we restock [product name]. In the meantime, feel free to follow us on Instagram at [link to Instagram] or on Twitter at [link to Twitter] for updates on our inventory.

Thanks again for your interest in [product name], and we hope you'll continue to shop with us in the future!


Hi [name of user],

We're sorry to hear that you're having trouble finding [product name]. We're still working on getting more in stock, but in the meantime, we want to make sure you have all the information you need to make the best decision for yourself.

The [product name] is currently out of stock because of [reason for being out of stock]. We're working hard to get more in stock, but we can't give any estimates on when that will happen.

We understand that this might be frustrating, so we wanted to let you know that we're offering a discount on [alternative product name]. It's not quite as good as the [product name], but it's pretty close! And if you really can't wait, we'll give you a 10% off coupon code to use at checkout.

You can also sign up for updates by entering your email address here: [link]. That way, when we have more in stock, we'll send you an email so you can get your hands on it before anyone else!


Hi [name of user],

We're so sorry to hear that you're having trouble getting your hands on our [name of product]. We know how frustrating it can be to see something you want and not be able to get it. [Name of product] is currently out of stock, but we have a plan in place to get it back on our shelves as soon as possible.

[Name of product] has been selling out so quickly because it's just that good—and we're working hard to make sure that never happens again. We've got a team of engineers working around the clock to make sure we have enough inventory to meet demand, and we're also working with our suppliers to increase production as much as possible.

In the meantime, we'd like to offer you a similar product that might also interest you: [link here].

In addition to offering this alternative, we're offering a 30% discount on any other product in our store if you buy it before [date]!

Why should you write an out of stock email?

1. Out of stock emails can be a great way to keep customers updated on when a product will be back in stock. This can help to build customer trust and loyalty, as they know you are keeping them updated.

2. Out of stock emails can also help to increase sales, as customers are more likely to buy a product when they know when it will be back in stock.

3. Finally, out of stock emails can help to improve customer satisfaction, as they know you are working to get the product back in stock as soon as possible.

Who needs to write an out of stock email?

-People who sell products that have gone out of stock
-People who manage inventory for a company
-People who work in customer service for a company
-People who are responsible for ordering products for a company
-People who own a small business
-People who manage an ecommerce company

Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of Copy.ai feature
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
Give Copy.ai a bit of context
Enter a few sentences about your project/campaign.
Screenshot of Copy.ai feature
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
Edit, polish, and publish
Use Copy.ai’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

Ready to level-up?

Write 10x faster, engage your audience, & never struggle with the blank page again.

Get Started for Free
No credit card required
2,000 free words per month
90+ content types to explore