Marketing Email Templates: How To Write & Examples

marketing email

Frequently Asked Questions

How to write a marketing email?
Need to write a marketing email? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing a marketing email:

Recipient's name: [name of recipient]
Your name and company: [your name and company]
Why you're reaching out to this particular person/company: [why you're reaching out to this particular person/company]
How your product or service can help them with their needs: [how your product or service can help them with their needs]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Greet the reader
Introduce yourself and your company
Explain why you're reaching out to this particular person/company
Describe how your product or service can help them with their needs
Invite them to get in touch if they have any questions or want to learn more about [product]

3. Write the content or use Copy.ai to help you get started. Once you have your structure down, you can start writing the content.
3 Examples of a marketing email
Example:

Hi [recipient name],

I'm reaching out to you because I think you'll find our [product] to be an excellent solution to [your problem].

Our [product] is a [product type], and it can help you [do something].

I'm interested in speaking with you because of how [relevant experience].

If you'd like to learn more about how our [product] can help, or if you have any questions, please don't hesitate to give me a call at [phone number].

Thanks!


Example:

Hi [recipient name],

My name is [your name], and I'm the founder of [company name]. I noticed that you recently posted about your need for [insert relevant issue], and I thought it would be helpful for you to know about [product or service].

[Product/service] is a [type] that can help you with your [issue]. It can be used to [specify].

If you have any questions about [product/service], or if you'd like to learn more about it, please feel free to reach out!


Example:

Hi [name of recipient],

My name is [your name] and I'm the founder of [company name]. I'm writing to you because I think [product or service name] can help you with [specific problem].

I know that you're [type of person] and that you want to be able to [specific goal], but sometimes it's hard to find the right tools. [Product or service name] can make your life easier by helping you achieve [specific goal].

If you'd like to learn more about [product or service name], please let me know!
Why should you write a marketing email?
1. Marketing emails can be a great way to reach out to potential customers and let them know about your product or service.

2. Marketing emails can be a great way to build relationships with potential customers and keep them updated on your product or service.

3. Marketing emails can be a great way to increase sales and grow your business.
Who needs to write a marketing email?
-People who sell products
-People who run a business
-People who want to promote their product
-People who want to increase sales
-People who want to advertise their product
-People who want to market their product
-People who want to reach a larger audience
-People who want to improve their product's image
-People who want to create brand awareness
Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of Copy.ai feature
1
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
2
Give Copy.ai a bit of context
Enter a few sentences about your project/campaign.
Screenshot of Copy.ai feature
3
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
4
Edit, polish, and publish
Use Copy.ai’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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