Digital Marketing Plan Templates: How To Write & Examples

digital marketing plan

Frequently Asked Questions

How to write a digital marketing plan?
Need to write a digital marketing plan? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing a digital marketing plan:

Company name: [name of company]
Company goals: [goals of company]
Target audience: [target audience for this marketing plan]
Channels to be used: [channels that will be used to reach this audience]
How each channel will be used: [how each channel will be used to reach this audience]
Timeline for implementation: [timeline for implementing this plan]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Introduce the company and its goals
Describe the target audience for this marketing plan
List the channels that will be used to reach this audience
Explain how each channel will be used to reach this audience
Outline a timeline for implementing this plan

3. Write the content or use Copy.ai to help you get started. Once you have your structure down, you can start writing the content.
3 Examples of a digital marketing plan
Example:

Introduce the company and its goals

[Company name] is a [type of business] that specializes in the creation of [specific product]. We strive to provide our customers with the best possible [product], and to do so we use [specific methods].

Describe the target audience for this marketing plan

Our target audience is anyone who needs [product].

List the channels that will be used to reach this audience

We plan to use [specific channels] to reach our audience.

Explain how each channel will be used to reach this audience

We plan to use [specific channel] to connect with potential customers. We will do this by using [specific method] to reach potential customers in the area where they live or work.

Outline a timeline for implementing this plan

We plan to implement this plan in [specific time period].


Example:

Hi [name of reader],

Thank you so much for taking the time to read this brief! I know that we are looking at a lot of different options and it can get overwhelming. My goal is to help you make a decision that is right for you and your company.

I think that [company name] is a great fit for your company because of our focus on [key words]. We have a long history of working with [type of company], and we are always looking for new ways to expand our customer base. Our goal is to help you achieve your objectives by giving you the best possible service at an affordable price.

We know that many companies are working on digital marketing campaigns at this time, but we believe that we have the edge because of our experience and dedication to quality work. We are confident that our services will benefit your company by giving you more visibility on the web, which will increase your sales.

In addition to our digital marketing services, we also offer traditional marketing options such as [list all traditional marketing options they offer]. We encourage you to give us a call or send us an email if you have any questions about our services or pricing. We look forward to hearing from you!


Example:

Introduce the Company

[Company name] is a company that has been in the industry for over 50 years. It was founded in [year] by [founder name], who was a serial entrepreneur in the field of [industry]. The company has grown steadily ever since its inception, and it now has over 200 employees.

Target Audience

[Company name] is targeting a specific audience: [target audience]. This audience is made up of people who are looking to buy products and services from [industry].

Channels Used

[Company name] will use the following channels to reach its target audience: [channels used].

How Each Channel Will Be Used

[Company name] will use each channel to reach its target audience in the following ways: [how each channel will be used].

Timeline for Implementation

[Company name] will begin implementing this marketing plan on [date]. The plan will be completed in [time period].
Why should you write a digital marketing plan?
1. A digital marketing plan can help you to focus your marketing efforts and budget on the right channels to reach your target audience.

2. A digital marketing plan can help you to track your progress and measure your success over time.

3. A digital marketing plan can help you to optimize your website and social media presence to attract more leads and convert more customers.
Who needs to write a digital marketing plan?
-Solo entrepreneurs
-Small business owners
-Medium business owners
-Large business owners
-Ecommerce businesses
-Startups
-Nonprofits
-B2B businesses
-B2C businesses
Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of Copy.ai feature
1
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
2
Give Copy.ai a bit of context
Enter a few sentences about your project/campaign.
Screenshot of Copy.ai feature
3
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
4
Edit, polish, and publish
Use Copy.ai’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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