Cold Email To Get Podcast Promotion Templates: How To Write & Examples

cold email to get podcast promotion

Frequently Asked Questions

How to write a cold email to get podcast promotion?
Need to write a cold email to get podcast promotion? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing a cold email to get podcast promotion:

Podcast name: [name of podcast]
Podcast description: [description of podcast]
Why you're reaching out to this person: [reason for reaching out to this person]
Favor you're asking for (promotion): [what kind of promotion you want from them]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Greet the reader
Introduce yourself and your podcast
Explain why you're reaching out to this particular person/podcast
Ask for a favor (promotion)
Thank them in advance and sign off with contact info

3. Write the content or use Copy.ai to help you get started. Once you have your structure down, you can start writing the content.
3 Examples of a cold email to get podcast promotion
Example:

Hey [name],

My name is [name] and I'm a co-host on the [podcast name] podcast. I'm reaching out because I love your podcast, and I was wondering if you'd be interested in promoting our show to your listeners.

Our podcast is a bi-weekly show where we discuss topics related to [topic]. We feature interviews with experts in the field, and we also get a chance to talk about our personal experiences and how they relate to the topic at hand. We're always looking for new ways to grow our audience, so I thought this might be a great opportunity for us both.

I'd love to hear your thoughts on this, and in the meantime, here's a link to our show: [link].

Thanks for your time!


Example:

Hi there!

I'm a huge fan of [podcast name] and I was wondering if you'd be interested in doing a quick interview.

I'm the host of the [podcast name] podcast and we just started this past March. The show is about [topic], where I interview people about how they've been able to work through their [problem or challenge]. It's been really fun so far, and I think it'd be a great fit for your audience.

If you're interested, let me know and we can go from there!


Example:

Hi [name],

My name is [your name], and I'm the host of [name of podcast]. We're a podcast that focuses on [topic of your podcast].

I'm reaching out because I was wondering if you could do me a big favor. I'm hoping you can help me promote my podcast by posting about it on your [social media].

I know you're busy, but I'd really appreciate it if you could help out. Thanks in advance!

Best,

[your name]
Why should you write a cold email to get podcast promotion?
1. When trying to get podcast promotion, a cold email can be a useful tool to reach out to potential listeners. By carefully crafting a message that speaks to the interests of the recipient, you can pique their curiosity and encourage them to give your show a try.

2. In addition to potentially reaching a new audience, cold emailing can also be a way to build relationships with influencers in your industry. If you can get a positive response from someone who is well-respected in your field, it can open doors for future opportunities.

3. Finally, cold emailing can be a cost-effective way to promote your podcast. Unlike other marketing channels that require a significant investment, all you need to get started is a list of email addresses and a well-written message.
Who needs to write a cold email to get podcast promotion?
-Podcast hosts
-Podcasters
Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of Copy.ai feature
1
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
2
Give Copy.ai a bit of context
Enter a few sentences about your project/campaign.
Screenshot of Copy.ai feature
3
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
4
Edit, polish, and publish
Use Copy.ai’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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