Warm Lead Email Templates: How To Write & Examples

warm lead email

Frequently Asked Questions

How to write a warm lead email?
Need to write a warm lead email? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing a warm lead email:

Lead's name: [name of lead]
Product name: [name of product]
Lead's interest in the product: [e.g. signed up for a demo, downloaded an ebook, etc.]
Why the product is a good fit: [e.g. solves a problem they have, helps them reach their goals, etc.]
Contact information: [e.g. email address, phone number, etc.]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Address the reader
Thank them for their interest in your product
Make them feel that their interest is important to you
Explain why your product is a good fit for them
Provide a way for the reader to get in touch with you and learn more about your product

3. Write the content or use Copy.ai to help you get started. Once you have your structure down, you can start writing the content.
3 Examples of a warm lead email

Hi [name],

Thank you for signing up for a demo of [product name]. We're excited to get started with you and show you how [product name] can help you reach your goals.

[Product name] helps [type of business] like you solve [type of problem]. If you're an [type of business], then you know how important it is to have [type of problem] solved. And with [product name], you don't have to worry about that anymore!

We'd love to chat with you about how [product name] can work for you. Please get in touch with me at [email address] or call me at [phone number].


Dear [name of lead],

Thank you for your interest in [product name]. I'm so glad you're looking into [product name]. It's a great fit for your needs, and I think it will help you reach your goals.

If you'd like to learn more about [product name], please feel free to contact me! I'd love to chat about it with you!


Hey [lead's name],

We're glad you're interested in [product name].

Your interest means a lot to us, and we'd love to share more about how [product name] can help you reach your goals.

Would you be open to chatting with us about it? We've got a few questions we'd love to ask you.


[Your name]
Why should you write a warm lead email?
1. A warm lead email is a great way to get your foot in the door with a potential customer. By starting off with a friendly, personalized message, you can set the tone for a productive business relationship.

2. A warm lead email can also help build trust and credibility with the recipient. By taking the time to reach out and introduce yourself, you are showing that you are a reliable and trustworthy source of information.

3. Finally, a warm lead email can help you stand out from the competition. With so many businesses vying for attention, a personal touch can make all the difference.
Who needs to write a warm lead email?
-People who are selling a product
-People who are selling a service
-People who are promoting an event
-People who are raising money for a cause
-People who are trying to get a job
-People who are trying to get a date
-People who are trying to make a new friend
-People who are trying to reconnect with an old friend
-People who are trying to get a freebie
Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of Copy.ai feature
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
Give Copy.ai a bit of context
Enter a few sentences about your project/campaign.
Screenshot of Copy.ai feature
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
Edit, polish, and publish
Use Copy.ai’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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