Cold Email Templates: How To Write & Examples

cold email

Frequently Asked Questions

How to write a cold email?
Need to write a cold email? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing a cold email:

Recipient's name: [name of recipient]
Your name: [your name]
Company name: [company name]
Reason for reaching out: [how you can help them]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Greet the reader
Introduce yourself and/or your company
Explain why you're reaching out to them
Describe how you can help them with their problem
Invite them to get in touch if they're interested in learning more

3. Write the content or use Copy.ai to help you get started. Once you have your structure down, you can start writing the content.
3 Examples of a cold email
Example:

Hey [name of recipient],

I'm reaching out because I believe we could help each other. I'm a [position] at [company name], and I've been working there for [length of time].

I noticed you were looking for a [position] who can [something that's relevant to you]. It sounds like you're having some trouble finding someone who fits the bill, and I think I might be able to help.

If you're interested in learning more about my background and whether I'm a good fit for your company, please feel free to get in touch!

Example:

Hi [name],

I'm reaching out because I believe I can help you and your team.

I'm [name], founder and CEO of [company name]. We're a small company that specializes in [product type], and we've been going strong for the past few years.

I know that [company name] is looking for a way to improve [something related to the problem], and I'm confident that [product type] is the solution you need.

If this sounds like something you'd be interested in, please give me a call at [phone number]. I'd love to hear about your experience with [product type] and how it could be improved for your team.

Thanks,

[your name]


Example:

Hi [Name],

My name is [Your name], and I work at [Company name]. We've been following your work for a while now, and I was hoping to learn more about how you're using [technology] to solve major problems in the world.

Our team is especially interested about your work in [problem]. We'd love for you to share with us more about how you're using machine learning to solve the problem and what the benefits of this approach have been so far.

If you're interested in learning more about our company, check out our website at [website address]. If you'd like to talk more about how we might be able to help you with your project, I'd love to set up a call at your convenience.

Best,
[your name]
Why should you write a cold email?
1. In order to reach a larger audience with your message, cold emailing can be an effective way to get your foot in the door with potential customers or clients.

2. By building a relationship with the recipient through a personalized message, you can create a connection that may not have been possible otherwise.

3. Cold emailing can be a cost-effective way to reach out to people, as it does not require a large amount of time or resources to get started.
Who needs to write a cold email?
-People who are job hunting and need to reach out to potential employers
-People who are selling a product or service
-People who are trying to build relationships with potential customers
-People who are trying to build relationships with potential partners
-People who are trying to build relationships with potential investors
-People who are trying to connect with potential mentors
-People who are trying to connect with potential employees
-People who are trying to connect with potential clients
-People who are trying to connect with potential collaborators
Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of Copy.ai feature
1
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
2
Give Copy.ai a bit of context
Enter a few sentences about your project/campaign.
Screenshot of Copy.ai feature
3
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
4
Edit, polish, and publish
Use Copy.ai’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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