Sales Intro Email Templates: How To Write & Examples

sales intro email

Frequently Asked Questions

How to write a sales intro email?
Need to write a sales intro email? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing a sales intro email:

Your name: [your name]
Your company's name: [name of your company]
Why you're reaching out: [e.g. saw their job posting, heard about them from a mutual connection, etc.]
Reader's goals: [e.g. grow their business, increase sales, etc.]
How your product or service can help them reach their goals: [e.g. increase sales by X%, reduce costs by Y%, etc.]
Contact information: [e.g. email address, phone number, etc.]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Introduce yourself and your company
Explain why you're reaching out to the reader
Describe how your product or service can help the reader reach their goals
Provide a way for the reader to get in touch with you

3. Write the content or use to help you get started. Once you have your structure down, you can start writing the content.
3 Examples of a sales intro email

Hi [name],

I'm [your name], and I'm the founder of [company name]. We're a small business that helps companies like yours reach their goals.

We noticed that you're looking to expand your business and grow sales, which is why we thought we'd reach out. We've helped [X] businesses just like yours increase sales by [Y%], reduce costs by [Z%], and more.

If you're interested in learning more about how we can help you, just let me know!

[Your name]

[Company name]


Hi [name],

My name is [your name] and I'm a [position] at [company name]. I saw your job posting, but I also heard about you from a mutual connection and thought I might be able to help you out.

I think [company name]'s mission is pretty similar to ours—to help businesses grow, increase sales, and reduce costs. We've been lucky enough to help a lot of companies do just that, and we'd love to help you too!

We offer [product name]—a service that helps [business type]s like yours grow their business, increase sales, and reduce costs by [X%, Y%, etc.] over time.

If you're interested in learning more about our product, feel free to check out our website [link]. Let me know if you have any questions—I'd love to talk with you!


[your name]


Hello [name],

My name is [your name], and I'm the founder of [company name]. I've been working in the [industry] space for over 10 years, and I've built a number of successful businesses in the past.

I saw your job posting, and I wanted to reach out because I think we could be a good fit. We have some products that could help you achieve your goals, and I'd love to talk more about how we could work together.

If you're interested in connecting, please feel free to reach out to me at [phone number]. Thanks so much!
Why should you write a sales intro email?
1. A sales intro email allows you to introduce yourself and your product or service to a potential customer. This can be a great way to get your foot in the door with a new customer.

2. A sales intro email can also be used to build relationships with potential customers. By taking the time to introduce yourself and your product or service, you are showing that you are interested in building a relationship with the customer.

3. Finally, a sales intro email can help you to close more sales. By introducing your product or service in a professional and courteous manner, you are more likely to encourage the customer to buy what you are selling.
Who needs to write a sales intro email?
-A person selling a product
-A person selling a service
-A person selling a course
-A person selling a digital product
-A person selling an online service
-A person selling a physical product
-A person selling a subscription service
-A person selling a software program
-A person selling a consulting service
-A person selling a coaching service
Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of feature
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
Give a bit of context
Enter a few sentences about your project/campaign.
Screenshot of feature
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
Edit, polish, and publish
Use’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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