Inbound Sales Email Templates: How To Write & Examples

inbound sales email

Frequently Asked Questions

How to write an inbound sales email?

Need to write an inbound sales email? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing an inbound sales email:

Reader's name: [name of potential customer]
Reader's needs and goals: [e.g. increase sales, reduce costs, etc.]
Product name: [name of product]
Product features that help meet reader's needs and goals: [e.g. automated sales process, reduced overhead costs, etc.]
Call to action: [e.g. schedule a demo, sign up for a free trial, etc.]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Address the reader
Make them feel that you understand their needs and goals
Explain how your product can help them reach their goals
Provide a call to action for the reader to take the next step in learning more about your product

3. Write the content or use to help you get started. Once you have your structure down, you can start writing the content.

3 Examples of an inbound sales email


Hi [name of potential customer],

I'm reaching out because I believe that [product name] can help you [address the reader's needs and goals].

I understand that you're looking for a way to [address the reader's needs and goals], and I've found that [product name] can help you do just that. It automates your sales process, reduces overhead costs, and can even help you achieve new revenue streams.

I'd love to schedule a demo with you so we can talk about how you can use [product name] to meet your needs and goals.

Thanks for your time!


Hi [name of potential customer],

I understand that you're looking to increase sales, reduce costs, and improve customer satisfaction. And I think that I have a solution for you: [product name].

[Product name] is a [product type] that can help you achieve these goals by automating several aspects of your sales process. It will reduce your overhead costs and increase customer satisfaction by giving you more time to focus on what matters most—the actual sales process.

To learn more about [product name], check out our website at [website address] or schedule a demo with our team by clicking the link below:


Hi [name of potential customer],

I hope this email finds you well. I wanted to reach out and introduce myself as a representative of [company name]. We're a company that provides [product name] as a solution to help you [increase sales/reduce costs/etc.].

If you're interested in learning more about how [product name] can help you reach your goals, I'd love to schedule a consultation with you. If you're not in a position to meet with me in person, we can also set up a phone call.

I look forward to hearing from you and working with you to help you reach your goals!

Why should you write an inbound sales email?

1. Inbound sales emails can be an effective way to reach out to potential customers and generate leads. By writing an inbound sales email, you can introduce yourself and your company to potential customers, and offer them valuable information that can help them make a purchasing decision.

2. Inbound sales emails can also be used to build relationships with potential customers. By writing an email that is personal and tailored to the recipient, you can show them that you are interested in their business and that you are willing to help them succeed.

3. Inbound sales emails can be a great way to generate repeat business. By writing an email that is helpful and informative, you can keep your customers coming back to your website or blog for more information. Plus, by offering valuable discounts or coupons, you can encourage customers to purchase from you again in the future.

Who needs to write an inbound sales email?

-People who sell products
-People who sell services
-People who sell digital products
-People who sell physical products
-People who sell consulting services
-People who sell coaching services
-People who sell online courses
-People who sell ebooks
-People who sell software
-People who sell membership sites

Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of feature
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
Give a bit of context
Enter a few sentences about your project/campaign.
Screenshot of feature
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
Edit, polish, and publish
Use’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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