Follow Up Sales Email Templates: How To Write & Examples

follow up sales email

Frequently Asked Questions

How to write a follow up sales email?

Need to write a follow up sales email? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing a follow up sales email:

Customer's name: [name of customer]
Previous conversation/meeting: [details of previous conversation or meeting]
Reason for reaching out again: [reason for reaching out again]
Next step in sales process: [next step in sales process]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Greet the reader
Remind them of your previous conversation/meeting
Explain why you're reaching out again
Describe how [product] can help them with their problem
Invite them to take the next step in the sales process (e.g., schedule a demo)

3. Write the content or use to help you get started. Once you have your structure down, you can start writing the content.

3 Examples of a follow up sales email


Hi [name of customer],

I hope you're doing well! We've been meaning to reach out and see if there's anything we can help you with at this point in your project.

I know we spoke about [product] when you were in the early stages of your design process, and we think it would be a great fit for what you're trying to achieve. The best way to see if we're right is to schedule a demo with one of our consultants. Just let me know if you're interested and I'll get back to you with the details.



Hi [name],

It's [salesperson name] from [company name]. We spoke a few months ago about [product].

I'd love to schedule a demo for you to see how [product] can help you with your [problem]. Would that be okay with you?

Looking forward to hearing back from you!


Hi [name],

It's [name] from [company name]. We spoke a few weeks ago about your problem with [describe problem]. I'm reaching out again because I think [product] could help you with your problem. It's a [product] that helps [describe what product does].

If you're interested in learning more, I'll be happy to schedule a demo for you.

Why should you write a follow up sales email?

1. You already have a relationship with the potential customer. They've either bought from you before, or they've shown interest in your product or service.

2. A follow up email gives you a chance to offer a new or improved product or service.

3. You can also use a follow up email to offer a discount or incentive to encourage the potential customer to buy from you again.

Who needs to write a follow up sales email?

-People who didn't buy your product the first time around
-People who showed interest in your product but didn't buy
-People who bought your product but haven't used it yet
-People who bought your product and used it once
-People who bought your product and used it a few times
-People who have been using your product for a while
-People who stopped using your product
-People who are thinking about switching to a competitor's product
-People who are having trouble using your product
-People who need help using your product

Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of feature
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
Give a bit of context
Enter a few sentences about your project/campaign.
Screenshot of feature
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
Edit, polish, and publish
Use’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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