Sales Email Templates: How To Write & Examples

sales email

Frequently Asked Questions

How to write a sales email?
Need to write a sales email? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing a sales email:

Recipient's name: [name of recipient]
Product description: [description of product]
Benefits of product: [benefits of product]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Greet the reader
Explain why you're reaching out to them
Describe your product and how it can help them
Provide a call to action (e.g., "click here to schedule a demo")

3. Write the content or use Copy.ai to help you get started. Once you have your structure down, you can start writing the content.
3 Examples of a sales email
Example:

Hey [name of recipient],

I hope this email finds you well.

I wanted to reach out because I think [product name] is the perfect solution for you.

[Product name] is a new software tool that lets you [benefit of product].

It's been proven to increase sales by [how much it increases sales].

Would you be interested in learning more? I'd love to schedule a demo with you and talk about how it could work for your business.

Best,

[Your name]


Example:

Hi [name of recipient],

Good morning! I hope you're having a great day so far.

I wanted to reach out to you because I wanted to let you know about [product name]. Here's a quick overview:

[product name] is a new way to [product benefit]. Our customers have said that it's helped them [benefits of product].

If you're interested in learning more, click here to schedule a demo. Thanks so much!

Best,

[Your name]


Example:

Hi [name],

I hope you're having a great week. I was thinking about you recently, and I thought it would be great to reach out to see if there is anything I can do to help you out.

I know you're busy, so I'll keep this short. I'm writing to you because I have a product that I think can help you with your goals. It's called [product name], and it's a [product type].

[Product name] helps your clients manage their money so that they can pay off debt faster, save for retirement, and reach their financial goals faster.

I'd love to chat with you about how [product name] can impact your client's lives. Let's schedule a quick call: click here to schedule a demo now. I look forward to hearing from you soon!

Best,

[Your name]
Why should you write a sales email?
1. The first reason to write a sales email is to increase your chances of making a sale. By writing a sales email, you can include more information about your product or service and its benefits, which can help convince the recipient to make a purchase.

2. Another reason to write a sales email is to build relationships with potential customers. By writing a sales email, you can introduce yourself and your business, and start to establish a rapport with the recipient.

3. Finally, writing a sales email can help you generate leads. By including a call to action in your sales email, you can encourage the recipient to contact you for more information about your product or service.
Who needs to write a sales email?
-People who sell products
-People who sell services
-People who sell digital products
-People who sell physical products
-People who sell consulting services
-People who sell coaching services
-People who sell online courses
-People who sell ebooks
-People who sell software
-People who sell membership sites
Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of Copy.ai feature
1
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
2
Give Copy.ai a bit of context
Enter a few sentences about your project/campaign.
Screenshot of Copy.ai feature
3
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
4
Edit, polish, and publish
Use Copy.ai’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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