Sale Email Templates: How To Write & Examples

sale email

Frequently Asked Questions

How to write a sale email?

Need to write a sale email? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing a sale email:

Sale name: [name of sale]
Sale description: [description of sale]
Why the reader should care about this sale: [why the reader should care about this sale]
Products on sale and links to them: [list of products on sale and links to them]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Greet the reader
Tell them about a sale that's happening
Explain why they should care about this sale
List some of the products that are on sale and link to them
Sign off with a call to action (e.g., "Shop now!")

3. Write the content or use to help you get started. Once you have your structure down, you can start writing the content.

3 Examples of a sale email


Hey [reader name],

We've got some great news for you: [name of sale] is on!

From [date] to [date], we're offering a huge discount on our products. We know you're going to love them, and we can't wait for you to try them out.

Here's what you need to know:

- [name of product] is on sale for [discounted price]

- [name of product] is on sale for [discounted price]

- [name of product] is on sale for [discounted price]

We know you're going to love these deals, and we can't wait for you to try them out!

Shop now!


Hey [reader name],

We're having a sale, and we think you'll love it.

[Name of sale] is going to be happening in [time frame]. We're discounting all of our products by [discount amount].

Here's what we're offering:

[Product 1]

[Product 2]

[Product 3]

[Product 4]

[Product 5]

[Product 6]

We think you'll love these products, but if you don't, we'll eat your hat! Just kidding—we don't actually eat hats. But if you don't love the products on sale, we'll give you your money back.

So what are you waiting for? Shop now!


Hey, did you hear? We're having a sale. We're not going to give you all the details, but here's what you need to know: [name of sale] is happening right now, and it's going to be amazing.

We're not going to tell you what's on sale or how much it will cost—you'll have to find out for yourself. But we will tell you that this is going to be one of the best sales we've ever had, so if you don't want to miss out, shop now!

Why should you write a sale email?

1. A sale email is a great way to promote your products or services to a large group of people at once. By writing a sale email, you can reach a large audience quickly and easily.

2. A sale email is also a great way to generate interest in your products or services. By offering a discount or special offer, you can encourage people to check out your business.

3. Finally, a sale email is a great way to build relationships with your customers. By providing valuable information and deals, you can show your customers that you value their business. By writing a sale email, you can create a strong connection with your customers that will last long after the sale is over.

Who needs to write a sale email?

-A person selling a product
-A person selling a service
-Business owners
-eCommerce stores

Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

Screenshot of feature
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
Give a bit of context
Enter a few sentences about your project/campaign.
Screenshot of feature
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
Edit, polish, and publish
Use’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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