Content workflow software helps teams create and manage content — efficiently, automatically, and at scale. By providing tools for ideation, planning, editing, and publishing, content workflow systems function like a project manager, researcher, or editor, depending on your teams’ needs and its ability to integrate with other tools.
For instance, with an AI-empowered content workflow software solution, you could:
Content Management Systems (CMS)—tools like Wordpress and Webflow—act as repositories and alleviate the challenge of storing, organizing, and disseminating content.
In contrast, content workflow tools zero in on the content creation process and are designed to be integrated with project management tools and CMS platforms. They uncomplicate planning, promote innovation and brainstorming, and supply AI-enhanced tools to conquer the blank page.
Project managers find this integration particularly crucial in maintaining a consistent and efficient content strategy.
Selecting the best content workflow software allows for optimal use of workflow automation features, fostering a well-organized content workflow management system. When employed appropriately, this becomes pivotal for teams aiming to improve their content creation processes.
Here are a few types of content workflow software and what you can expect to accomplish with them:
Now, most teams need a mix of these systems integrated together to maximize content output and minimize busywork. But often, they’ll only have access to project management and CMS tools without the power of a content workflow tool.
Adding a content workflow tool to your arsenal can help eliminate a lot of that busywork, especially when it’s integrated with other solutions (like project management tools).
Let’s take a look at the benefits, features, and options available for project management tools that become even more handy when integrated with AI.
Here’s what to look for when considering content workflow tools:
Copy.ai is the ultimate content workflow platform, because of its complementary built-in tools, its ability to integrate with key third-party software, and its proprietary Workflows functionality.
Copy.ai’s Workflows are designed to streamline your content generation process. By chaining together multiple tools and AI-driven steps, Workflows let you quickly and efficiently automate complex tasks and repetitive processes with ease.
Take SEO research, for example. With Workflows, you can:
But hey, different projects call for unique workflows.
The Workflow you use for creating an eBook from start to finish is very different from the one you need to write 5+ SEO-optimized articles and automatically turn them into social media posts. Copy.ai lets you create virtually any Workflow that you can imagine to fit the needs of your team.
What sets Copy.ai apart is its capacity to help you not just plan your content, but create and automate it with support at every step of the way. With Copy.ai’s tools, you can improve your productivity and create high-quality content that aligns with your goals.
Copy.ai has two pricing plans:
There are also custom plans for enterprise needs.
Monday.com is a robust project management platform with features like task management, progress tracking, and automation to streamline the content creation process.
Integration with various apps and platforms enables collaboration and resource sharing among team members. But keep in mind, Monday.com can be complex to learn in the beginning, and doesn’t provide any AI-powered tools to help with the content ideation or creation process. Thankfully, with APIs and Zapier’s “zaps”, you can take your Workflows that you build with Copy.ai, then integrate them with the project management capabilities of Monday.com
They have three plans you can choose from:
ClickUp provides content marketing teams with a versatile and feature-rich project management platform that keeps your content production organized, plus a variety of collaboration tools that help you stay on top of the team’s workload.
With Zapier, you could easily connect a content workflow tool like Copy.ai to Clickup to either trigger or respond to a particular Workflow. For example, you could use Copy.ai to summarize recently published blogs on a weekly basis and then use Clickup to alert your newsletter writer that the summaries are available.
Clickup offers two plans:
Trello is a user-friendly task management system that helps teams track and manage the progress of their work — with a visual and intuitive interface with drag-and-drop functionality, making it easy to create boards, lists, and cards.
Trello integrates with various other tools and platforms such as Slack and Google Drive, providing a seamless content creation experience. However, if you have a bigger team, Trello has limitations that make collaborating more difficult than with other tools.
Tip: If you need to get more done in less time, integrating a tool like Trello with a content workflow system could be the key you need to unlock massive productivity. Imagine popping SEO keywords into Copy.ai, auto-generating SEO briefs and drafts, and sending them straight to your CMS, all while Trello alerts the assigned writer that a draft is available and due: Game-changer.
Trello offers two plans:
Gathercontent is a team-specific content planning and collaboration tool specifically for content marketing teams. It provides customizable templates for various content types, from website builds and marketing content to documentation and more, which can be a massive time-saver. Its collaboration capabilities are also quite robust, with content approval and review workflows appreciated by users as some of the best out there.
There’s a caveat, though.he whole platform is mainly geared towards content creation, so it might lack some broader project management capabilities that marketing teams need.
Gather content has three plans:
Teamwork is a comprehensive platform for managing projects, tasks, and content production — specifically for client services businesses. In other words, it's a workflow management tool that can help keep your processes efficient.
Their key features align with their clientele in comparison to the other tools on the list: time tracking features, timesheets, expenses, workload management, and project health reports.
Copy.ai’s Infobase and Brand Voice features are pretty handy if you use Teamwork — for example, with content creation for a client services business, an account manager can upload company-specific information and brand voices for a number of different clients — and make sure that the AI-generated content aligns with each client’s brand.
Teamwork has 3 plans to choose from:
Your choice of project management and content workflow tools depend on your content marketing team's specific needs and preferences.
Whether you’re a larger in-house team, a smaller agency, or a business somewhere in between, you can build Workflows with Copy.ai that make it easy to leverage any of these tools.
Workflows is an innovative content workflow management platform that revolutionizes the way businesses create and manage content. With Workflows, complexity becomes simplicity, and content production becomes an efficient, seamless operation.
Here's what makes Workflows the software of choice to keep your team on the same page:
Copy.ai gives you power and control over your content workflows like never before. Harness the advantages of AI and watch as your content strategy transforms into an efficient, streamlined operation.
There’s one thing we know for sure: without the AI to streamline, simplify, and automate your busywork, none of the project management systems really minimize your time spent on content—just your time spent organizing.
Try Workflows today and experience a platform that truly works for you.