If you visit the Facebook (Meta) business website's homepage and check out their updated menu, you will find only these two tools listed under "Platforms and products."
In this in-depth guide, we will cover everything you need to know to get started with Meta Business Suite.
You will learn:
Meta Business Suite (Formerly Facebook Business Suite) is a unified management platform for all your assets across Facebook, Instagram, and Messenger.
Think of it as the go-to online destination to manage your business pages and profiles across Meta apps.
Please Note: The naming will be completely updated to Meta Business Suite from Facebook Business Suite over time to harmonize the Facebook to Meta branding. However, as this is a huge undertaking, the terms "Facebook" and "Meta" may still occasionally be used interchangeably to describe Facebook's business tools, such as Business Suite and Ads Manager.
Facebook Business Manager and Meta Business Suite are technically two separate applications that are being merged and branded under the latter (Meta Business Suite).
If you try to log in to business.facebook.com on a desktop browser, you will see the Meta Business Suite interface by default instead of the older Facebook Business Manager.
Even on mobile, the older Pages Manager app has been rebranded to Meta Business Suite mobile app.
Meta is still offering users a way to switch between the two until the merger is fully completed. You can learn more about changes between Meta Business Suite and Business Manager here.
We recommend you use Meta Business Suite as your unified management platform moving ahead for all things Meta (Facebook, Instagram, and more).
This guide will make the switch much easier for you.
Please note: You can always add more assets later. However, it is good practice to ensure that all your asset types are correctly added to your Meta Business Suite account to make management seamless for you and your team.
Meta offers a seamless way to access many of the features available in the browser version via mobile apps to manage your business on the go.
You can access an overview of your Facebook Pages and Instagram accounts directly from the home screen. These include recent posts, ads, and insights. In addition, you can also post content or promote your business without switching tabs.
Both feed posts and stories can be published simultaneously on Instagram and Facebook without changing accounts.
Your posts can also be scheduled for a later time when your customers are most engaged, saved as drafts, or uploaded to a media library.
There is also a calendar view to create regular posting schedules, fill gaps, and plan engaging content.
By using the Inbox feature in Meta Business Suite, you can communicate more easily online with people interested in your business.
In addition, it can help you save time by allowing you to oversee your business's conversations across Facebook, Messenger, and Instagram Messaging in one place. Using the Meta Business Suite Inbox, you can:
Using the Notifications tab, you can review all activity for your business on Facebook and Instagram. Additionally, you can view the to-do list directly on the Home screen to prioritize unread messages and comments.
Analyzing the results of your organic and paid social media activity across Facebook and Instagram is made easier with Meta Business Suite.
When you use Insights, you can see metrics, trends, and visual reports that can help you determine which Facebook and Instagram strategies are working and where improvements can be made. With this information, you will be able to better allocate your resources and time.
For example, if you run a business with a Facebook Page, an Instagram account, and an Ad account, you can see insights for all these accounts in Meta Business Suite within the Insights section.
From the All tools section of Meta Business Suite on a desktop browser, you can quickly access other Meta features like Commerce Manager, Ads Manager, Business Settings, and more.
The Ads section of Meta Business Suite offers you an alternate way to create and run ads across Facebook and Instagram if you don't want to switch to the dedicated Ads Manager tool.
For example, you can quickly boost stories and posts in one place to increase your reach.
Think of Ads Manager as one of the many tools that are part of the Meta Business Suite.
Ads Manager has a dedicated browser application and mobile apps.
With its focus on offering everything in one place, Business Suite provides a simplified version of Ads Manager natively in its interface, as shown in the screenshot above.
We still recommend that you use the dedicated Ads Manager to have more control over your ad creation and delivery process.
Yes. Meta Business Suite is completely free to use and accessible via desktop browsers and mobile apps. All you need is a Facebook account and Page to get started. Follow the detailed instructions mentioned above for further help.
This tool is for you if you are a small or medium business owner or manager who wants to save time managing your business's social media accounts.
You can also use it if you are an agency managing Facebook and Instagram-related social media accounts for multiple clients.
Creator Studio is all about content creation. It provides tools for you to create and publish posts and insights into how your content is performing. Once your post has been published, you can use Creator Studio to view the performance of your post, edit it, and delete it.
Meta Business Suite serves as a hub for all of your business's Meta platform-related activity. You can use Business Suite to manage your pages, ad accounts, Instagram accounts, etc.
Creator Studio is a tool for content creation and management, while Business Suite is focused on managing your entire business presence on Meta’s platform.
There are multiple ways to get your Meta Business Suite account's ID:
The Meta platform offers many tools and features you can leverage for your business. Meta Business Suite is the hub that brings all these cohesively together for better utilization.
When you learn how the Suite works and how to use it effectively, you'll be able to manage all your Meta activities from one place. This will ultimately free up more time for you to focus on other business areas.
We hope this beginner's guide to Meta Business Suite (formerly Facebook Business Suite) has given you all the information you need to get started using this platform successfully.
By the way, if you want to focus on creating quality social posts and ads for Facebook and Instagram, you would be amazed by what CopyAI's suite of AI-powered copywriting tools can do.
For example, this free Instagram caption generator can churn out highly-engaging caption copy for your posts in seconds. You can try it for free today.
Have you been researching online to learn about any of these tools—Facebook Business Manager, Facebook Ads Manager, Facebook Business Suite, Meta Business Suite, or Meta Ads Manager? Good news, now you only have to focus on two new terms: Meta Business Suite and Meta Ads Manager.Post Facebook's rebranding to Meta Platforms in late 2021 and the ongoing transition from Facebook Business Manager to Meta Business Suite, these are now their primary business tools.
Write 10x faster, engage your audience, & never struggle with the blank page again.