November 9, 2023

Bulk Content Creation: Publish 500 Articles (in < 2 Hours)

In this tutorial, we’ll be teaching you a practical guide in bulk content creation using two platforms: 

Be sure to sign up for each tool to follow along and learn how you can publish 500 articles in less than two hours. 

Why is this approach to bulk content creation useful?

Harnessing the power of Workflows and Zapier integration brings a ton of benefits to your content marketing strategy.

Let's highlight the key reasons why is this approach so useful:

1. It targets long-tail keywords

Long-tail keywords are extremely specific phrases that people search for. They typically have lower search volume, but with higher conversion rates as they cater to a more precise audience. 

By generating and publishing a high volume of articles, you automatically increase your chances of ranking for a variety of these long-tail keywords. 

This strategy, combined with the right SEO practices, can significantly boost your organic search traffic.

2. It unlocks programmatic sEO

Programmatic SEO refers to the process of automating keyword research and content creation to rank for a large number of keywords. 

With Workflows and Zapier integration, you can easily scale this process. You can systematically create content around a large set of keywords. In doing so, you’re not only saving manual effort but also efficiently improving your website's visibility on search engines.

Remember, both these strategies contribute to enhancing your digital footprint and driving more targeted traffic to your site. 

Investing in these could mean a considerable uptick in organic reach, conversions, and ultimately, business growth.

Kickstarting with keyword research: Using SEMRush

Before diving into content creation, identifying the most effective keywords for your domain is crucial.

Keyword research helps you understand what your target audience is searching for and how you can rank for those queries.

In this section, we will guide you through using SEMRush, a powerful tool for this process, to discover low-difficulty keywords you can target.

How to find low-difficulty keywords on SEMRush

SEMRush provides a wealth of information for each keyword, including its difficulty level. 

Low-difficulty keywords are typically easier to rank for, making them excellent targets for your content strategy. Here's how to find them:

1. Use the Keyword Magic Tool: Start by entering your topic into SEMRush's Keyword Magic Tool.

2. Filter by Keyword Difficulty: In the filter menu, you can set the Keyword Difficulty to the easy keywords (0-30%).

3. Save the keywords you want: Add the keywords you want to target to a list. We will use the export of this list later in the next step.

With this list of low-difficulty keywords, you're now equipped to strategically create content that caters to specific search queries relevant to your domain. 

The next step is leveraging the power of Workflows for efficient and effective content creation and publication.

Scale SEO content research

A solid content marketing strategy begins with proper SEO content research. With AI-powered tools like Workflow, this process becomes a whole lot easier. 

You can use the SEO Content Brief Workflow to conduct thorough SEO content research.

When you input a keyword into the workflow, it constructs a comprehensive content brief that can greatly assist in your content creation process. The resulting content brief includes potential questions your readers might be looking to answer, catchy titles, an effective content outline, an SEO-friendly slug, and an engaging meta description

How does the SEO content brief workflow work?

The SEO Content Brief Workflow operates by scanning the Search Engine Results Page (SERP) for the inserted keyword and extracts key data. 

More specifically, it scrapes the top three ranking websites. For each of these websites, the algorithm extracts headers (h2s) along with other relevant information, providing a rich pool of data.

The workflow then uses all this information to create a Search Engine Results Page (SERP), powered by insights to draft a content brief that can guide your writing. With the right keyword input, this workflow can equip you with a wealth of information, optimized to gain higher visibility in search engine rankings.

Imagine having an AI assistant by your side, conducting smart SEO content research at lightning speed. 

That's what you get with Workflow. Its ability to create an SEO Content Brief is a game-changer in the realm of content marketing.

Using your SEMRush keywords in the SEO content brief workflow

Now that you have a list of low-difficulty keywords from SEMRush, it's time to use them in the SEO Content Brief Workflow to kickstart your content creation process. Here are the steps to follow:

1. Preparation: Export your keyword list from SEMRush. Make sure they're in a format (like CSV) that you can easily upload into the SEO Content Brief Workflow.

2. Install the SEO content brief workflow: Click this link, and install the workflow by clicking “Try this Workflow.”

3. Upload to Workflow: Navigate to the Table view in the workflow. Click on the “Import CSV” button. Follow the prompts and select your keyword file for upload. Map the correct field from your CSV.

4. Run the workflows: Once you've successfully uploaded your keywords, you can run each row manually or click “Run All” to run all the rows at once. It will start to create a unique content brief for each keyword loaded into the system.

By uploading your keyword list into the SEO Content Brief Workflow, you leverage two powerful tools to streamline your SEO content creation. 

This method serves to ensure that every article you produce is targeted, optimized, and in line with your SEO strategy: less guesswork, more results.

Install the "Write SEO Blog Post" workflow

After generating SEO content briefs for your chosen keywords, the next step is to convert those briefs into blog posts. Here, we'll be using the Write SEO Blog Post workflow.

How to export your content briefs

  1. Export content briefs: Once your SEO Content Brief Workflow has created all your briefs, you can simply export them via the “Export CSV” button. They can be saved in a CSV file format which makes it easy to import into other workflows.
  2. Install the write SEO blog post workflow: Head over to the Write SEO Blog Post Workflow page. Install the workflow by clicking "Try this Workflow" and then publishing it. This workflow takes the briefs, and for each keyword, it generates an SEO optimized blog post.

Once you’ve completed these steps, you've successfully added your content briefs to the Write SEO Blog Post Workflow. 

From here, the workflow will generate SEO-optimized blog posts based on your briefs and keywords, creating an efficient pipeline for your content creation process.

In the next section, we'll look at how to automate the publication of these blogs through Zapier and Webflow!

Here are the steps you need to follow:

Connect to your CMS through Zapier

Step 1: Set up the trigger

  1. Log in to your Zapier account.
  2. Click on the + sign to start creating a zap.
  3. In the Choose Trigger box, search for and select it.
  4. For the event option, select Completed Workflow Run which will trigger each time a Write SEO Blog Post workflow is run in
  5. Connect your account if it isn't already connected.
  6. Choose the Write SEO Blog Post workflow.
  7. Click Test trigger to get sample data to use in the next step.

Step 2: Set up the action

  1. Now, click on the + sign present below the trigger event setup.
  2. In the Choose Action box, choose your CMS (Webflow, Wordpress, etc.)
  3. For Webflow: choose an action event like Create Item or Create Live Item.
  4. For Wordpress: you can choose Create Post.
  5. Connect your CMS account if it isn't already connected.
  6. Fill in the necessary fields. For example, in Create Item event for Webflow, you'd need to select the required Site and the Collection where the entry is to be posted.
  7. Set up the mapping for your blog. You will need to make sure the title, meta description, etc. are in the correct fields. You will also have to outline the entire blog in the Post Body field as well.

Step 3: Test the Zap

  1. Once you've set up both your trigger and action, you can now test your Zap to ensure everything is working as expected.
  2. If you're satisfied with the test results, click Turn on Zap.

And that's it! 

This setup creates a pipeline from to your CMS via Zapier, enabling you to push content to your CMS each time a Write SEO Blog Post workflow is run on

Automating your SEO content creation: Importing and running the workflow

Now that your pipeline from to your CMS via Zapier is set up, it's time to fully automate your content creation. This involves importing your list to the Write SEO Blog Post Workflow and running them. 

Here's how to do it:

  1. Navigate to the Write SEO Blog Post Workflow: Head over to the Write SEO Blog Post Workflow on
  2. Import Your Content Briefs: Look for the Import CSV button located at the top-right of the table view for the workflow.
  3. Upload Your Exported File: Click Upload File and select your exported list. Follow the steps to map the fields of your file to the following: Keyword (this is the specific keyword you want the blog post to be optimized for) and Seo_Brief (this is the content brief that you previously generated with the SEO Content Brief Workflow that outlines the main points and serves as a guide for the blog post content).
  4. Import the File: After your file is selected, click Import. The data in your file will then be added into your workflow, ready to be processed.
  5. Run the Workflow: Lastly, run your workflow. You can either run them one at a time or you can click the "Run All" button to run all of them in bulk. This will generate a blog post for each imported brief. Your blog posts will then be pushed to your CMS automatically, thanks to your Zapier setup.

By diligently following these steps, you've set up an automated blogging pipeline: from keyword research to SEO content brief creation, blog post generation, and finally, publication. 

This pipeline not only saves time and reduces manual work but also ensures that your content is SEO-friendly, helping you to rank better on search engines.

Distributing your content on social media

Succeeding in today's fast-paced social media landscape demands consistent and engaging content. It's about maintaining an active presence across all your social media channels.

That's where the use of a reliable social media strategy becomes unavoidable.

But what if we told you that there's a more exciting, creative, and efficient way to generate your social content?

You can build a workflow that takes your blog post content and transforms it into quality content for any of your social platforms. And strengthening social signals is a known factor to improving SEO, which is how social posts are seen as a way to boost organic traffic.

To use this tool's full potential, you only need to follow three steps:

Step 1: Describe the workflow. Write a prompt in Chat about the kind of content transformation you're aiming to build.

Step 2: Review and refine. Take a glance at the social media content that #Chat to Workflows has created for you. Make the necessary tweaks to fit your brand's personality and message.

Step 3: Generate at scale. Add the Workflow to your library and let it start creating content in bulk for you.

For a more detailed breakdown, you can use the following tutorial: How to Generate Social Media Posts from Any Blog Post.

Or follow along with the tutorial below:

The ability to create a diverse array of social media posts from a single blog article is invaluable. And having the ability to do it with a single bulk upload? That's where the real magic happens.

It's like having your very own social media marketing team at your fingertips, working round the clock and writing content to bolster your social media presence.

Above all, Workflows could be your solution for bulk creating content, freeing up valuable time to focus on other aspects of your business. You can then dedicate your time and resources saved to more strategic tasks, such as audience analysis, campaign planning, or refining your overall marketing strategy.

Finally, be sure to organize all of this generated content in an efficient content calendar.

This will allow you to schedule posts across multiple social media platforms automatically. Regular updates ensure your followers remain connected, engaged, and ready to interact with your new content.

Final thoughts

Creating an automated SEO content pipeline by integrating SEMRush,, and your CMS through Zapier can save you so much time while ensuring your content stays optimized for your niche. 

This pipeline allows you to easily conduct keyword research, swiftly move from content briefs to fully fleshed-out blog posts, and then seamlessly push these articles to your CMS–all within one streamlined flow.

Remember, the power of this system lies in its component parts working together. Dedicating time to carry out effective keyword research on SEMrush can dramatically enhance your content's relevance and SEO performance. 

Carefully importing these keywords into to create targeted SEO content briefs and blog posts ensures your content is always tailored to meet the demands of your audience. 

Lastly, connecting everything through Zapier helps to automate these tasks, saving you essential time and resources.

From there, you can use Workflows to distribute your blog via social media and generate even more content ideas for your business.

Empower yourself with this knowledge and begin producing consistent, optimized, and high-performing content that truly resonates with your audience.

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