Content creators are constantly seeking ways to produce high-quality, SEO-friendly content that provides real value to their audience. At the same time, content marketers are expected to scale programs—without sacrificing quality—within stricter timelines and smaller budgets.
It’s daunting. But it doesn’t have to be.
AI and automation platforms, like Copy.ai, offer content marketers an extraordinary advantage—the ability to generate high-quality content at scale.
And before you go down a “but what about Google” rabbit hole for SEO-centric content, as of early February, Google stated that they don’t care about how content is produced, so long as it’s high-quality.
In this article, we’ll discuss several best practices to help you make the most of these AI-powered tools and create high-quality content that ranks.
When using generative AI tools, it's essential to remember that the quality of the content generated is directly related to the quality of the input (prompts) you provide.
Think of it this way: If you provide a writer with a half-baked brief that lacks direction, helpful context, and even a goal, you can’t expect the first draft to be a home run. The same goes for your prompts.
To get the best possible output, take the time to carefully craft your prompts, ensuring they’re designed to generate the highest quality and most valuable content. Don't just throw a few keywords at the AI and hope for the best—be intentional with your prompts. If you’re not sure where to start, you can use any of these marketing prompts to get started.
There’s a lot you can do within the realm of prompt engineering to improve the quality of content that’s generated. That’s why our very own Anna Bernstein, Prompt Engineer at Copy.ai has put together a lesson on prompt writing:
Want to become a prompt writing expert? Check out these resources:
Instead of asking the AI to generate an entire article in one go, use prompt chaining—a technique that breaks down the content creation process into smaller, manageable tasks. This approach allows the AI to focus on each task separately, resulting in better overall content quality. Here's a simple prompt chaining workflow you can follow:
Want to run all of those steps with one prompt? Join the Workflows waitlist here.
AI platforms like Copy.ai are designed to take in data and use it to generate personalized, relevant content. To make the most of this technology, ensure that you provide the AI with as much data as possible. Here are some ways to leverage data when using AI:
When using Copy.ai, you can save time on the context sharing with Infobase, a place where you can store information about your company that can be referenced in prompts to improve the quality of content generation.
Consistency in brand voice and style is essential for building trust and recognition among your audience. To achieve this, have the AI learn from your existing content and pass in your style guide, ensuring that it follows your rules and writes content that matches your brand's voice.
Google's guidance on AI-generated content emphasizes the importance of rewarding high-quality content, regardless of how it's produced. Their ranking systems aim to surface content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-A-T). By following the best practices outlined in this article – prompt engineering, prompt chaining, leveraging available data, and maintaining brand voice and style – you can harness the power of AI to generate high-quality content that ranks well in search results and provides real value to your readers.