October 16, 2023

The 10 Best AI Content Generators for 2023

According to Research Dive forecasts, global content marketing revenue is set to hit $107,540.6 million by 2026, rising from $36,786.6 million in 2018. Clearly, creating content is a good investment. 

But generating meaningful and original content takes time, creativity, and energy. 

Say you’re busy with other tasks, facing writer’s block, or just plain tired. Getting assistance from an AI content generator will help you create content that stands out and converts in this ever-evolving, saturated and digital-first world.

1. Copy.ai: Best for enterprise-level and team content needs

Copy.ai is an all-in-one AI content generator with over 100 writing templates and 25+ languages. Whether you’re writing blog posts, product descriptions, social media content, or ad copy, Copy.ai helps you generate high-quality content that’s designed to drive conversions.

Say you handle marketing for a video conferencing software. You’re trying to fill out your blog content calendar, but you’ve just finished creating last month’s Google Analytics report and are now experiencing a crippling wave of writer’s block. With Copy.ai as an ally, you'll overcome writer’s block and produce new ideas in no time!

Tell Copy.ai’s content idea generator your business niche and the tone you want your content to take, and you'll immediately get several unique content ideas based on your query. With a paid account, you can generate even more content ideas at a time, which you can tweak and save for later access.

Copy.ai’s content idea generator in action

Copy.ai keeps adding copywriting templates, but it also has a freestyle tool that lets you generate unlimited content for use cases that may not be available on the app yet.

Beyond tools and templates, Copy.ai also provides in-app tips, weekly demos, blog posts, and FAQs to help you get used to working with a new AI assistant. These learning resources will also guide you on how Copy.ai works and how to train the app to meet your specific short- and long-form content needs.

An example of Copy.ai’s in-app popup tips

Free plan: Copy.ai offers a perpetually free plan that comes with a 7-day free trial of the Pro plan. Freemium users also get a 2,000 word-limit that renews every month—at no charge!

Until you need to produce more content and are ready to pay for a premium plan, Copy.ai doesn’t collect your credit card information. You can create an account and use your free word count for as long as you like—no strings attached.

Pricing: Copy.ai’s starter plan is $49/month. For this pricing, you get access to all kinds of copywriting tools and are allowed to write unlimited words every month.

2. Rytr

Rytr has about 40 writing templates and a plagiarism checker. Though Rytr offers few templates for blog posts, landing pages, Facebook ads, and others—it works well for users with minimal content needs and budgets.

The AI writing assistant also provides over 20 tones of voice and 30 language options, so you can generate relevant content for a broader audience.

Rytr has a vast knowledge base of how-to articles and videos. Plus, the company hosts a website forum where users can give suggestions, submit feature requests, and get direct support from its team. 

User experience: Rytr is a great tool, but it requires relatively high human input to generate quality content. For instance, when using the app’s blog idea and outline generator, you’ll have to choose how many content variants you’d like to get. If you’re pressed for time, an AI writing tool that takes the initiative to generate several variants without asking you (like Copy.ai) will be an invaluable asset. 

Also, because there is limited space between generated content variants on Rytr, you can easily get confused about the number of variants that the tool actually produced. You’ll have to look closely at the content output to see the tiny line separating each variant.

Free trial: Rytr offers a free plan that lets you generate 10,000 characters per month and gives you access to the built-in plagiarism checker.

Pricing: Rytr offers a saver plan starting at $9/month.

3. Copysmith

Copysmith offers different use cases, but its brand messaging emphasizes eCommerce product descriptions and copywriting. 

One key Copysmith feature is the ability to tag your teammates and quickly get feedback on the copy you’ve generated. The AI writing tool also offers 100+ languages, so you can write content that appeals to global audiences and expand your market size. 

Within Copysmith, you can organize your generated copy by projects and save them in folders for easy access later.

User experience: Copysmith offers about 30+ content writing templates—which is low if you need to produce different types of content regularly. However, the app also lets you run plagiarism checks with limited credits that you can refill by paying extra.

Free trial: Copysmith provides a seven-day free trial period.

Pricing: Copysmith’s pricing starts at $19/month, although there is little information about how much Enterprise plans for large teams will be.

4. ClosersCopy

ClosersCopy is one of the few AI copywriting tools that does not use GPT-3 technology—the app uses its own AI language model. ClosersCopy has over 700 use case frameworks, 120+ languages, and a built-in text editor—making it ideal for teams with extensive content needs.

The software also offers SEO audits and an SEO planner to help you drive organic traffic from search engines to your website. 

User experience: Though ClosersCopy claims that its app is the best for generating marketing content, reviewers have noted that the tool is sometimes unreliable and buggy.

Free trial: ClosersCopy does not have any free offers, so you have to sign up and pay for a plan to try it out, although the company promises a 14-day money-back guarantee if you’re unhappy with the app.

Pricing: ClosersCopy charges a minimum of $49.99/month.

5. Frase

Frase is built for content marketers and marketing agencies that want to do keyword research and write SEO-optimized content in record time. 

With Frase, you can curate content briefs and generate copy that’s designed to outrank competitors. This AI content writing tool also has a content analytics dashboard that shows keywords you’re not ranking for and pages that are dropping in the search engine results page (SERP). This visibility is great for finding what content project to work on next and updating your strategy accordingly.

User experience: While Frase is perfect for generating SEO-friendly copy, it offers less than 20 free copywriting tools and even fewer non-SEO use cases. If you’re looking to create several content types—including non-SEO copy—Frase may not be ideal for you.

Free trial: Frase does not have a free trial (but it offers a five-day trial for $1.)

Pricing: Frase’s pricing plans start at $14.99/month.

6. Jasper

Though the app went through some brand identity hiccups—changed from Conversion.ai to Jarvis.ai to Jasper.ai—it is currently one of the most popular AI writing tools. With over 50 tools and templates, the app is designed to generate content, including sales copy and sales-enablement assets, that boosts conversions.

Jasper integrates well with tools like Surfer SEO, Grammarly, and Copyscape to optimize content for search engines, improve writing quality, and detect plagiarism, respectively. The app also has a strong Facebook community of about 60,000 users providing product support for one other.

User experience: Unlike many other AI writing engines, Jasper has a steep learning curve because it requires more user input to work effectively. For example, you may need to enter detailed prompts like “Write some social media post ideas about [topic]” to generate content ideas for your social media account.

Jasper’s content output also tends to get repetitive (they have a whole help page on this), so be prepared to tweak the output or your input significantly for diverse results. Some of the quotes and statements Jasper generates on a specific topic can also be inaccurate, so you should definitely fact-check everything before publishing.

Free trial: Jasper offers a free five-day trial but requires your credit card information first.

Pricing: Jasper’s pricing packages start at $29/month.

7. Writesonic

The Writesonic AI writing software offers 50+ templates for writers, eCommerce stores, marketing teams, and entrepreneurs. While the app helps you generate different pieces of content like emails, Google ads, and landing page copy, Writesonic highlights its AI article generator.

To generate engaging copy that aids conversions, Writesonic also supports about 25 languages and has a built-in grammar and readability checker.

User experience: Writesonic does not offer as many templates as other leading content generator softwares, but according to thousands of five-star user reviews, it is a great tool.

Free trial: Writesonic offers new users a maximum of 6,250 free words monthly to try any of its content creation tools.

Pricing: Writesonic’s paid plans start at $10/month. The app also uses an affordable credit system that you can upgrade anytime the need arises. So instead of paying for character or word count plans that you may not use up every month, Writesonic lets you pay as you use.

8. Anyword

Anyword focuses on generating short-form marketing copy that improves conversion rates. The tool combines data analysis and AI writing to create content that target audiences will find relatable. 

Its data-based approach makes Anyword a choice AI content writer for marketers who want to test multiple versions of their content for the best results.

Two unique Anyword features are its SMS content writer and copy performance predictions—very few content generator softwares offer these functionalities.

User experience: Though Anyword claims to help marketers achieve 30% more conversions, its brand messaging does not emphasize long-form content compared to available alternatives. Also, its key differentiating features, like predictive copy performance score and analytics, are only available for paid users.

Free trial: Anyword’s free trial includes 5,000 credits or seven days, whichever finishes first.

Pricing: Anyword’s starter plan is $29/month.

9. Article Forge

Article Forge is built for bloggers and marketers who want to quickly generate content in bulk. The app focuses on long-form content like original SEO articles that it generates in minutes using deep learning technology.

Article Forge also lets you input key article specifications—like secondary keywords, length, and subheadings—to help your content rank well.

User experience: Article Forge only has seven language options, but you can connect it to your content management system (CMS) and automate new article postings.

Free trial: Article Forge offers a five-day free trial.

Pricing: Article Forge’s pricing starts at $27/month.

10. Simplified

Simplified offers several tools for graphic design, video creation, social media publishing—and AI writing. This tool is ideal for social media marketing teams because it lets marketers collaborate with designers and video creators to generate content.

Simplified has integrations like Shopify for selling online and Google Drive for storing digital assets—including copy—you generate with the app. Simplified also offers an AI text-to-image generator on its highest-paid plan.

User experience: Simplified is web and mobile-friendly, but most of its integrations, like Pixabay, Pexels, and Unsplash, are more design-focused than writing-focused. The app has 50+ AI writing templates, but if you’re a content creator who’s only interested in the copywriting features, Simplified’s design elements will be a distraction.

Free trial: Simplified has a free plan that covers key social media planning tools and a simple AI writing assistant.

Pricing: Simplified’s pricing starts at $18/month.

AI content generation FAQs

Is AI-generated content good?

Yes, AI-generated content is good. In fact, Capterra research shows that over 80% of marketers think AI-generated content is “just as good (or better!) than human-generated content.” 

So don’t worry. It is, in fact, okay to let a “robot” give you a hand. Remember, the AI is assisting you, not taking over for you.

How can I use an AI content generator?

To consistently produce original, engaging, natural-sounding, and high-converting copy with an AI content generator, follow these steps:

  1. Input your writing project details.
  2. Select your favorites from the software’s content outputs.
  3. Tweak your input slightly to get more content suggestions.
  4. Shortlist your favorite copy options.
  5. Edit and proofread your final drafts.

How does AI content generation work?

AI content generation involves using software to write like humans do. AI content generators are powered by natural language processing (NLP) and machine learning algorithms like OpenAI’s GPT-3 and BigScience’s BLOOM.

In simple terms, engineers train the AI model by feeding it all types of written content like SEO articles, Quora answers, news stories, and more. The AI then studies this wide range of content and learns to recreate it in different ways. 

So when you give an AI content generator some writing prompts, it draws knowledge from everything it has studied—including all of your past activities on the app—to churn out high-quality content. 

Say you want to write an Instagram caption. An AI content generator will ask what your post is about and the tone of voice you’d like to use. The app will then use its knowledge database to generate a first draft you can use as is or tweak to better fit your brand voice.

Copy.ai’s Instagram caption generator in action

Some AI writing tools also have content rewriting features, but paraphrasing is just one of the many AI content generation use cases.

The main benefit of AI content generation is the ability to automate and simplify your writing workflows. So instead of spending hours or days on an article intro, LinkedIn bio, or cold email, an AI writing tool like Copy.ai generates content for you in a few minutes.

Speed up your content generation efforts with Copy.ai

Writing high-quality content is an art, and sometimes, the artist (you) just can’t seem to muster the time, creativity, or energy to get it done. 

Don’t overwhelm yourself. Keep your content quality and production up by using AIaaS tools like Copy.ai—yes, we’re biased! With a little input from you (for context and accuracy), our software generates all kinds of copy that you can tweak and fact-check before hitting publish. 

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