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29 Best Influencer Outreach Templates for Campaigns That Work

Soniya Khubchandani

August 8, 2022

We've all been there: you're sitting in your office, daydreaming about the next big thing. You're trying to figure out how to get that last-minute meeting with a major influencer.

But reaching out to influencers can be difficult and time-consuming. You may have to send dozens of emails before you get a response from any potential influencers.

However, a well-written email can increase your chances of having an effective conversation with an influencer.

We have compiled a list of proven influencer outreach templates to help you build a strong relationship with a social media influencer and get more exposure for your brand.

Let's deep dive into it.

What is an outreach message?

An influencer outreach message is an email or social media message, like an Instagram DM (direct message), designed to get the attention of someone with a large following, also known as influencers. Brands use such messaging to encourage influencers to share content related to the brand, product, or service.

Influencer outreach messages can be helpful for businesses looking to reach new audiences and build their online presence.

An influencer outreach message could contain information about a new product, event promotion, or coupon code.

Here is an example of an outreach message that FOUR DOTS sent to industry leaders asking for their product details to add to an expert roundup post.

Outreach message example

Tips to craft an engaging email outreach message

  • Tailor the subject line and content to each recipient.
  • Write in a conversational tone that's appropriate for your audience.
  • Identify yourself and your organization in the first line of the email.
  • Mention how you were connected with each recipient (if applicable).
  • Explain why you're reaching out and what you hope to accomplish with a clear campaign brief.
  • Use bullet points or numbered lists to make it easy for recipients to scan and digest information quickly.
  • Include a call to action at the beginning or end of your message.

If you are looking for an easy way to write an engaging subject line for your outreach email, check out Copy.ai. It's an AI-powered tool that can help you write unique subject lines in just a few clicks.

Copy.ai subject line tool

Use cases of sending an influencer outreach email

There are many different scenarios for an influencer outreach email. Brands can use it to request a product review, create brand awareness, or boost sales conversion rates. Here are a few examples of how you can use an influencer email.

To request a product review

If you want to increase sales and improve brand perception among customers, requesting reviews is one of the best ways. You can ask for feedback on the quality of your products or services and any suggestions they may have for improving them. Such outreach typically requires longer lead times than other types, as reviewers will need ample time to give their honest opinion about your business.

Brand awareness email

You can use influencer outreach to increase brand awareness or promote your products. For example, you can write an email describing what makes your business unique and a link to purchasing items from the company's online store. This type of outreach is great for people who don't have time but want easy access to your products or services.

Sponsored content

You can send sponsored content to reviewers to promote your business. In this type of cold email, you provide a detailed description and links for the product or service you're sponsoring and any other relevant information, such as pricing and delivery times.

Affiliate marketing

In this type of email, you can ask relevant influencers to promote your business on their social media platform in exchange for a commission or some other reward. This is a great way to target people who have a large following and are more likely to promote your business as an affiliate.

Giveaways email

You can also ask influencers to set up a giveaway on their social media platforms in return for reviewing your product or service. You can earn some free publicity while getting people talking about you online!

For beta testing 

Asking for beta testing

If you're looking for feedback on a new product or service, offer to connect with influencers who may be interested in beta testing. This way, you can get reviews from people whose opinions matter and give them a chance to shape the final product before it goes public!

Interviews

One way to get good content is by interviewing influencers. You can ask them about their experience with your product, what they like and dislike about it, how it could be improved, or tips on using the tool in general. Then you can offer them a free product or service they might be interested in.

25+ influencer outreach templates for your next campaign

You’ll find an email template for a successful influencer marketing campaign that you can tweak to make a personalized email to find the right influencer. 

Event invitation to secure event coverage from key influencers

Subject line: "Interested in covering our event?"

Hi [influencer name],

I hope this email finds you well. We are currently organizing an event, and we would love your help to spread the word!

Our event will take place on [date]. If you can attend, please do so. There will be speakers discussing critical topics in the field and networking opportunities for those interested in connecting with other industry professionals.

If you are interested, please let us know, and we can send along all the details! Thank you for your time; I look forward to hearing from you soon.

Best regards,

[Your name]

Event invitation to influencers who showed an interest in your event

Subject line: Event invitation to [influencer name]

Hi [influencer name],

Thank you for your interest in our event! We're excited to announce that we have a few spots left and would like to extend an invitation to attend. Please RSVP by [ date ] to confirm your spot.

If you have any questions or concerns, feel free to reach out at any time via email or phone (contact information). Thank you again for your interest! We look forward to joining forces!

Best regards,

[Your name]

Confirming an influencer's space

Subject line: Confirming your space at our event!

Hi [influencer name],

Thank you for confirming your attendance at our event! We look forward to seeing you there. Please let us know if you need anything for the event. If you have any questions or concerns, don't hesitate to reach out!

Best regards,

[Your name]

Asking influencers to post about the event on their social media platforms

Subject line: Join us for event X!

Hi [influencer name],

I am contacting you to see if you would be interested in partnering with us at an upcoming event. We are having an informational session about [topic] and would love your input on how we can improve upon it. We want to bring attention and awareness to this product, so I hope you can help us spread the word.

Please share a few social media posts about our event, if possible. We will provide flyers in advance and a link where your followers can RSVP. In return, we would love to offer you a discount on our [product or services]. Please let me know if you have any questions or want more information.

Best regards,

[Your name]

Asking new influencers for an ongoing collaboration

Subject line: Let's start an ongoing collaboration.

Hi [influencer name],

I hope you had a great weekend! I'm reaching out because we love the content and engagement that your audience has brought to our campaigns.

We are interested in starting an ongoing collaboration with you, potentially including discounts on products/services for your followers or custom product development based on what they need most from influencers like yourself. In exchange, we would provide you with an affiliate fee, which could help to further invest in your content creation.

For more details, I am attaching the campaign brief and more information on how the affiliate program works.

Let me know if this sounds like something worth exploring—we'd love to work with someone as talented and thoughtful as you!

Best regards,

[Your name]

Starting ongoing influencer collaborations in exchange for complimentary products

Subject line: We'd like to start an ongoing collaboration with you!

Hi [influencer name],

I hope this email finds you well! I am reaching out because we would love for our brand, [company name], to collaborate more closely with your channel in exchange for a free product. As an [influencer type], you draw a lot of attention to yourself, and our brand would love for people to be excited about your content and be aware of our brand.

The free product we would provide you is a small token of appreciation for everything you do and represent as an [influencer type]. We hope that this would be mutually beneficial, allowing both parties to gain new customers and make the world just a little bit better (through actions like yours).

Would you be interested in discussing this further over coffee or phone call next week (or whatever works best)? Let me know.

Best regards,

[Your name]

Reaching out to an influencer with a free sample

Subject line: Sample for you to try!

Hi [influencer name],

My name is [your name], and I'm a big fan of your work. I saw you mention on [platform] that you were looking for free samples, so I thought I'd reach out to see if you'd be interested in trying some of ours.

We make [product name]. It is something we are proud of and think would be right up your alley. We could send you a sample kit of our products, and if you like them, we'd love to work with you on an affiliate partnership.

We're aiming to build relationships with influencers as passionate about our products as we are, so if this sounds like something worth pursuing, let us know!

Best regards,

[Your name]

Reaching out to influencers as a small business owner

Subject line: Interested in trying out our product?

Hi [influencer name],

I'm reaching out because we're small business owners like yourself, and your work has inspired us.

We have a product that we think would be perfect for someone just like you, so if there's any chance that you might be interested in trying it out before committing to purchase, please let me know!

Best regards,

[Your name]

Reaching out to influencers seeking feedback on your product or service.

Subject line: Can you help me with feedback on [product or service]?

Hi [influencer name],

I'm reaching out to you for [product/service], and I was wondering if you'd be interested in giving some feedback on the product?

In return, I'd be happy to send you a gift as thanks for your time. Please let me know if this sounds like something that would work for you! Thank you so much, and I appreciate any insights!

Best regards,

[Your name]

Seeking feedback from an influencer on a new product feature

Subject line: Can we chat about a new product feature?

Hi [influencer name],

I'm writing to ask for your feedback on a new product feature we're working on. It's something that I think would interest your audience, but it's not completed

 yet, so I want to get your thoughts before we go live with it.

I'd love to know what you think about this: [insert idea here]

Would you find it helpful? Would it solve a problem for you or your audience? Do you think they'd be interested in seeing it as part of our product? Or do you think there are better ways we could address this issue?

Please let me know if you have any questions about this or need more information. Your feedback will help us ensure that we're building something your audience will love!

Best regards,

[Your name]

Taking feedback from influencers after a campaign launched

Subject line: Thanks for participating in our launch!

Hi [influencer name],

Thank you for collaborating with us on the [title] campaign! We received a lot of positive feedback from our customers and fans, which we think is largely due to your influence. We're so grateful to have you as part of our team and can't wait for the next campaign!

As a token of appreciation, we wanted to send you some swag. Please find your gift card(s) enclosed and let us know if we can do anything else for you!

Best regards,

[Your name]

Asking influencers to participate in a beta test

Subject line: Can you help us test our new product?

Hi [influencer name],

I am reaching out in the hopes of getting your feedback on our new product. We are currently running a beta test and would love for you to participate! In return, we will provide you with a free product and an exclusive discount for your viewers.

Our team has been working hard to develop this technology, and we believe it could positively impact people's lives. Here is more information about what benefits this product will provide:

  • [result 1]
  • [result 2]

Would you be interested in participating in our beta test? If so, please let me know!

Best regards,

[Your name]

Asking influencers to participate in a beta test by giving them a free product

Subject line: Beta test for a new product!

Hi [influencer name],

I'm contacting you because I noticed you've been talking about your experience with [product] on your social media accounts. I wanted to see if you'd be interested in taking part in a beta test of [product]. We're looking for people like you to help us figure out how we can make the product better!

If you're up for it, we'd love to send you a free sample of our new product. We're also looking for feedback from people who aren't using it yet but might be interested in trying it out. If that sounds good, let me know! Thanks so much.

Best regards,

[Your name]

Asking influencers to take part in a beta test for money

Subject line: - We're looking for beta testers!

Hi [influencer name],

We are working on a new product that we think could be helpful to your audience. We would love to have you take part in our beta test so that you can provide feedback and help us improve the platform before it launches publicly. In exchange for participating in the program, we will give each person who signs up $[XXX].

The beta test will require you to give us your feedback on the product, as well as answer some survey questions. The program requires little of your time. If you are interested in participating, please fill out this form [form link].

We will then contact you with more information. Thank you for your time and consideration!

Best regards,

[Your name]

A follow-up email to an influencer to participate in a beta test program

Subject line: Following up about the beta test program!

Hi [influencer name],

We hope you've had a chance to review our campaign proposal. If things are still on track, we want to confirm when we can start!

Best regards,

[Your name]

Outreach influencers for expert roundup content piece

Subject line: Expert Roundup: [topic]!

Hi [influencer name],

How's it going? I'm reaching out because we're working on a new expert roundup piece to answer questions around [topics]. Would you be interested in contributing your expertise to our article? If so, we would love to hear from you. The deadline for submissions is on xx/x. We will collect all contributions into an email and edit them.

Should this idea interest you, or if any other questions arise regarding this project, please don't hesitate to contact me..

Best regards,

[Your name]

Reaching out to influencers asking for affiliate collaboration

Subject line: I'd love to work with you on an affiliate campaign!

Hi [Influencer Name],

I'm reaching out to you about an affiliate collaboration. I've recently launched a new product, and as part of our marketing strategy, we want to partner with influencers with similar audiences and interests. We think your content would be perfect—and this partnership could result in mutual benefits such as increased exposure!

If interested, please let me know how many promotional codes you need @[your email address]. Thanks so much for your time, and I look forward to hearing from you soon!

Best regards,

[Your name]

Reaching out to influencers that have shown interest in affiliate collaboration

Subject line: We're excited to work with you!

Hi [influencer name],

Thank you for your interest in our product. We're thrilled to hear you would like to promote and review it on your channels! Before we get started, however, there are a few things we need from you first:

  • [requirement 1]
  • [requirement 2]
  • [requirement 3]

Additionally, do you mind if we reach out to the company(s) featured in the reviews for confirmation before publishing? If so, please provide us with their contact information (either email or phone number).

We look forward to working with you soon!

Best regards,

[Your name]

Reaching out to influencers for promotion in exchange for exclusive membership

Subject line: I have an exclusive new membership that your readers would love!

Hi [influencer name],

I'm contacting you because I love your blog, [name of blog].

I have a product/service that is perfect for your audience. It's called [product name], the world's first [product type]. It's a subscription service that delivers [benefits of using the product].

Please let me know if you're interested in trying out [product name] for free and accessing our special members-only content! You can find more details about the offer at https://[url].

Best regards,

[Your name]

Giving exclusive membership to your influencer audience

Subject line: [Brand name] offers exclusive membership for your audience!

Hi [influencer name],

Hope you're doing well. I'm reaching out to you because we think your audience would be interested in joining [company name]'s exclusive membership program, which offers discounts and savings. We'd love to get your thoughts on the program and whether it might be something your audience would be interested in.

I have attached the campaign brief below and a link to our website's full information sheet.

Thank you for your time!

Best regards,

[Your name]

Sending outreach emails to influencers for their rate sheet

Subject line: [Influencer name], What's your rate sheet look like?

Hi [influencer name],

I'm contacting you to see if you'd be interested in working on a project for our company. We are looking for a partnership with an influencer who can help us reach our target audience.

We would love to hear your rates and see what kind of content we can create together! Please let me know if this is something that might be of interest to you.

Thanks so much for your time.

Best regards,

[Your name]

Requesting information about influencer rates and availability

Subject line: [Your brand] and [influencer's name], how do we make this happen?

Hi [influencer name],

We are contacting you because we think your audience would be interested in [Product]. We'd love to work with you on a campaign promoting our product/service. If possible, could you let us know:

  • Can you tell me how much your sponsored posts typically cost?
  • What are your available dates in the near future?

We're excited to collaborate with you on this project and look forward to hearing from you soon.

Best regards,

[Your name]

Asking influencers if they want to write a guest post

Subject line: Increase your followers with a guest post!

Hi [influencer name],

I wanted to contact you to see if you would write a blog post that we’ll publish at [site name], which gets [insert number] monthly visitors. We also share it on social media to our audience of [insert number] followers, which means you’ll increase yours.

You can even include a link in the guest post to your site to help boost your website traffic.

Let me know if this is something you would be interested in, and I will send over some ideas for blog post topics. 

Best regards,

[Your name]

Outreach influencers with a sponsored content opportunity

Subject line: We want your help to spread the word!

Hi [influencer name],

I hope you're doing well.

I'm reaching out to you because I have a perfect opportunity for your platform.

[Company name] is a new, innovative organization working to change the way we think about [industry]. We're looking for passionate influencers like you to spread the word about our mission and encourage others to take part in creating [goal].

We can offer a [amount] fee for your post, with complete creative control over the content. Please let me know if you want to learn more about this opportunity!

Best regards,

[Your name]

Reverting to influencers interested in the sponsored content opportunity

Subject line: Thank you for your interest in the [Sponsored Content Opportunity]!

Hi [influencer name],

I hope you're doing well!

Thank you for your interest in the [Sponsored Content Opportunity]. We appreciate it. As discussed, we would love to work with you on this project and have sent over a copy of our agreement to review before proceeding further. If there are any questions or concerns, please let us know ASAP so we can resolve them quickly and move forward as planned.

Best regards,

[Your name]

Following up on the sponsored content opportunity

Subject line: Follow-up email re: sponsored content opportunity!

Hi [influencer name],

I hope you're having a great day! I just wanted to follow up about the opportunity to create sponsored content for your audience. We've been talking with our team and are excited about the idea of working with you, so we wanted to check in and see if there was anything else we could provide or answer for you.

If we haven't already answered all of your questions, please let us know what else we can do for you. We look forward to hearing from you soon!

Best regards,

[Your name]

Asking influencers to become your brand ambassador

Subject line: [Campaign Title] Would you become our ambassador?

Hi [influencer name],

I'm reaching out to you because I believe that your brand would align well with [company name]. As a brand ambassador, you could help us spread our message and reach new people. In exchange, we would provide you with some exclusive perks and discounts.

We also have a few events where we'd like you to come and participate—are these things you'd be interested in?

Please let me know. 

Best regards,

[Your name]

Thanking influencers for covering your campaign

Subject line - Thank you for covering our campaign!

Hi [influencer name],

Thank you for your coverage of our campaign! Seeing that our message has reached such a wide audience is great. We appreciate the effort you put into creating quality content and look forward to continuing this relationship in the future.

If there are any changes or updates we should be aware of, please let us know so we can share them with our followers too! 

Best regards,

[Your name]

Thanking note to influencers for partnering with your brand

Subject line: We couldn't have done it without you!

Hi [influencer name],

Thank you again for partnering with us on our latest campaign. We appreciate your insights and feedback throughout the process. Your unique perspective helped make this project one of our most successful yet! 

If there's anything else we can do to assist you in future projects, please don't hesitate to reach out. Stay tuned for more updates from [campaign manager’s name].

Best regards,

[Your name]

Conclusion

From blogger outreach to working with an Instagram influencer, you’ll up your social media marketing with the right influencer partnership after a successful campaign using an outreach template from above. 

​​

Writing an engaging, thoughtful, and professional outreach email can make all the difference between getting a response from an influencer or not. Test out an email template based on your outreach strategy, and be sure to take a look at our other influencer marketing tips, like hiring an influencer, vetting an influencer, and top influencer marketing platforms you can explore!

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