The term “AI translation” is exactly what it sounds like: the process of using machine learning and natural language processing (NLP) techniques to translate text from one language to another automatically. The goal is to preserve the meaning, context, and tone of the original content.
Sometimes this works really well, and sometimes it really doesn’t. It all depends on the software you use.
But advancements in artificial intelligence (AI) have made it easier than ever to get reliable translations for all your text-based assets at a low cost.
Like any technology, AI translations aren’t always perfect and sometimes make errors or mistranslations. This is especially true with idiomatic expressions and cultural nuances, which can stump human translators, too.
That said, nothing with tech stays still for long.
AI translation tools have come a long way in recent years and have become increasingly reliable. With the development of neural machine translation (NMT) models, these tools have become better at recognizing context and generating translations that accurately reflect the tone and meaning of the original content.
AI has completely transformed the way companies interact with their audience. Customers expect highly personalized user journeys, and with all the software at your disposal, communicating with customers in their first language has become table stakes.
Here are some reasons why companies are increasingly turning to AI translation tools:
AI translations offer a more efficient and budget-friendly alternative to hiring professional human translators. These tools can process large volumes of text in seconds, allowing businesses to save both time and money on translation tasks without sacrificing quality.
With the ability to translate text and speech in real-time, AI translation tools enable companies to communicate effectively with people from diverse backgrounds. This creates better relationships, improves customer satisfaction, and expands the company's reach in global markets (win-win-win).
As a company expands its operations and deals with more languages, AI translation tools can effortlessly scale to meet these growing needs. This scalability ensures businesses can continue to provide timely and accurate translations regardless of the size or complexity of their projects.
Curious to see how AI can scale your business in other ways? Check out this post on becoming AI native.
AI translation technology is constantly evolving, with improvements in accuracy happening all the time. While it may not always be perfect, the technology has reached a level where it's often accurate enough for many business use cases.
And with that in mind, let’s turn to some of the best AI translation software at your disposal.
Copy.ai is a generative AI platform that uses the latest language models to help businesses generate high-quality content in minutes. With Copy.ai, businesses can easily create compelling marketing/sales copy, product descriptions, and even translations in over 25 languages.
The platform uses advanced language models to generate copy that accurately reflects the tone and style of your brand’s content. The translation feature is no exception, with Copy.ai providing high-quality translations that can be used for a wide range of applications, like:
And more, which brings us to another key feature of Copy.ai: versatility.
Copy.ai can be used for many things, from generating marketing copy to writing blog posts and even creating personalized cold email sequences. Then, at the click of a button, this software can turn around and translate all of those assets into 25+ languages.
Finally, Copy.ai treats data privacy as a top priority.
Here are some of the features that make Copy.ai a great AI translation tool:
Copy.ai has a forever-free plan, or you can get unlimited text generation for $49/month.
ChatGPT is an AI-powered chatbot that uses natural language processing (NLP) to provide automated translations in a conversational format.
This tool can translate text into many different languages and, like other tools on this list, has gotten good at protecting the tone and style of your original text.
Here are some of ChatGPT's features:
One reason someone might be hesitant to use ChatGPT as an AI translation tool is that it’s probably not best for highly sensitive or confidential content. As a cloud-based service, ChatGPT isn’t suitable for organizations that require strict data privacy measures.
ChatGPT is a free tool unless you want access to GPT-4. Then pricing starts at $20 per month per user.
Google Translate is a free online language translation service provided by Google. It uses machine learning algorithms to translate text, speech, images, and even web pages between any two of the over 130 languages it supports.
Google Translate can provide a basic understanding of text or speech in another language, but its reliability can vary depending on the complexity of the language and context. Google Translate is known to work best when translating simple, straightforward sentences.
However, it may struggle with more complex or nuanced language.
Some of Google Translate's features include:
Like we saw with ChatGPT, Google Translate does not guarantee the privacy or security of the translated data, which may be a concern for some users.
Google Translate is a free tool, and there are no additional fees or charges associated with its use.
Microsoft Bing Translate is a user-facing translation dashboard provided by Microsoft as part of its Bing services to translate texts or entire web pages into different languages.
The tool can translate texts or entire web pages into the main languages you’d need for business, including English, Spanish, French, German, Chinese, Japanese, and many others.
The features of Microsoft Bing Translate include:
One reason someone might not want to use this tool as an AI translation tool is its potential limitations in accurately capturing cultural nuances and idiomatic expressions.
Microsoft Bing Translate is a free tool provided by Microsoft.
DeepL is a neural machine translation service that uses artificial intelligence (AI) to provide high-quality translations. It can translate texts between 31 languages, including Spanish, French, Japanese, and Chinese (simplified), with high accuracy.
The tool uses artificial neural networks that are trained on many millions of translated texts, and its researchers have made many improvements to the overall neural network methodology, resulting in translations that are more fluent and natural-sounding.
The features of DeepL include:
Pricing starts at $9/month for limited projects and scales with the amount of content you need translated.
Smartling is a cloud-based translation technology and services company that provides language translation and content localization solutions. It’s headquartered in New York City and is known for its Translation Management System (TMS), which automates the process of localizing content.
Smartling can translate content into over 150 languages with the help of AI and human translators. It can also integrate with content management systems (CMS) and other tools to provide a seamless translation process.
The features of Smartling include:
While pricing isn’t displayed on their website, that’s usually a signal that the plans are more expensive. This can be a prohibiting factor for smaller teams or startups who are on a tighter budget.
You’ll need to contact the Smartling team to get a product demo.
Wordly.ai is an AI-powered translation solution that provides live translations and captions for meetings and events in multiple languages.
It’s an interesting tool because the focus differs from others on this list. Rather than translating texts for web pages, this tool tries to improve in-person communication with real-time translations in 25+ languages.
Here are some of Wordly.ai's features:
Wordly.ai charges by the hour and number of attendees in your session. At the lowest, you’ll spend $150/hour for up to 50 users. However, you can get additional discounts by purchasing larger bundles (all of which can be used for up to 12 months after purchase).
Unbabel can translate a wide variety of content, including websites, customer support tickets, and marketing materials. They use a combination of AI and human translators to provide fast and accurate translations in 30 languages.
Here are some of Unbabel's features:
One reason someone might not want to use Unbabel as an AI translation tool is that it is not a fully automated solution. While Unbabel's AI models provide fast and accurate translations, their translations are still reviewed by human translators to ensure quality.
Unbabel has different packages you can choose from, but it requires a minimum commitment of $10,000.
Amazon Translate is a cloud-based machine translation service that uses AI to provide high-quality translations in over 75 languages.
Amazon Translate can translate a wide variety of content, including websites, mobile apps, and documents, with high accuracy and speed.
Here are some of Amazon Translate's features:
One reason someone might not want to use Amazon Translate as an AI translation tool is that, like other heavy hitters here, it may not be great for confidential content.
Amazon Translate is a cloud-based service, which means that content may be processed and stored on Amazon's servers. That could pose a security risk for some organizations.
Amazon Translate's pricing varies based on the number of characters translated, with prices starting at $15 per million characters. Users can also try Amazon Translate for free for up to 12 months with AWS Free Tier (up to two million characters per month).
When it comes to AI translations, there are many options available on the market, but none come close to Copy.ai in terms of quality, versatility, and affordability.
Copy.ai is an AI-powered marketing copywriting tool that excels at generating high-quality content in minutes, including translations in over 30 languages. With our software, you can rest assured that your translations will accurately reflect the intended tone and style of the content, thanks to the advanced language models used by the tool.
Plus, your data privacy is a top priority for our team, with robust security measures in place to protect your information.
Copy.ai is also incredibly versatile, allowing you to use it for a wide range of applications beyond translation. And with its affordable pricing plans, Copy.ai offers great value for money, making it the ideal solution for businesses looking to streamline their content creation process.
So, if you're looking for the best AI translation software on the market that you can start using right now, then sign up for your free Copy.ai account and see what you can do!
AI Translation uses machine learning algorithms and natural language processing techniques to automatically translate text or speech from one language to another. The goal is to preserve the meaning, context, and tone of the original content.
AI translations have advanced significantly in recent years due to the development of neural machine translation models. However, they are not perfect and can sometimes produce errors or mistranslations, particularly with idiomatic expressions, cultural nuances, or highly specialized terminology.
AI Translation tools offer many benefits for companies, including fast and cost-effective translations, breaking down language barriers, improving work efficiency, scalability, and evolving technology. AI translation tools are particularly valuable for companies operating in a multilingual world, as they allow businesses to communicate more effectively with people from diverse linguistic backgrounds.
While AI translations can be more efficient and cost-effective, they may not always be as accurate as human translation services, especially for complex or specialized content. However, AI translation tools can be a great supplement to human translators, providing quick and accurate translations for less specialized content.
AI Translation tools can be used for different purposes, including translating websites, marketing materials, customer support tickets, and even live translations during meetings or events. These tools are particularly useful for companies operating in global markets or working with international partners, as they can help break down language barriers and facilitate communication.