Utilizing effective generative AI prompts for social media is one of the best ways to automate your production processes and give yourself more time to spend on the strategic work you love.
And we’re here to help you do just that. In this article, we’ll walk through all of the ways we use generative AI in our social media marketing workflows.
Let's get into it!
You probably don’t need an introduction to generative AI, but we’ll provide one just in case. Generative AI is a type of artificial intelligence that can generate content, such as text, images, and videos.
There are many ways that generative AI can help social media managers in their day-to-day grind. Some of our favorite reasons for why you should be considering using AI include:
Prompts are instructions or questions that help generative AI determine what needs to be created.
They can be as simple as "write me a social media post on the best marketing practices" or as complex as, "write me a LinkedIn post in a conversational tone about the best practices for B2B content marketing using the article below as a reference. Ensure the introduction packs a punch and will engage the reader immediately."
For more detailed information on writing better AI prompts, check out the video below.
Let’s dive into some of the most effective prompts we’ve used to generate our social media content. If you’re looking to up your prompt game within other areas of your team, check out our AI Prompts to Supercharge Sales & Marketing.
Note: Remember, don't just copy and paste these prompts and call it a day. Instead, take the time to revise and rework them to ensure your social media posts accurately reflect your business. Generative AI acts as a useful starting point, but your expertise is what will ultimately help you accomplish your goals. AI technology creates the draft, and people perfect it.
Did you know that four out of five B2B leads from social media come through LinkedIn? LinkedIn is one of the most valuable channels to utilize not just as a brand, but more importantly, as an individual on behalf of a brand.
Below, we’re sharing some of our favorite prompts that help us both ideate and create various types of LinkedIn updates.
Did you know that you could also use AI to automate LinkedIn Messages? Workflows by Copy.ai can help you do just that by streamlining your LinkedIn processes.
Brafton recently surveyed a large group of B2B digital marketing professionals. In that group, 61% said their company was using TikTok as a marketing channel. This makes total sense–TikTok can be extremely impactful for B2B creators when used creatively.
And while TikTok generally doesn’t need detailed captions, the process of creating a TikTok video itself, and a TikTok marketing strategy, takes time. Below we’ll showcase multiple prompts that can help you outline and strategize your TikTok content.
Pro Tip 🚨: To create a TikTok script even faster, you can use a Generative AI platform like Copy.ai. A tool like this can easily retain information like your brand voice, product information, and audience characteristics, to create a script that meets your expectations in seconds.
According to Sprout Social, more than 50% of consumers follow their favorite brands on Instagram. This makes it an obvious channel for social media managers to spend their time on.
But Instagram content can be some of the most time-consuming content to create because there are so many facets–from stories to reels to polls to carousels–the types of content you can share on the channel feel endless (and overwhelming.)
Fortunately, AI can help.
It’s no secret that YouTube is a highly powerful search engine. Because of this, the platform often needs strategically created titles, and descriptions. It also prefers long-form content. Unsurprisingly, this type of deep work can take a ton of time.
And thinking through SEO best practices is only a small part of the YouTube puzzle. You also need to think about storyboards and scripting.
Luckily, multiple prompts can help you with your YouTube strategy. Check out the examples below for some inspiration.
Remember, Generative AI platforms like Copy.ai can be an excellent resource for instantly creating YouTube titles, descriptions, scripts, and more. With this tool, you can enhance your productivity tenfold, by utilizing a chat experience with up-to-date responses, pre-built prompts, the ability to scrape websites for public data, and more.
We’ve talked a lot about how you can use generative AI for social media brainstorming, planning, and posting. But did you also know that you can use AI to edit your posts before you even push publish?
You can even ask AI to bullet out each of the changes it’s made to your work so you can decide if you like the suggestion, or not. With this ability, you’ll never have to wonder if your after-the-fact edit impacted your post performance again.
Below we’ve shared the prompts we love to use when editing our social media content.
While you can absolutely use any of these prompts with ChatGPT to generate social media content, you’ll likely generate super generic content. Rather than save you time, you'll have to do a lot of heavy lifting to get it to a place where you're happy with the quality of the content. This includes adding context around:
If you’re consistently creating social media content, we highly recommend trying out a free platform like Copy.ai.
With the help of Copy.ai, you can...
And if you’re using these processes consistently, you can take it one step further and automate your workflows right within Copy.ai. With Workflows, you no longer have to go through the tedious process of creating detailed prompts over and over again.
Identify a repetitive process, build the Workflow once, and use it forever.
When thinking about Social Media managers, a common (and very repetitive) task is to distribute blog content across popular channels like LinkedIn and Twitter. Instead of writing a prompt for every single post, we can actually just automate that entire process with Workflows. Here's a Workflow we built for this exact process when inputting a blog post URL:
And here's the output when pushing our blog post on 15 AI Prompts for Sales and Marketing Team through this Workflow:
You even can use Workflows beyond social media content to operationalize many of your day-to-day writing tasks. For example, you can create Workflows that will optimize each of your blog posts for SEO, summarize report insights, create great sales messaging, craft an entire onboarding sequence for your product, and more.
And the best part is that there’s zero risk in seeing if it’s the right tool for you.