18 AI Prompts for Social Media Marketers

Utilizing effective generative AI prompts for social media is one of the best ways to automate your production processes and give yourself more time to spend on the strategic work you love. 

And we’re here to help you do just that. In this article, we’ll walk through all of the ways we use generative AI in our social media marketing workflows.

Let's get into it!

Why should I use generative AI for social media marketing?

You probably don’t need an introduction to generative AI, but we’ll provide one just in case. Generative AI is a type of artificial intelligence that can generate content, such as text, images, and videos. 

There are many ways that generative AI can help social media managers in their day-to-day grind. Some of our favorite reasons for why you should be considering using AI include:

• It saves you time: Content creation is a massive part of every social media manager's job, but it also takes a ton of time. With the right prompts and resources, AI platforms like Copy.ai can help you create relevant, on-brand, and useful posts, strategies, scripts, and ads for your social media channels.
• It helps you personalize your content: According to Forrester, personalization continues to be a priority for B2B marketing leaders, with 52% planning to increase spending to get this right. And personalized content is not easy to create. With generative AI, you can craft tons of variations of your existing content for individual audiences in seconds. 
• It provides you with resources to enhance your content quality: AI isn’t just a content creation tool, it’s also a content analysis tool. Meaning, AI can summarize articles, showcase examples, and provide resource suggestions to help you create a better final product. 

How to write impactful generative AI prompts for social media

Prompts are instructions or questions that help generative AI determine what needs to be created. 

They can be as simple as "write me a social media post on the best marketing practices" or as complex as, "write me a LinkedIn post in a conversational tone about the best practices for B2B content marketing using the article below as a reference. Ensure the introduction packs a punch and will engage the reader immediately."

1. Be specific: The more specific you are in your prompts, the better the results you will see in the process. This includes providing information about the tone, length, and purpose of the content you want AI to generate.
2. Provide context: Generative AI can be more effective if you provide it with context, such as the source material (like a blog) or even examples of your brand voice and tone. This will help it generate content tailored to your specific needs.
3. Use multiple prompts: If you are creating a long or complex piece of content, you may want to use multiple prompts. This will help AI produce more comprehensive and informative content.
4. Refine the results: The results that AI develops are not perfect, and can even sometimes be inaccurate. You will need to refine them to ensure they are true, clear, and concise.
5. Continuously try new prompts: One of the coolest parts of AI is the fact that it teaches itself your preferences each time you give it more data. If you can consistently test and iterate the prompts you use for your social media marketing, you’ll see better results each time. 

For more detailed information on writing better AI prompts, check out the video below.

18 Prompts for social media marketers by channel

Let’s dive into some of the most effective prompts we’ve used to generate our social media content. If you’re looking to up your prompt game within other areas of your team, check out our AI Prompts to Supercharge Sales & Marketing.

Note: Remember, don't just copy and paste these prompts and call it a day. Instead, take the time to revise and rework them to ensure your social media posts accurately reflect your business. Generative AI acts as a useful starting point, but your expertise is what will ultimately help you accomplish your goals. AI technology creates the draft, and people perfect it.

Generative AI prompts for LinkedIn

Did you know that four out of five B2B leads from social media come through LinkedIn? LinkedIn is one of the most valuable channels to utilize not just as a brand, but more importantly, as an individual on behalf of a brand. 

Below, we’re sharing some of our favorite prompts that help us both ideate and create various types of LinkedIn updates. 

1.  "Can you suggest a few trends in the [industry] that I can talk about in a LinkedIn post? The goal is to position myself as [topic] thought leader and engage my audience."
2. “Please suggest ten topics that I could discuss on LinkedIn this week. I’m an [role] in [industry] and I’m an expert in [topics.]
3. “Write a catchy hook for my LinkedIn post below to grab my audience’s attention and encourage them to read more.” (type shift + enter and paste the post below the prompt.)
4. “Generate five possible LinkedIn poll ideas that I could share on my profile on the topic of [topic]. Provide both the question and the multiple choice answers.”

Did you know that you could also use AI to automate LinkedIn Messages? Workflows by Copy.ai can help you do just that by streamlining your LinkedIn processes. 

Generative AI prompts for TikTok 

Brafton recently surveyed a large group of B2B digital marketing professionals. In that group, 61% said their company was using TikTok as a marketing channel. This makes total sense–TikTok can be extremely impactful for B2B creators when used creatively. 

And while TikTok generally doesn’t need detailed captions, the process of creating a TikTok video itself, and a TikTok marketing strategy, takes time. Below we’ll showcase multiple prompts that can help you outline and strategize your TikTok content.

5. “Help me create a viral TikTok video about [topic].  Provide me with a catchy title, a witty script, and a storyboard that would encourage a [audience] to share it.”
6. “Act as a Senior Social Media Manager. Develop a TikTok content plan for a [product] that appeals to a [audience.] This product helps people with [pain point.] The plan should have enough content for two full weeks.”
7. Research and identify the popular TikTok trends for and challenges for [audience.] Provide insights on how a business in [industry] could leverage these trends and challenges to increase their reach and engagement.”

Pro Tip 🚨:  To create a TikTok script even faster, you can use a Generative AI platform like Copy.ai.  A tool like this can easily retain information like your brand voice, product information, and audience characteristics, to create a script that meets your expectations in seconds. 

Generative AI prompts for Instagram 

According to Sprout Social, more than 50% of consumers follow their favorite brands on Instagram. This makes it an obvious channel for social media managers to spend their time on. 

But Instagram content can be some of the most time-consuming content to create because there are so many facets–from stories to reels to polls to carousels–the types of content you can share on the channel feel endless (and overwhelming.) 

Fortunately, AI can help. 

8. “Act as a Senior Social Media Manager. Develop an Instagram content plan for a [product] that appeals to a [audience.] This product helps people with [pain point]. Suggest a variety of content types including carousels, reels, and stories. The plan should have enough content for two full weeks.”
9. “Pretend you’re a Senior Social Media Manager at a [company type] company. You’re currently trying to appeal to more [audience.] Create ten quiz questions with multiple answers that you can use as Instagram stories.”
10. “Write an Instagram caption for a [company type] about the release of their latest [product.] Use the information below as a guide on how to position the product. Keep the caption around 200 characters.” (type shift + enter and paste a product description below the prompt.)

Need a bit of help getting started? Try our AI Caption Generator completely free! 

Generative AI prompts for YouTube

It’s no secret that YouTube is a highly powerful search engine. Because of this, the platform often needs strategically created titles, and descriptions. It also prefers long-form content. Unsurprisingly, this type of deep work can take a ton of time. 

And thinking through SEO best practices is only a small part of the YouTube puzzle. You also need to think about storyboards and scripting. 

Luckily, multiple prompts can help you with your YouTube strategy. Check out the examples below for some inspiration. 

11. “Use the content below as a resource to create an optimized YouTube description for the keyword [keyword.] Use a friendly, but assertive tone and keep it around 200 words.” (type shift + enter and paste additional resources below the prompt.)
12. “Provide me with 10 potential title options for a YouTube video on [topic.] Please include the keyword [keyword] in each option.”
13. “Think through a five-part video series that I can create on [topic] for [audience.] Provide titles, descriptions, and storyboards for all five videos.”
14. “Help me create a viral YouTube video about [topic] in [industry.] The keyword I want to target is [Keyword.] Provide me with a catchy title, a script, and an optimized description that will help the video go viral and encourage people to share it.”

Remember, Generative AI platforms like Copy.ai can be an excellent resource for instantly creating YouTube titles, descriptions, scripts, and more. With this tool, you can enhance your productivity tenfold, by utilizing a chat experience with up-to-date responses, pre-built prompts, the ability to scrape websites for public data, and more.

Generative AI prompts for editing social media posts

We’ve talked a lot about how you can use generative AI for social media brainstorming, planning, and posting. But did you also know that you can use AI to edit your posts before you even push publish? 

You can even ask AI to bullet out each of the changes it’s made to your work so you can decide if you like the suggestion, or not. With this ability, you’ll never have to wonder if your after-the-fact edit impacted your post performance again.

Below we’ve shared the prompts we love to use when editing our social media content. 

15. "Rewrite this YouTube description and optimize it for the keyword [keyword.] (type shift + enter and paste the YouTube description below the prompt.)
16. "Edit this LinkedIn post to improve the flow and clarity of the writing." (type shift + enter and paste the LinkedIn post below the prompt.)
17. "Edit this TikTok script to improve its humor and engagement." (type shift + enter and paste the TikTok script below the prompt.)
18. “Rewrite the Instagram caption below in a more concise and attention-grabbing style." (type shift + enter and paste the existing caption below the prompt.)

How to use generative AI for social media

While you can absolutely use any of these prompts with ChatGPT to generate social media content, you’ll likely generate super generic content. Rather than save you time, you'll have to do a lot of heavy lifting to get it to a place where you're happy with the quality of the content. This includes adding context around: 

• Your brand voice guidelines
• General tone for each social media channel
• Background information on your product, company, industry, and more
• Content formatting

If you’re consistently creating social media content, we highly recommend trying out a free platform like Copy.ai. 

With the help of Copy.ai, you can...

• Generate content that pulls from real-time, up-to-date information
• Ask the tool to scrape external websites to produce contextual content 
• Access an entire library of pre-built prompts
• Save imperative information like your brand voice, product information, personas, and company description, to create content that accurately meets your needs
• Create personalized content instantly that will resonate with your target audience in a more meaningful way

And if you’re using these processes consistently, you can take it one step further and automate your workflows right within Copy.ai. With Workflows, you no longer have to go through the tedious process of creating detailed prompts over and over again.

Identify a repetitive process, build the Workflow once, and use it forever.

An AI-powered Workflow for social media marketers

When thinking about Social Media managers, a common (and very repetitive) task is to distribute blog content across popular channels like LinkedIn and Twitter. Instead of writing a prompt for every single post, we can actually just automate that entire process with Workflows. Here's a Workflow we built for this exact process when inputting a blog post URL: 

And here's the output when pushing our blog post on 15 AI Prompts for Sales and Marketing Team through this Workflow:

You even can use Workflows beyond social media content to operationalize many of your day-to-day writing tasks. For example, you can create Workflows that will optimize each of your blog posts for SEO, summarize report insights, create great sales messaging, craft an entire onboarding sequence for your product, and more. 

And the best part is that there’s zero risk in seeing if it’s the right tool for you. 

Sign-up for Copy.ai for free today to see for yourself!