Visibility is one of the most important things on LinkedIn. There is no denying that LinkedIn's algorithms are a bit complex (or, as they like to say, "never-ending"). Still, one thing is for sure: if you are not posting consistently, nobody will see your content.
As per a report, only three percent of members post more than once a week.
Posting consistently on LinkedIn has numerous benefits. You establish yourself as an authority in your field. You begin to attract people's attention, and they look to you for information and advice. In turn, your posts are likely to have a substantial impact on your network.
However, LinkedIn can be hard to use, and it can be even harder to stay on top of it. If you want to post consistently, an excellent way is to maintain an idea pipeline (where you put ideas when you run out of inspiration). This post will give you the tools you need and teach you how to build a content pipeline that will help establish your brand on Linkedin.
Throughout this blog, we will share our best ideas for getting started on LinkedIn and keep going from there!
You have a lot of freedom on LinkedIn regarding formatting and sharing your content. As long as it's relevant and useful (and doesn't contain spammy keywords), it's probably an acceptable post type for the platform. However, some formats work better than others!
Here's an overview of all kinds of posts you can publish on LinkedIn:
LinkedIn articles are considered the gold standard when it comes to content. These are the most common formats used to publish long-form content on LinkedIn.
This lets you give your readers a detailed explanation of your topic and dive deep into your subject. Furthermore, articles are a great way to display your expertise in a certain area. If written correctly, they will boost your search engine rankings over time.
You can add a link to your website and social media sites when you write an article. Also, you can embed videos, images, and links to other sites.
Polls are a great way to find out more about your audience and engage directly with them. It is a valuable tool for finding out which books your peers are reading, which companies are partnering with whom, and even asking for advice on emerging industry trends. Polls let you gather information from your network without doing any legwork! Polls are great for testing out ideas that don't yet exist!
The most straightforward type of post on LinkedIn is the text-only option. It’s also one of the most frugal LinkedIn post ideas for businesses.
You can use this format to share news or updates about an upcoming event, a new product release, or an article you wrote. You can also use them to offer advice on how to do something or even seek advice from others within your network.
If you're searching for something that's easy to produce and doesn't require extra formatting, this is a good option. The character limit is 1300 characters (not words), which means it's slightly more concise than other sources like Facebook.
Video is a great way to connect with your audience. LinkedIn native video allows you to share your thoughts and insights in a more personal way than a regular post and is a lot more engaging than the written word. Initially, it can be intimidating, but you'll enjoy knowing what it does for your posts and how you can use it to build relationships with people interested in what you have to say.
LinkedIn makes your video public when you are ready to share it. You can customize it by writing an intro and/or adding a call-to-action before clicking "publish." You can also tag people or companies in your videos.
Native video on LinkedIn is ideal for sharing content that isn't well suited for text or image-based posts, like short tutorials or demonstrations.
Sharing LinkedIn documents can get your followers interested in the content you're sharing. When you publish a LinkedIn document, your followers will see a preview of it along with a call-to-action button that indicates how to view or download it.
It means you can quickly and easily share files, documents, and presentations with large groups of people. In addition, someone who sees your post may share it with their own followers, allowing you to get more visibility.
Posts with an image are the most typical post type that you can see on Linkedin.
These are great to get more people over to your site. Image posts have a good CTR, are shared regularly, and allow you to add links.
Images related to your business and brand can be showcased with this post type, such as photos from an event, a report about work completed, or an employee who has met the company's goals.
LinkedIn Events are a great way to create an online buzz about your upcoming in-person or online event. It is one of the easiest and best ways to connect with your network, build new connections, and share what you're working on
Hosting an event allows you to meet with professionals in your field and expand your network. It also enables you to showcase your expertise and establish yourself as a thought leader in your industry.
LinkedIn Ads is a paid marketing tool that allows businesses to promote their brand and get in front of the right people at the right time.
It's a great way to connect with the exact people you want to work with, whether that's potential employees, partners, or clients. LinkedIn is a powerful place for marketing because it has a particular and targeted audience—business people and recruiters in the market for certain types of products and services.
While it's possible to get leads from organic content on LinkedIn, many businesses need some extra help getting in front of their target audience. That's where LinkedIn advertising comes in. With suitable ads, you can promote your brand, increase web traffic, and find new leads.
Now that you know all about the content formats LinkedIn offers, let's look at what kind of content you can post in each format!
You might know "a picture is worth a thousand words," but have you heard the one: "a great story is worth a thousand shares."
To put it another way, if you want to share LinkedIn text-only posts that will perform well, personal stories are your best bet. Sharing a great story gets people more excited than sharing an article, infographic, or video.
By sharing stories, we connect with one another personally, making us feel like we share something in common. In addition, they make us feel involved in something bigger than ourselves, rather than just sharing a generic message.
An excellent personal story shows vulnerability and allows your audience to see a different side of you. Good LinkedIn post ideas are plentiful with this format.
To get more engagement on text-only posts on LinkedIn, you can share bite-sized tips focused on one point and get right to the heart of what a person needs to know. Make sure you provide actionable tips that people can implement in their own businesses or lives.
When you're rocking your LinkedIn profile, it's important to have a solid mix of content that not only shows off your professional experience and expertise but also the side of you that is about more than just numbers.
Talk about what inspires you the most? Maybe it's a quote from a book or an article you read online. Or maybe it's simply a memory from your past—someplace you've been or a person you've met who made an impression on you so powerful that it continues to influence your perspective today.
Whatever your source of inspiration is, share that with your network.
There's no need to reinvent the wheel when creating content on LinkedIn. If your followers frequently ask a specific question, answer it in a post! You can even reach out directly to people and ask them what questions they have about your industry or business. Answering common questions will be a huge time-saver for you, and chances are people will like and share it because it's helpful for them too.
You can use this type of post to let people learn more about you and what value you provide, leading them to connect with you more closely or even reach out to collaborate with you!
Human beings love to speculate about the future! That's why you always see these posts everywhere, from websites like Reddit and Twitter to magazines like Time and Forbes. They keep publishing lists of predictions from prestigious authors and thought leaders.
If you work in a bank, maybe you can do some speculation about the next economic crisis or how interest rates might change in your country. If you're a developer, maybe you could share some expert insights on what new tools will be popular among developers next year. In other words: don't limit yourself! You don't need to talk only about technology just because it's LinkedIn.
Do you own your business and communicate directly with clients and customers? If so, you've likely been asked the same questions repeatedly. These are great content ideas for your LinkedIn text-only posts.
When you share your answers to frequently asked questions on LinkedIn, it gives your customers a chance to see how they're being supported by someone who knows what they're doing. And if other people have the same question, they'll be able to benefit from the answer as well!
Persuasive content is all about making a case for something. It might be to buy a product or invest in your startup, or it might be to adopt a new perspective or way of thinking.
Persuasive posts can drive people back to your site or blog to learn more about a product or service you offer. They can also be used to persuade people to check out your company culture and values, which could entice them to apply for a job at your company.
This can be anything from how everyone should learn how to code in 2022 to why freelancers need health insurance. This is a great opportunity to write a post that convinces people to do something!
Technologies are constantly evolving, and people need to know what works for you before deciding whether to trust you with their projects. Do a roundup of the tech stack that makes your business run smoothly and share it with your followers. This is also a great way to show off your knowledge and thank companies that make your life easier by making their products available.
For example, if you're a developer, talk about what software and programming languages you use most often and how they help improve productivity at work (or just make things easier). This will appeal to other developers who might be looking for the same.
Everyone loves a good list, especially when it relates to something they're interested in or, even better, something they're experts in themselves.
For example, suppose you're a professional working at an HR software company. In that case, you could write up a list like: "The top 10 recruiting metrics you should be tracking."
This type of post is great because it builds credibility as an expert in your field and provides value to your community by giving them specific tips on improving their work performance. It also lets people know what services you offer so they can reach out if they want to learn more.
This is an easy way to create engagement with your audience. Ask questions like, "would you rather pay $50 less but have slower shipping or pay full price and get free two-day shipping?" Ask questions that spark conversation and encourage your readers to share their opinions.
If you have a great video, ask your audience whether they would rather watch the video or read the article. You will likely get people sharing what they prefer and why in the comments. This can give you valuable insight into how people consume content and what content resonates best with them.
When you're in the middle of working on a big project, it can be challenging to find the time to stop and write about it. But once the dust has settled, reflecting upon what you've learned can be extremely valuable for you and others.
It gives you a chance to reflect on the experience – what went well, what didn't, and how you could have done things differently. Talk about the challenges you faced and how you overcame them. Such long-form posts can help your audience understand your business better and build trust in your offerings.
Repurposing an existing blog post is a great way to jump-start your article writing process. You've already done the bulk of the research and writing on your blog, so take that content and turn it into a LinkedIn article quickly and easily. It's a great way to get new readers and followers. Publishing this type of content also helps establish you as an authority in your field.
Another benefit of repurposing a blog post for LinkedIn is to get SEO traffic. The more content you publish, the more opportunities you'll have for potential customers to find you.
Writing a series of articles on one topic is a great way to engage readers and establish yourself as an authority on that topic. Consider starting a regular column on your LinkedIn page with valuable advice or insights that your audience can benefit from.
Create how-to guides or tutorials. Provide step-by-step instructions on doing something related to your area of expertise, like using a particular software application or following a process within your business niche.
LinkedIn articles are a great place to share personal experiences or insight like what did you learn from a particular situation?
People love stories that have emotional value and inspire them to take action. You can share what made the problem so memorable and what your takeaways were. This type of post does well because people enjoy reading about real experiences and learning from them.
If you write about something related to the products or services you sell, make sure you include links back to your website to let people learn more about it.
One of the most effective ways to attract potential employees is to create compelling content about your company. LinkedIn articles can help you shine a spotlight on your company's culture and values and give potential job applicants more insight into what it's like to work for you.
For example, if one of your values is "integrity," you might write an article about the importance of honesty in business and how it relates to each of your company's departments. If one of your values is "innovation," you might write an article about an innovative solution that either solved an internal problem or helped one or more of your clients.
Providing examples of how the company's culture and values are applied in practice is equally important as providing information about your company's culture and values.
Put your expertise and industry insights into your LinkedIn articles. Write about a specific topic or trend you've noticed. You could also provide an overview of your industry as a whole, its role in the community, and how things are changing.
Providing thought leadership on industry trends is a great way to establish yourself as an expert in your field.
For example, if you're an HR director, publish an article about changes in the industry that impact hiring practices or highlight trends that may affect layoffs.
You can also share practical tips for doing something better or more efficiently. Or, talk about how a product or service has helped solve problems for others in your market.
The best way to write about your industry is to share practical tips and tricks that have worked for you. Those ideas may come from your previous work experiences or from your current job. Readers like to know how someone has overcome challenges in their professional life which can be very helpful for other people facing similar issues.
This is one of the best ways to increase awareness of your personal brand. By sharing your opinions on industry news and developments, you can show others what you know, establish yourself as an expert, and attract new clients to your business.
Whether you're a healthcare specialist commenting on new legislation or a marketing expert discussing trends in your industry, people want to hear your opinion.
Thought leadership content is a great way to show off your expertise and knowledge in a specific industry. This type of content includes white papers, case studies, research reports, and other materials that showcase what you know about your industry. Thought leadership content should always be educational rather than self-promotional or too sales-like.
One of the most common questions people ask their friends or colleagues is, "what do you think I should do?" You may have experienced this yourself when seeking advice from someone you consider more experienced or knowledgeable than yourself. This is one reason why people enjoy reading advice posts so much — they offer solutions to problems that others might be experiencing.
Taking a selfie video is the easiest way to record a quick tip, a thought, or a piece of advice for your audience. They're usually shot vertically, usually with your phone camera. They allow you to speak directly to your audience and have an engaging conversation.
Sharing a throwback is the perfect way to share your personal brand story with your audience. These kinds of videos are comparatively easier to create. You can use it for any industry. Pick something unique and share it with your audience to make this work for your brand story!
Commenting on industry news is another great way to use LinkedIn native videos. It will give you more credibility as an expert in your industry and help you establish yourself as someone who's always up-to-date with what's happening in your industry.
This is an excellent topic for native videos as most people want to accomplish something quickly and efficiently. For example, suppose you are a Pinterest expert. In that case, you can share the top five things you need to do every day that only takes 10 minutes but will drive traffic and increase conversions.
People who are new to a niche often don't know what it takes to succeed. This is a great opportunity to share some advice. For example, how to set up an Instagram account for business, how to create a blog, and so on. You can also share tips that help you save time and money when starting out in your niche. You can then promote your service at the end of the video.
Challenge your viewers to do something that helps them be better professionals. For example, you might ask them to take a quiz about their data science knowledge and then direct them to your blog where you have already shared more about the topic.
People love to see how things are made, whether it's giving them a peek at your workshop or showing off your work environment and team members. Even if you don't have a physical product, consider taking viewers on a tour of your office or showing them how you work with clients and vendors.
If you're looking for a way to stand out and generate leads, promoting your service is one of the best options. Use a video to explain what your company does, how you do it, and why someone should choose you over your competitors. You can also show off any achievements or awards that set you apart from others in the industry.
People are looking for brands that are genuine and authentic. They want to know what makes your company different, so share your story with them!
Your brand story can include how you got started, what you've accomplished, and where you're headed. It could also be about a particular milestone or event that has impacted your business. Your brand story needs to be real, honest, and relatable no matter what direction you choose!
The news cycle moves so quickly that people rarely take time to stop and absorb it. Instead of just reading the headlines or scanning an article, step back and discuss some of the more significant implications of breaking news. Is there a way it affects your industry? How does it change things for your customers? Use LinkedIn video as an opportunity to educate your followers about developments in your field rather than just posting what everyone else is already talking about.
Try gathering opinions on what your audience thinks about a certain aspect of your industry. If you own a business that sells accounting software, you might ask, "Are spreadsheets better than accounting software?" This type of question can open up discussion and lead to a meaningful discussion between professionals in your target market.
Polls are a great way to gather feedback on your product or service offerings. Ask questions like, "What service do you want more of from us?" or "What would make you more likely to buy from our company?" You can even ask people how they heard about your company or what problem they were trying to solve when they found you.
Use LinkedIn polls to find out what employees or clients don't know about your business or industry in general, and educate them on those topics through blog posts or email newsletters. For instance, if you are a social media expert and found out people can't create captivating Instagram stories, you can write a blog post and share it with them.
When you're trying to connect with qualified leads on LinkedIn, it can be hard to know who's interested in your work. If you want to filter out the people who aren't looking for a new opportunity, ask them directly.
For example, if you're a marketing consultant or agency owner, you can create a poll like “Are you currently searching for new digital marketing opportunities?” Anyone who answers "Yes" is expressing an interest in the kinds of services you offer. You can then follow up and ask if they'd like to schedule a call to discuss their needs.
If you want some insights into how people perceive your brand, try asking them about the problems they face that your business could solve. You can share their responses as a poll post (don't forget to tag users who respond!) or save their answers to create future content that addresses their concerns.
Use this poll idea to stay on top of industry trends and find out what people think will shape the future of the industry you serve. You can also use this opportunity to see how people feel about changes within the industry, such as new government regulations or the latest innovations in technology.
Gaining insight into the age group and location of your social media audience can help you understand how to tailor your content toward them. It can also help in determining how you may want to position yourself as a brand. If you have a younger audience, you may want to adjust the tone of your posts or change the design style of your website.
Start creating buzz around an upcoming product launch or feature release by using a poll on LinkedIn. Ask your audience what they know about this new feature or product and whether they would be interested in learning more (and include a link to learn more). Promotional polls can give you valuable insights into what features or products resonate with your audience, so you'll know how to shape future releases and promotions.
Another effective way of using LinkedIn polls is by revealing your audience's top pain point. This type of poll will enable your business to find out which pain points are most common among its target audience and identify the right solutions for them.
Conducting polls on keywords will help you gain insight into what terms people use when searching for businesses like yours online and include them in your SEO strategy.
Common misconceptions are great to talk about in your LinkedIn carousel posts because they're exciting and can help position you as an expert.
So, instead of just talking about yourself and your products, focus on helping your audience. Discuss a common misconception in your industry and explain why it's wrong.
You can also include links to your articles or product pages to help them learn more about the topic at hand.
If you've attended an event, conference, or workshop recently, chances are that the event organizers shared slides or other resources with attendees. Sharing these resources on LinkedIn is a great way to give your followers value — especially if they couldn't attend the event themselves. You can also include interesting stats and facts you learned at the event as part of your carousel post.
One simple but effective way to use LinkedIn carousel posts is to take a list from your blog and turn it into a series of carousel cards. This can be a great way to draw people in with the first two or three items in the list, then really make them curious about the rest of your content.
Suppose you're listening to an interesting podcast, and there's something that really catches your attention. Share it with your followers by creating a carousel post highlighting several great moments from the episode.
Did you attend an event recently? Post a roundup of all the things that stood out for you, including key takeaways and photos if possible. You might also consider mentioning some of the most interesting people you met there who might be of interest to your connections.
If you want people to learn more about your products, you can use carousel posts to share some resources that could be helpful for them to make their decision.
For example, if you sell an online course that helps people become better writers, you can share a PDF with some tips on improving their writing skills.
This will help your prospects get a taste of what you're offering and then decide if they're ready to buy from you or not.
Stats are a great way to get people's attention and share insights. It also gives you the opportunity to demonstrate your expertise on the topic at hand. Stats such as prices and growth can help people understand what's going on in your industry. They are generally easier to understand when presented visually!
You can share actionable business lessons in a carousel post. Break down something your audience may find challenging and help them solve it with actionable steps they can take right away. If your business has made mistakes or breakthroughs, share them with others. It can help you engage with your audience. People feel connected to brands when they see them being vulnerable and honest about their faults and triumphs!
You can share quick tips related to entrepreneurship, business management, or anything relevant to your industry in the carousel post. The information should be short and easy to understand to read and share with others.
The content of your carousel post must provide value to your audience. This way, they will keep coming back for more information whenever needed.
Sharing frameworks and step-by-step instructions is another excellent way to use the LinkedIn carousel posts feature. You can use these types of creative LinkedIn posts to show people how to perform a certain task or achieve a specific goal.
Sharing a customer case study is one of the best content ideas for LinkedIn image posts. This can be a screenshot from a testimonial or even an interview with a client. You can also create an infographic that shows how your product or service has benefited your customer.
If you have a new team member joining your company, you could share a picture of them introducing them to your followers. It's common for people to celebrate their work anniversary on LinkedIn, so it's also worth sharing a welcome post for newbies.
Everyone loves memes. If you run across a meme that applies to your business or target audience, share it with your LinkedIn network with a comment explaining why you find it humorous or insightful.
LinkedIn users love quotes that are inspirational and motivational. They are ideal for Monday mornings or Friday afternoons to encourage your audience to start or end the week on a positive note. You can also use quotes that relate to the season, holidays, and other times of the year when people are looking for something different (such as back-to-work time).
Infographics get shared all over the internet, including on LinkedIn. The visual representation of facts and statistics makes it easy to understand data. Infographics are also eye-catching and stand out from traditional text content, which is why they're shared so often. Try to find infographics related to your business or industry and share them with your audience.
Share productivity hacks that help you get things done. Everyone tries to be more productive, so this type of content highly resonates with users. For example, if you have a go-to tool or a hack that helps boost your productivity throughout the day, create an image post about it and tell people what works for you. This shows your audience that you're looking out for their best interests and can help them be successful.
Let users know when and how your business got started. You could also share a fun fact about yourself, your team members, or a journey. This content is great because it gives people a glimpse into your work culture and helps them get to know you better.
People love getting tips and tricks on doing things faster and more efficiently, especially when it comes to using digital tools. So if there's an app or software program that has been particularly useful lately, save a screenshot and then create an image post about it so others can learn from it as well
Sharing conversations you have with other people on LinkedIn is a great way to build relationships with people you know (and don't know). This helps build trust between you and your community by showing what types of conversations you're having each week.
Find a quote from your recent conversation that provides value to the reader (ideally less than 10 words) and use it.
Sharing milestones, whether a company achievement or a personal one, is an excellent way to build relationships with your audience and make them feel connected to your organization. You can also use this type of post to celebrate someone else's success, like highlighting one of your clients or partners.
Your customers and prospects are probably already on LinkedIn. So what better place to share company news or product updates?
This can be a new office opening, a product launch, a new employee hire, or an industry award. These are great "evergreen" updates that you can keep posting on your company page.
You can use this format to talk about opportunities at your organization and take questions from people interested in joining your team. If you have a LinkedIn page, you can share links to job openings and promote them via LinkedIn Live.
Interviewing a team member on camera and talking about the latest news in your industry is a great way to build trust with your audience and help your team member feel appreciated. You can discuss new projects, goals, or successes that they have achieved so far. You can also ask questions about specific topics that might interest your audience.
In your live presentation, you can share key insights and provide statistical data that helps your audience better understand the situation in your industry. This type of content will serve as an educational resource to your target audience and help build their trust in your brand.
You can share insights on the latest world events through LinkedIn Live. Share perspectives from experts in your industry or from within your organization that will be relevant for users and encourage them to tune in for more content like this in the future.
If you're not sure what types of conversations are appropriate for LinkedIn Live, check out other broadcasts on the platform. Take note of how people use the feature and what content they post.
Showing off what you've been working on not only demonstrates your development processes but also gives insight into how much time and effort goes into creating something new every day.
CEO diaries or AMAs are a great way to build trust and credibility with your audience. They allow you to talk about the company's goals, vision, and mission more casually. You also get a chance to talk with your audience about the concerns they have and share how you started your journey.
You can use LinkedIn Live to share your company's latest news and developments with your audience. As a result, it gives you a chance to engage with your audience in real-time about the latest topics and trends in your niche.
If you have a physical presence, such as a store, office, or factory, consider using Live to conduct live tours of your facilities. Sharing your business in action showcases how you operate and delivers an authentic experience to viewers. It also gives them an inside look at what it's like to work with you or purchase from you.
If you're conducting an important event that will interest your target audience, consider recording it and uploading it to LinkedIn as an event. This could be an awards ceremony, the launch of a digital product or the opening day of a new office. This is a great way to generate excitement among customers and prospective employees.
If you have a new product or service that's getting ready to go live, you can use LinkedIn Events to showcase it. You can create a video promotional campaign specifically for the event or upload existing videos of your products in action.
Offering a special offer in your LinkedIn Ad can help you attract more people to click on your ad. You can offer a free consultation, downloadable content, demo video, or anything that can help to get more leads.
The LinkedIn community loves interacting with thought leaders. You can feature your company leadership in your LinkedIn ads and share their valuable thoughts with the community. You will get more engagements on such ads as people are interested in listening from company leaders and influencers.
If you host seminars, conferences, and workshops throughout the year, promote them in your LinkedIn ads and attract more audiences towards them. This is a great way to build stronger relationships with the target audience. If you promote someone else's event, then ensure its authenticity and relevance to your niche. Otherwise, it may harm your business reputation and credibility on this platform.
If you are looking to hire people, show off your company culture, and promote job opportunities, creating an ad post is a great way to start. Even if you are not hiring at the moment, creating an ad post will help people understand what it would be like to work with your company. This, in turn, helps build trust among potential candidates and customers.
LinkedIn is full of people who are looking for better ways to do their jobs and expand their businesses and personal networks. When you post ads on LinkedIn, don't just talk about the features of your product or service. Consider what problems it solves for customers, and then talk about those problems in your ad copy.
If you've launched a new feature or service, chances are that many potential clients don't know about it yet. To keep them informed, create promotional materials and use them in your LinkedIn Ads campaign. It's a great way of increasing brand awareness while attracting new leads at the same time.
People want to see what they're getting into. They want to see what it's like to be working at your company and whether they would fit into your work culture. Put together an ad that showcases your office and team. If you have a flat structure, have photos of employees leading meetings or working together collaboratively. If you have more of a hierarchy, show pictures of executives in their corner offices and employees working alongside them on projects.
It's clear that there are lots of opportunities to create power-packed LinkedIn content. And the best part is, you don't have to learn every format at once. You can start with one and master it before moving on to others.
You may even find that mixing the two formats together works best for your audience. For example, you could post an article that includes a video in its body or record a video that goes along with a slide show or article. The key is to try out different formats and see what resonates with your audience.
As long as you're posting consistently and trying new things, you'll be well on your way to boosting your brand on LinkedIn!
Have fun experimenting! You've got this!
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