As a content marketer, you know that content is key. But what if you create even more engaging content with a little help from some compelling interviewees?
Interview blog posts are a great way to add value for your readers while also marketing your business. By interviewing someone for your blog, you can get their insights and perspectives on a particular topic that interests your target demographic. It may seem deceivingly simple, but this type of blog post is one of the most effective types of content marketing.
By interviewing experts in your field, you can give your readers valuable information they won’t find anywhere else.
According to Darren Rowse of Problogger, "A benefit of interviewing someone who knows what they are talking about on a given topic is that they added a certain level of perceived expertise to your blog (and you)."
Interviews also make great content for social media since they can be easily shared on platforms like Twitter and Instagram.
When you interview someone for your blog, be sure to ask them questions that will help your readers learn something new. You can also use the interview to promote your business by mentioning your products or services.
People read interview blog posts for a variety of reasons. Some people are interested in the interviewee’s story and want to learn more about them. Others are looking for advice or tips from the interviewee on a particular topic. Some people just enjoy reading interview blog posts because they’re entertaining or inspiring.
Whatever the reason, interview blog posts offer valuable content to help you connect and build trust with your audience. When you interview someone interesting or knowledgeable, you give your readers a chance to learn something new and get inside the mind of an expert. This can help you establish yourself as a thought leader in your industry.
Interview blog posts also have the potential to go viral, which can help you reach a larger audience. And if you interview someone who is already popular, their followers may be interested in checking out your blog post.
Pamela Vaughn of HubSpot swears by interview blog posts. She wrote, "Fantastic for introducing the perspective of a third party on a particular topic, interview posts are also great for developing relationships with the industry experts or influencers you interview. They also open up the opportunity for greater reach, especially if the interviewee shares the resulting post with their networks."
So how do you go about creating an interview blog post? Here are a few tips:
1. Choose the right interviewee. When selecting someone to interview, pick someone knowledgeable and interesting. You don’t want the interviewee just to recite facts; you want them to share their story and offer advice.
"Blog interviews are only as interesting as the people being interviewed. And they need to be interesting to your audience, not just to you," wrote Diane Gunn for codeinwp
2. Prepare for the interview. Before conducting the interview, make sure you have a list of questions ready. This will help ensure that the interview goes smoothly and you get the information you need.
3. Conduct the interview. Once you have your questions ready, it’s time to interview your subject. Make sure you are respectful and give them enough time to answer each question.
4. Write the blog post. Once the interview is over, it’s time to write. Start by summarizing the interview, then add your own thoughts and insights. Be sure to include quotes from the interviewee to help illustrate their points.
5. Share the blog post. Once the post is finished, share it with your audience. You can promote it on social media, on your website, and in your email newsletter.
Interviews are an easy, effective way to create valuable content for your blog. When done correctly, interview-based content can help you connect with your audience and establish yourself as a thought leader in your industry.
If you’re looking for some ideas for questions to ask in an interview, here are a few to get you started:
- What led you to start your business?
- What are the biggest challenges you’ve faced so far?
- How has your business changed over time?
- What are your goals for the future?
- Why do you think your products or services are a good fit for your target market?
- How would you describe your company’s unique selling proposition?
- What do you think sets your company apart from the competition?
- What do you believe is the most important thing for businesses to focus on when it comes to marketing?
By interviewing someone for your blog, you can create informative and engaging content that introduces your readers to new ideas and builds your credibility in the process. By promoting your business in the interview, you can even reach new audiences and increase your bottom line.
For more information, check out our blog post on the best interview questions for a blog post.
Problogger Darren Rowse follows his own advice with a great interview on how networking helped Penny Wilson of Lingo Mama build her blog and her brand, a key focal point of the blog.
2. Interview With Blogger and Influencer Irina Liakh (99 Percent Lifestyle)
99 Percent Lifestyle is a blog that supports a magazine aimed at inspiring creatives. In this interview blog post, they talk with musician Irina Liakh, whose insights will be of great interest to the blog’s target audience.
3. Doja Cat and the Metaverse: An interview with Sergey Golubev - Best Crypto Journalist of 2021 (Hackernoon)
Hackernoon is a blog focused on all things technology. The blog awarded Sergey Golubev the title of Best Crypto Journalist of 2021, so readers will naturally want to know why he won. The interview introduced the journalist and provided valuable insights on the future of crypto from his perspective.
4. How to Start Powerlifting as a Woman: Staci's Story (NerdFitness)
NerdFitness has the right idea for using interviews to sell their services. In this interview with powerlifter Staci, she offers practical, actionable tips for women interested in getting into powerlifting. The blog introduces the NerdFitness service to an underserved population to help expand their audience and increase business. Smart!
5. When Life is Hard (interview with Lisa Whittle) (Money Saving Mom)
Money Saving Mom is a popular financial blog. In this interview with author and expert Lisa Whittle, the blog provides some uplifting emotional support for struggling moms. One great way to start prepping for an interview post is to consider common problems your readers face and find an expert to explore potential solutions.
6. Homeschool and Self-Care: An interview with Jessica (Say Yes)
Say Yes is another blog increasing readership, visitors, and brand recognition by interviewing Jessica about her experience and expertise in two subjects the blog’s audience will be interested in.
7. 12 Surprising Things I’ve Learned From 100 Interviews With Top Productivity Experts (ambition & balance by doist)
Interview posts don't always have to focus on one person. In this article, Erik Fisher combined information from more than 100 top experts on a currently trending topic: productivity. Choosing trending topics will boost your readership, increase subscribers and sponsorship opportunities, and help sell courses, products, and more.
8. Ryan Hurst Exclusive Photoshoot & Interview (Beardbrand)
Beardbrand is a company that sells natural grooming products for men. Using the blog feature on Shopify, the brand is attracting new customers through celebrity interviews such as with Ryan Hurst from Sons of Anarchy. The interview includes questions for fans about the show but also steers the conversation towards beard care to increase product sales.
9. Interview With the Experts: Julia Wills and Alex Kummerow of Herbivore Botanicals (Dermstore)
Another great way to use interview blog posts for content marketing is by presenting yourself as the expert. In this interview with Dermstore, Julia Wills and Alex Kummerow of Herbivore Botanicals share their expertise, establish themselves as industry experts, and promote their products.
10. Food Blogger Interview with Lindsay from Pinch of Yum (Avocado Pesto)
Finding experts to interview can be as simple as looking to your favorite bloggers. Pinch of Yum is a well-known food blog, and Avocado Pesto will certainly get some traffic to the blog by interviewing Lindsay. By providing content outside of recipes, this blog post lets her readers get to know her on a deeper level.
11. Lance Pekus of NBC's "American Ninja Warrior" and Jesse Haynes Co-Authoring Young Adult Novel (Jesse Haynes)
Working on a project with someone else opens up a great opportunity for an interview blog post. In this article, author Jesse Haynes interviewed American Ninja Warrior contestant Lance Perkus about the book the two are co-authoring. Not only does this post increase awareness of the project, but it also provides two-in-one promotion for both men by combining the interest of their fanbases.
12. Interview with Haslle Founder and CEO Povilas Zinys (Haslle)
Trying to find a compelling interview subject? You might not even need to look any further than the office. For new businesses, getting the word out about your products and establishing your company as an industry expert can be as simple as letting the founders and creators speak for themselves. That's exactly what startup Haslle did by interviewing its CEO.
13. Treating People Not Patients: An Interview with Dr. Barr, DDS
Interview blog posts work for any type of business. In this interview with Dr. Barr, his dentistry clinic was able to highlight his passion and experience to current and new patients alike. The interview also allows people to get to know Dr. Barr better, inspiring more confidence in his expertise as a dentist.
14. An interview with tattoo artist and illustrator Jordan Mitchell (99designs)
99designs thought outside the box for their interview with tattoo artist Jordan Mitchell. While the website focuses on logos, clothing designs, websites, and other more traditional forms of graphic design, their blog centers around inspiration and creativity. By considering interviews with a wide variety of people, you can draw in readership from previously untapped audiences. If they enjoy the interview, a new reader may be inspired to purchase a tattoo design from 99designs.
15. What's coming to TickTick in 2020? (KeepProductive)
Finally, you can use your blog to drive viewers to audio or video interviews — this can increase revenue from sites like YouTube or podcast services, not to mention promote courses or affiliate shopping opportunities. Keep Productive does this well in their interview with TickTick founder Zhimim Chen. The blog post contains a link to the video interview, but it also stands alone by summarizing the most important information from the interview.
If you're looking for a way to improve your content marketing strategy, consider using interview blog posts. With a little bit of effort, you can create content that will delight your readers and promote your business.
Want to learn more? Check out our articles on:
Write 10x faster, engage your audience, & never struggle with the blank page again.