October 11, 2023

A Simple 3 Step Process to Write a Dang Good Sales Page with Copy.ai

We know that you probably don't feel like writing your sales page right now.

In fact, we're willing to bet that you're sitting in front of a blank screen and feeling overwhelmed, stuck, and just all-around "meh" about the idea of trying to start, or even finish, writing your sales page.

But what if it didn't have to be that way? What if you could write your entire sales page in just one sitting? And better yet: what if you had an assistant that knew everything about your business and your customers and could write words for you that are beautiful, profound, and compelling in a few seconds?

Well guess what: YOU CAN!

Turns out, our new Freestyle tool can do all the heavy lifting for you. It's like Waze for your sales page—all you have to do is input some basic information about your product, service, and brand, and then Freestyle will spit out an optimized path for your sales page. No hassles, no headaches, no hang-ups. 

Just one click and you can go from a rough idea to 80% of the way done!

In this post, we are going to show you how to let Copy.ai write an entire compelling eye-catching sales page better and faster than you could on your own.

We will show you what you need to know to get the Copy.ai to write for you and we will also set you up with some prompts that you can copy / paste right into copy.ai and to get started immediately.

Here’s everything we are going to cover…

  • What is a sales page: Just the important stuff
  • The Freestyle Tool: Your creative assistant
  • Preparation: Write great inputs. The human side of AI.
  • Step 1: Go wide. Give simple instructions to the AI to find sales gold.
  • Step 2: Fine-tune until the AI produces exactly what you need.
  • Step 3:  Plug your sales copy into a landing page builder and start making sales.

Let’s get started!

All great sales pages share some important features.

A sales page is the place where you sell your product or service directly to the consumer. It is an opportunity to show people exactly what they are going to get when they purchase your product.

When you're running a business, it’s one of the most important things to get right. 

This is where you'll be able to tell your customers all about what you're doing and why they should care. It's a place for you to show off your brand, and explain to people how exactly they'll benefit from being involved with your company.

While there are no secret ingredients, there are key elements that need to appear in most effective sales pages (see below).

  • An enticing headline
  • Stand out product or service features
  • Benefits or key selling points
  • Results you provide
  • Problems solved
  • Testimonials
  • Call to Action
  • Bio and your experience

If you don't have the time or expertise to create your own content, you need a plan B.

You need content for your sales page. You can write it yourself or you can find someone else to do it for you. Those are your options.

Maybe you are short on time due to a hectic schedule, or you feel you can't write to save your life and you don't have the resources to outsource this task. Or maybe, you've never done something like this before and aren't sure what works and what doesn't.

The great news is that copy.ai has you covered.

Let Copy.ai help you write a sales page using the Freestyle Tool

The new "Freestyle" tool can help you write creative copy for pretty much any task. 

Emails, sales pages, social posts, bios, and more! It's super flexible and easy to use... and may become your 'go-to' Copy.ai tool.  The tool is focused on flexibility and multi-purpose use cases.

CopyAI can be used for many different types of content, but in this post I'm going to focus on how you can use it to write up your sales page in a matter of minutes.

You can check out the full video here (start at 32:30 to see the full sales page demo): 

Tip: Create an outline in the editor of the different components you know you will need for your sales page, dropping the most valuable copy in bullets beneath each section as you go.  This will make it much easier when it comes to building your sales page.  

Copy.ai also offers a landing page tutorial that will take you step by step through the different steps in building a sales page and other tools in copy.ai that will help you get there.  

Prepare to talk with the AI. Great inputs = Great outputs.

Consider Copy.ai as your copywriting assistant.  It’s there to write the copy for you, but it needs some guidance.  

You have to tell the AI what you want to get the most out of it.  If it doesn’t understand enough about your business or your target audience, it will provide results that are not as relevant  

For a sales page, you need to start with something you want to sell.  

Recently, we sat down with Felicia Reed for 1 hour and helped her use Copy.ai to create a landing page for a new business development course she is creating for professional photographers.  

Image Source

We wrote the entire sales page using the Freestyle Tool including headlines, bullets, and even her bio. All in a tone that was right for her business.  

To start, we asked Felicia the following questions about her business and wrote out her answers in a google doc.   

  • What do you want to offer, for how much, when, and what do you call it?
  • Who is it for?
  • What exactly will your customer get and how will it help them?
  • What is going well for your customer right now?
  • What’s not going so well for your customer right now?
  • Who are you? Tell us about yourself and why you want to make this.
  • When you think of your brand, how does it sound? What tone of voice?

Answering these questions will help you create content that will improve the effectiveness of your landing pages and lead to more business. This is all you’ll need to begin developing a rich sales page.  

Here are is a snippet of Felicia’s inputs:

Once you have your inputs ready it’s time to get writing!

Tip: Do a little research online to see if there are any similar products or services out there that you could use as an example. You don't want to copy anyone's work word-for-word, but including information from other places will make your own writing better.

Step 1: Give simple instructions to the AI to find sales gold. 

Okay, so here's the deal.

If you want to get a wider variety of creative outputs for your sales page, you're going to have to ask Copy.ai in plain language.

To do this, you will need to give it specific instructions. For example, if you want to write a short story about a woman who does a puzzle at the park and falls in love with her neighbor, tell it that.

The AI can't read your mind, and it can't deduce what you want from context (or from the fact that you keep writing variations on the same thing over and over again). It needs clear direction to understand what you expect from it before it can deliver good results.

This means that if you don't give it the instruction to write something new, you're just going to get more of the same.

With the Freestyle tool, we have made it easier for you to do this...

  • Begin by deciding what type of content you want to create.  In our example we are working on a sales page, but you could do an Instagram Post, a LinkedIn post or any number of different content outputs.
  • Next, enter a simple description including the main points of what you would like the AI to write for you.  For example, using something like “Making Moves, a 4 week Money Mindset & Business Development Course for Professional Photographers”. Starting with a description of the product and who it is for helps to direct the AI towards an output that communicates the value of your niche or product.  
  • Finally, choose or create a tone.  You can think about tone as the character or attitude that your content will convey.  Choose something like “Relaxed” for a more conversational tone or “Professional” to sound more polished. 
  • You can suggest your own tone too by adding it to the list.  In this example, we’ve chosen the tone of “Beyonce”, confident and beautiful because that’s how Felicia rolls!  

The section below was written entirely by Copy.ai and is now directly on Felicia’s sales page!

Be creative and try different inputs to find what works best for your business. 

To keep things consistent with your brand, review the results that AI produces for your sales page to make sure that the tone of voice and brand promise is on track.

Tip:  We recommend copy-pasting the best results into the editor or using the Save feature for later reference and editing as you go.  By using the Save feature you help the AI deliver better results as you work.  AI learns as it goes.  Saving content signals the AI to write more like it.

Think of it like this: The more conversations it has, the better it gets at understanding what you're saying.

Step 2: Fine tune until the AI produces exactly what you need.

Add more detail about your customer struggles, successes, and desires to create more depth in the outputs from Copy.ai.

We started with the basic stuff, ran it through the Freestyle tool, and saw how the AI started to write for us. Next we pulled out the copy that we really liked and put it back in as our input to tell it more about the product, tailoring our inputs for the outputs that we wanted. 

With Felicia we also had a long list of things that her customers are currently experiencing.  

Things like…

  • Money is slipping thru their fingers
  • Just getting by
  • Overwhelmed from wearing all the hats
  • Super creative
  • Motivated
  • Dreaming big
  • Burning desire to want more
  • Etc.

Further adding these details to the description really amplified the outputs we got.

Watch clip from 37:05 - 42:08 to see this in action.

We also dove deeper into Felicia’s course outline. We looked at the different modules and weeks for her course and plugged the description into the Freestyle tool to turn each week into longer form paragraphs. 

You can do the same process for every little bit and piece of your sales page until you have all the copy you need!

Tip: If you want more marketing inspiration, take a look at our tools for proven copywriting formulas inside copy.ai.  While the Freestyle tool amps creative outputs, these tools can help you focus on your specific needs or sticking points.  

  • Landing Page Hero Text
  • Subheader
  • Call To Action
  • Feature To Benefits
  • Pain Agitate Solution
  • Attention Interest Desire Action
  • Before After Bridge 

Step 3: Plug your sales copy into a landing page builder and start making sales.

Now that you have all your copy, it’s time to put it to work!

Landing pages are ridiculously easy to create nowadays, even if you're not a designer or programmer. 

The easiest way to create a landing page is with a landing page builder like carrd.co. Carrd is a free service for building fully responsive one-page sites for pretty much anything.  There are many other website builders out there, but if you are just getting started, Carrd is as easy as it gets.

Getting the content into a builder can be an art all on its own.  However, you have done the hard part: writing the sales copy.  Congratulations!  

If you took our advice, you should have a list of your sales page components and the copy you want in each section.  Time to start copy-pasting in the web editor and then get it published out for the world to see.

In Summary

Our new AI Freestyle tool is ready to use. 

You can write original sales copy by just hitting the freestyle tool in the tools list and writing or pasting your content where you see the prompts.  

Here are the steps we covered:

  • Write down what you want the AI to do
  • Provide some simple instructions for the AI
  • Fine tune your outputs for clarity
  • Drop your copy into a landing page
  • Hit publish!

The Freestyle tool utilizes the most advanced AI technology to bring you fresh, natural-sounding content that will make your customers trust you more and like you more. 

It's as easy as "thought, click, done!"

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