SharpSpring Review

Streamline Your Marketing and Sales Efforts. Drive Growth with SharpSpring.

What is SharpSpring?

SharpSpring is an all-in-one marketing automation and customer relationship management (CRM) platform. Designed to empower businesses of all sizes, it offers a suite of tools to streamline marketing campaigns and manage customer interactions efficiently.

From automated email marketing and social media management to robust sales tracking and analytics, SharpSpring combines the essential features needed to execute effective digital marketing strategies. Its user-friendly interface and comprehensive functionality make it an invaluable asset for marketing teams aiming to drive growth and enhance customer engagement.

The Go-to-Market Challenges SharpSpring Solves

Problems SharpSpring Solves

SharpSpring helps businesses overcome several key sales and marketing challenges by providing an integrated, affordable solution. The main problems it solves include:

1. Disconnected Sales and Marketing Efforts
   • Unifies sales and marketing teams on a single platform
   • Enables seamless sharing of prospect and customer data
   • Provides visibility into the full customer lifecycle
2. Inefficient and Manual Marketing Processes
   • Automates repetitive marketing tasks like email campaigns, social media posting, and lead nurturing
   • Provides tools to easily build landing pages and forms without coding
   • Offers pre-built workflows to streamline common marketing sequences
3. Difficulty Measuring ROI of Marketing Campaigns
   • Tracks performance of campaigns across all channels in one place
   • Provides detailed analytics and reporting on marketing efforts
   • Enables closed-loop attribution to tie revenue back to campaigns
4. Lack of Personalization in Customer Interactions
   • Captures in-depth behavioral data on each lead to enable targeted messaging
   • Allows automated campaigns to be personalized based on prospect attributes and actions
   • Enables sales to tailor outreach based on prospect engagement history
5. High Costs of Enterprise Marketing Automation Tools
   • Offers pricing plans that are more affordable than leading competitors
   • Provides a full suite of advanced marketing automation features
   • Includes a built-in CRM at no additional cost

In essence, SharpSpring brings together all the core tools needed to execute effective digital marketing strategies while providing the benefits of a CRM to enable sales and marketing alignment—all in a single cost-effective platform designed to drive growth.

The Benefits of SharpSpring

Automate and Personalize Your Marketing

• Create custom workflows to automate repetitive tasks like lead nurturing emails
• Dynamically personalize content and messaging based on lead behaviors and preferences
• Score and grade leads automatically to surface the most qualified opportunities

Integrate Your Sales and Marketing

• Sync data bi-directionally between SharpSpring and your CRM
• Give sales visibility into marketing interactions and lead engagement
• Arm sales reps with lead intelligence for more relevant outreach

Gain Full-Funnel Analytics and Reporting

• Track leads through the entire buyer's journey from first touch to closed-won
• Measure ROI and attribute revenue to specific campaigns and channels
• Build custom dashboards to monitor the metrics that matter most to your business

Launch Inbound and Outbound Campaigns

• Attract leads through SEO-optimized forms, landing pages, and blog posts
• Drive demand through targeted email campaigns and automated drip sequences
• Identify key accounts for ABM plays and orchestrate multi-channel outreach

Accelerate Lead Conversion

• Implement lead scoring to prioritize sales efforts and reduce lead response times
• Trigger sales notifications when leads take high-value actions
• Engage leads with live chat, chatbots, and behavioral pop-up forms on your website

User Reviews of SharpSpring

G2 Reviews

Overall Rating: 4.5/5

Top 3 Competitors:

• HubSpot Marketing Hub
• Mailchimp
• ActiveCampaign

3 Positive Quotes about this Product:

1. "There's so much to like!" Drew M. [5/5]
2. "It's all in one place!" Shama H. [5/5]
3. "Their team is the best" Steph H. [4.5/5]

Concerns about this Tool:

• Missing Features
• Limited Features
• Template Issues
• Email Issues
• Limited Customization

General Sentiment: The general sentiment on G2 is highly positive. Users appreciate the all-in-one functionality, ease of use, and affordability. However, some users have noted missing features and limitations in customization.

Positive Reviews:

• Comprehensive toolset
• Affordable pricing
• Excellent customer support

Negative Reviews:

• Limited customization options
• Occasional feature gaps
• Template issues

Read more reviews on G2

Reddit Reviews

Overall Sentiment: The Reddit community generally views SharpSpring positively, especially for small to medium-sized businesses. Users highlight its affordability and comprehensive feature set but also mention some limitations in customization and integrations.

Most Relevant Resource

Integrations and Compatibility

SharpSpring offers a robust set of native integrations and an open API for connecting to various tools:

1. CRM Integrations: Syncs with CRMs like Highrise HQ for centralizing data and enabling automation.
2. Email & Inbox Integrations: Connects inboxes and syncs email data with the CRM.
3. Form & Landing Page Integrations: Compatible with builders like Landingi for capturing leads.
4. Analytics & Tracking Integrations: Integrates with analytics tools to track user interactions.
5. Social Media Integrations: Includes a Twitter/X integration for social media management.
6. Open API: Allows for custom integrations and universal CMS compatibility.

What to Use SharpSpring With

To build out the ultimate Go-To-Market stack, consider integrating SharpSpring with these tools:

1. Copy.ai: Streamline content creation and personalization.
2. Salesforce: Manage customer relationships and sales pipeline.
3. Drift: Engage website visitors with intelligent chatbots.
4. Segment: Collect and route customer data from all sources.
5. Outreach: Optimize multi-channel prospect communication.
6. Highspot: Provide the right content for each selling scenario.
7. Gong: Capture and analyze customer-facing interactions.
8. 6sense: Uncover anonymous buying behavior and engage key accounts.
9. LeanData: Automate lead routing and account matching.
10. Sendoso: Deliver memorable direct mail and gift experiences.

SharpSpring FAQ

What does SharpSpring do?

SharpSpring is an all-in-one marketing automation and CRM platform that combines tools like email marketing, social media management, landing pages, lead scoring, and sales engagement features. It's designed to help small to medium-sized businesses streamline their marketing and sales efforts.

How easy is it to set up SharpSpring?

SharpSpring is relatively easy to set up, with a guided onboarding process and dedicated support. Most users can get up and running within a few weeks without extensive technical expertise. SharpSpring also provides comprehensive training resources and documentation.

What makes SharpSpring different from other similar tools?

SharpSpring differentiates itself through its affordable pricing, robust feature set, and integrated CRM functionality. It offers comparable features to leading tools like HubSpot and Marketo at a lower price point. The built-in CRM also sets it apart from many standalone marketing automation platforms.

Can SharpSpring integrate with other tools and platforms?

Yes, SharpSpring offers a wide range of native integrations with popular tools like Salesforce, Google Ads, Facebook, Zapier, and more. It also provides an open API for custom integrations and webhooks for real-time data syncing with other systems.

What are the pricing plans for SharpSpring? Are there any hidden fees?

SharpSpring offers three main pricing tiers based on the number of contacts: 1,500 contacts for $550/month, 10,000 contacts for $850/month, and 20,000 contacts for $1250/month. Each plan includes full access to all features, with no hidden fees. Onboarding and training packages are available for an additional one-time cost.

Is there a free trial available, and what features are included?

Yes, SharpSpring offers a 14-day free trial that includes access to all features, with no credit card required. During the trial, users can explore the platform, build campaigns, and test out the CRM and sales automation tools.

Does SharpSpring offer customer support?

SharpSpring provides customer support via phone, email, and live chat. Support is available Monday through Friday, from 8 am to 8 pm EST. Enterprise plans include priority support with shorter response times. All plans come with access to an extensive knowledge base, video tutorials, and user community forums.

Who is SharpSpring ideally suited for?

SharpSpring is an excellent fit for small to medium-sized businesses looking for an affordable, comprehensive marketing automation and CRM solution. It's particularly well-suited for B2B companies, marketing agencies, and businesses focused on lead generation and nurturing. SharpSpring can also scale to support larger enterprises with high-volume contact databases.