How To
15 min read

How to Cold Message on LinkedIn [25+ Templates Included]

Soniya Khubchandani

July 12, 2022

Want to build connections on LinkedIn? Send a personalized message.

Ugh! If you got a dime every time someone said that to you, you'd be a billionaire by now.

Though, it's true that sending a personalized message can increase your response rate by as much as 30%.

The challenge is not understanding the value of personalization but figuring out how to do it without sounding like a freaky stalker.

If you are also struggling to get the formula right, this post is for you.

After reading this guide, you will get to know:

  • Difference between LinkedIn InMail and message
  • How to master the art of writing a cold LinkedIn message
  • Strategies for making your LinkedIn networking campaign a success
  • 28 LinkedIn cold outreach message templates
  • Mistakes to avoid when sending a LinkedIn cold message

Let's get started!

What's the difference between LinkedIn InMail and message?

LinkedIn is one of the best ways to connect with people in your industry, but it can be confusing to know how to use it. There are two main ways to send messages on LinkedIn: InMail and messages.

The main difference between LinkedIn InMail and message is that InMails can be sent to anyone on LinkedIn using LinkedIn Sales Navigator, regardless of whether or not you are connected to them. You can only send messages to people who you are connected with. 

LinkedIn InMail 
LinkedIn

If you are a LinkedIn premium user, your subscription type determines the number of InMail message credits you get. Otherwise, you can send messages to people you are connected to.

InMail usually has a quicker response time than messaging someone through LinkedIn. Therefore, to maximize your chances of getting a response from someone on LinkedIn, sending an InMail is generally the best bet.

Mastering the art of writing a cold LinkedIn message

You've got a killer profile, networking like a pro, and are ready to start your cold outreach. But what's the first step? Your potential connection has no idea who you are, your motives, or why they should care about what you have to say. So how do you write a cold LinkedIn message that will get results?

Here are some tips to keep in mind when crafting your next cold message.

Send your messages to relevant people 

First, make sure you send messages to people who genuinely care about your industry and product. This may seem like a no-brainer, but it's important to remember that not everyone on LinkedIn will be interested in what you have to say.

Before sending a message, take a look at the person's profile and see if there's anything that indicates they would be interested in your product or service.

If there's nothing obvious, try looking for something specific that you can mention in your message. For example, "I noticed we both attended XYZ University.”

This will show that you've taken the time to personalize your message and increase the chances of getting a response.

Write an attractive subject line or heading

Your headline is the first thing people will see when reading your message, so it should be interesting enough to pique their interest. 

You can get away with a more generic headline if you've done your research and know that the person you're sending it to is interested in what you're offering. 

However, if you have any doubts, write a subject line that clarifies why they should care about what you have to say before they even read your email.

For instance, "You won't believe what I just found out about your company!" or "I have some information that could help you improve your product."

Personalize every message

If you're sending a mass email, it's important to personalize every message. This can be as simple as including the recipient's name in the subject line or body of the email. But to stand out, take some time to research each individual and tailor your message accordingly.

Let’s say you know that one of your recipients is interested in a specific topic. Send them a recent helpful article on that topic instead of just generic news about your industry.

Keep your LinkedIn message short

When you reach out to someone on LinkedIn, keep your message short and sweet. In fact, the shorter, the better. The person you're contacting is probably very busy and doesn't have time to read a long-winded message from a stranger. So get to the point quickly and leave any unnecessary details out.

For example, if you're contacting someone because you want to meet with them for coffee, say something like this: 

"Hi, [recipient's first name]. 


I hope all is well. 


I'm a sales rep at [your company], and I'd love to grab coffee with you sometime to hear more about your role at [their company] and learn how we can potentially work together.


Be transparent about your motives

Importance of transparency
LinkedProspect

When reaching out to someone on LinkedIn, it's necessary to be clear about your motives. If you're trying to sell them something, say so. If you're looking for advice or information, be upfront about that. People are more likely to respond positively if they know what you want from them upfront.

Here are some examples of how to be transparent about your motives:

  • "I wanted to reach out and see if you'd be interested in hearing more about my new product."
  • "I noticed you're connected to XYZ Company and I was wondering if you could give me some information about it." 
  • "I'm looking for advice on starting a business in the XYZ industry, and I thought you might be able to help me."

Ensure the conversation is interesting enough for them to reply

No one wants to have a back-and-forth where they're doing all the talking, so ask questions that require more than a yes or no answer.

Here are some examples of how you can keep the conversation going: 

  • "I'm interested in hearing more about your experience with XYZ Company." 
  • "What do you think are the biggest challenges people face when starting their own business?"
  • "How did you get involved in the XYZ industry?"

Follow up

Once you've sent your initial message, it's prudent to follow up if you don't hear back. It shows that you're interested in continuing the conversation and might prompt the other person to respond. 

Here are some examples of how you can follow up: 

  • "I hope all is well! I wanted to make sure my previous message didn't get lost in your inbox."
  • "Just wanted to check if you saw my last message and if you have any thoughts."

End with a call-to-action

When reaching out to someone, it's smart to send your message with a call to action. This indicates to the other person what you want from them and how they can take the next step. 

You might ask for advice, feedback, or something significant like a job or introduction.Whatever it is, be clear about what you want to get out of your conversation. 

Here are some examples of how you can end your message with a call-to-action: 

  • "I'd love to hear your thoughts and would be happy to answer any questions you have about my background." 
  • "Let's set up a quick call for 15 minutes later this week. Let me know what days and times work for you and I’ll send over an invite.”

Key strategies for making your LinkedIn outreach campaign a success

LinkedIn outreach is a great way to reach out to potential customers, clients, and business partners. But it can be tricky—you want to make sure your message gets through. Here are some strategies that will help you get started.

Content retargeting

LinkedIn users are often clustered around certain topics, so you can use content retargeting to find out what those topics are.

Once you've identified a topic that your target audience is interested in, create a list of people engaged with the post. Then use an automation tool to reach out to them! This way, you can get in front of people who are actively engaged with your brand.

Facebook Groups retargeting

Find a Facebook group to target if you want to grow your LinkedIn connections and reach out to more people. You can also find a group related to the industry you work in.

You can then use a LinkedIn automation tool to find people who are also LinkedIn users and send them personalized connection request messages. This outreach strategy will help you reach people who are already interested in what you have to say.

Hyper personalization targeting

This strategy allows you to reach your target audience at the right place and time by delivering personalized messages that speak directly to their needs.

  1. Use keyword research to find the right people to target.
  2. Create an attractive, personalized offer for each person that will make them want to connect with you immediately.
  3. Launch a post online and ask for comments from the audience you've targeted so far.

Launch an outreach campaign and connect with those who have left comments on that post using the automation tool.

With this approach, you can reach out to hundreds of leads at once without manually sending out emails or connecting with each one individually—it's all done automatically! You only need to set up the entire thing once before sending out any messages or emails yourself.

27 best cold outreach templates for LinkedIn messaging

The ability to connect with someone on LinkedIn with who you have a mutual connection or common group connection can be precious. It allows you to tap into your extended network and reach out to people who may be able to help you with your job search, career goals, or business objectives. 

These cold outreach templates for LinkedIn will help you make the most of these connections by providing personalized messages that are sure to get noticed and generate responses.

Have a mutual connection LinkedIn message template

Template 1

Hi [name],

I'm reaching out to you because I saw that you're connected to [name]. 

I work for [company name]. We help people like you be more [the problem you solve]. If you like, we can schedule a 15-minute call where I'll explain how our product works, what value it brings to your business, and how much it costs.

Thanks for your time!

Best,

Template 2

Hi [name],

I'm a mutual connection of [person you know], and I wanted to reach out to see if you might be interested in discussing the possibility of working together.

I'm looking for someone who can help me with [specific task or project]. So here's some more info if you're interested: [bullet points about the project, who it's for, what you need to be done, etc.].

Let me know if this is something you may be interested in!

Best,

Template 3

Hi [name],

I'm a mutual connection of [person you know]. I saw your recent post on [social media/newsletter] and thought you'd be interested in this: [article or link to refer to].

Figured you would appreciate it!

Best,

Template 4

Hi [first name],

I'm contacting you because I saw you're connected to [name]. I saw your recent post on [social media/newsletter]. Do you need any help with that?

We do something similar for companies like yours, using our software to help businesses streamline their processes and save money.

If this might be useful for your business, let me know, and we can have a 15-minute call where I'll explain how it works, what value it brings to your business, and how much it costs.

Talk soon!

Have a common group connection cold email template

Template 5

Hello (name), I hope all is well!

I'm sending you this message because we are both members of {group name}.

I see that you're a({n}) {title}, which is a role I aspire to one day. 

Could I have 15 minutes of your time to discuss how you got started and what advice you have for someone like me? If not, do you know anyone else in the industry who might be willing to help?

Best, [your name]

p.s. Here is my LinkedIn profile: link

Template 6

Hi [name],

I saw you're a member of the [group name] LinkedIn group. I think it would be great if we could connect!

I'm [your name], and I'm a  [your job title] at [company name], specializing in [the thing you do].

I've been following your work and think it's imposing. I'd love to learn more about what you do and how we could collaborate in the future.

Would it be okay if I followed up with some questions?

Template 7

Hi [name],

I'm reaching out to you because I saw that we have a common connection at [company name]. My name is [name], and I'm a [title] at [company name].

I noticed that you recently published an article about [topic]. If you have a minute, I'd love to chat about your experience with this topic or share some resources that might be helpful to you.

Thanks so much for your time!

Have a connection in the common field template

Template 8

Hi [name],

I hope this message finds you well. I'm reaching out to you because I noticed we share a common connection in [common field].

I just wanted to see if you had any tips for someone looking to get into [field]? I'm hoping you might be able to offer some advice on how to build up my skills and experience within the industry.

Best,

Template 9

Hi [name],

I just wanted to reach out because we have some common connections. I work for [company name] and am responsible for [company's key value proposition]. I noticed you work at [company name] and are responsible for [company's key value proposition].

I thought it would be great to connect and learn more about how we can help each other! So I'd love to grab a coffee or talk more about what you're doing, how you got there, and how we might collaborate in the future. 

Let me know if you're interested!

Template 10

Hi [name],

I noticed we had some connections in [field], so I  just wanted to say hello and see if you're interested in talking about [company name]?

It's an exciting time working in the [industry] space, and I think you'd be an excellent fit for our team. We're looking for someone who can help us with [specific skill], and your background looks perfect!

If you'd like to learn more about the role, please let me know when would be a good time to chat.

LinkedIn cold messaging template to a hiring manager

Template 11

Hello [first name],

I noticed your company, [company name], is hiring a [job title]. I'm currently looking for a new role, and I think this position would be a great fit. 

I know that your team is looking for someone with experience in [critical skills] and excellent communication skills. Here are some of my specific strengths:

  • [Strengths]
  • [Strengths]
  • [Strengths]

I'd love to discuss this opportunity and how my background might fit your needs. Would you have time for a quick call?

Template 12

Hello [name],

I saw your posting for a [position], and I wanted to reach out. My background is in [background], and I've had experience with [experience]. So it's the perfect fit for what you're looking for—primarily because of my ability to [skill].

If this sounds like something that might be right up your alley, please let me know!

Template 13

Hello [name],

I'm writing to you because I saw you're hiring for a [position]. I think I'd be a great fit for your team, and I wanted to share why.

[Describe what you know about the company.]

[Describe what you know about the position.]

[Describe how your skills are a good match for their needs.]

If you're interested in learning more about me and my background, please contact me at [email address]. 

Thanks again!

Template 14

Hello [name],

I'm reaching out because I saw that you're hiring for a role at your company. I wanted to let you know about my background in [sales/marketing/content creation], which I think would be a great fit for this position.

I've been doing this for the past ten years, and I've had experience working with clients like [company name]. 

Some of my favorite projects were:

  • [project 1]
  • [project 2]

If you'd like to hear more about me or what I can bring to your team, please let me know when it's convenient for you to talk.

Thanks!

Template 15

Hi [name],

I wanted to reach out and introduce myself. I'm a huge fan of your company and have been following your career for a few years now. I noticed you're looking for a [position] role at [company name].

My background in [insert relevant experience] would be a great fit for the position, and I think my skills could help take your team to the next level.

Would it be okay if we set up a time to talk?

Hyper personalized LinkedIn message template

Template 16

Hi [name],

I'm a big fan of what you've done with [company name]. I know you're busy, so I'll cut to the chase —I'd love to connect with you on LinkedIn!

Here are three reasons why:

  1. I'm interested in learning more about your company's approach to [topic].
  2. I have some unique insights into how companies like yours can leverage social media to drive engagement.
  3. I'd love to stay in touch with someone as smart as you to get the latest news on emerging trends and technologies.

Let me know when would be a good time for us to connect!

Template 17

Hi [name],

I'm writing to you because I saw that you recently joined the [company name] team, and as an avid fan of your work, I thought I'd reach out. 

I have been following [company name] for years and have always admired how you consistently lead by example. 

Can you tell me more about what it's like to work at the company? What are some of the most important things you've learned from your time there?

Thanks so much!

Template 18

Hello [name],

I'm a recruiter from [company name] and saw your profile on LinkedIn. 

I noticed you're looking to expand your career and gain experience in the tech industry. As you may know, our company is looking for candidates like you—people with a background in [relevant degree]. 

We'd love to learn more about your interests, goals, and qualifications. 

Would you be open to meeting for a quick call?

As an intern

Template 19

Hello [name],

My name is [your name], and I'm a student at [school]. I'm a huge fan of [company], and I wanted to reach out to you to see if there was any way I could help out your team with your current projects.

I've been interested in [field] for years, and as someone pursuing a degree in it, I'm always looking for opportunities to learn more about how things work in the field.

If you would be willing to take some time out of your day and let me know what opportunities exist within your company, I would really appreciate it!

Template 20

Hi [name],

My name is [your name], and I am a sophomore at [school] currently studying [degree]. 

I have been following [your company] for the past few months on LinkedIn, and I am especially interested in your work with [x project]. After reading about it here, I realized how my skills could be useful to you as an intern. 

I would love to discuss this in more detail if you have time next week.

Template 21

Hi [name],

I love what you're doing at [company name]. I'm a recent grad and just got my first internship, so I'm looking for the best way to get out of my comfort zone and learn as much as possible. I saw that you were recently promoted to [position] at [company name], and I was wondering if you would be open to sharing some tips with me?

If you have time, could we grab coffee or have a quick call? If not, no worries—just let me know what works best for you!

Template 22

Hi [name],

I'm reaching out because I'm looking for a way to get my foot in the door at [your company]. 

I want to intern with you this summer. I've heard so much about your company and I'm super interested in what you do, so I'd love to learn more about it firsthand!

I'm currently studying [subject] at [university], where I've learned a lot about [topic]. I'm excited to bring these skills into an internship position, so I would really appreciate any advice or tips on landing one!

Please let me know if you have any questions or if there's anything else I can provide for you.

Follow-up message

Template 23

Hi [name],

I hope you are doing well. I am reaching out to see if you have any interest in my services.

Please let me know if there is anything of value that I can do for you.

Regards,

Template 24

Hey [name],

I just wanted to check in and see if you've had a chance to review my cover letter and resume. Would love to chat about it if you have any feedback!

Best,

Template 25

Hi [name]!

I hope your day is going well.

I was hoping to hear from you about the [position] position. I've done a lot of research on it, and I think it's right up my alley.

I know you're busy, so I understand if you don't have time to respond right now, but if you have time for coffee or call sometime, let me know, and we can chat about it!

Warm regards,

To an influencer

Template 26

Hey [name],

I saw your post about [topic] on LinkedIn, and I wanted to reach out and see if you would be interested in speaking with me about [topic].

I am a writer who has been covering [topic] for the past year. My goal is to get more exposure to my work, and I think your perspective would be really valuable for my readers. What do you think? Are you available for a phone call next week?

Thanks so much!

Template 27

Hi [name]!

I'm reaching out because I'm interested in speaking with you about your experience as a [type of person]. I'd love to write about you as an example of someone successful in this area.

I recently published a post on [topic] and would love to include your story. It will be featured on [website], which gets over 100,000 unique visitors a month.

I've attached a copy of the article and would love to hear your thoughts. If you're interested in being featured, just let me know, and I'll get back to you with more details.

Thanks!

Mistakes to avoid when sending cold outreach messages on LinkedIn

Cold messaging on LinkedIn can be a powerful way to connect with new people and obtain a job. However, you should avoid making the following mistakes when sending a LinkedIn message:

Dull tone

Don't make your message sound like every other one out there! While this might seem obvious, it's easy to fall into the trap of sounding like everyone else when all you're doing is writing an email. 

To avoid this, think about how you would speak with someone in person who had never met you before. Would you use a formal tone? Or would you try to use humor? 

You want to find something personal about yourself or your business that will catch their attention and make them want to engage with you further.

Check out how Copy.ai's tone changer tool can help you turn your dull tone into an engaging one!

Lacking purpose

You need a purpose for your message- whether it's to establish a rapport, introduce yourself and your business, or invite the person to an event. 

If you can't figure out the point of your message, chances are it doesn't have one. 

Keep it focused, and make sure there's a clear objective for you and the recipient.

Typos 

While you might not think it's a big deal to have a typo in your message sent through text or email, it can be quite off-putting for the recipient. If you're not careful with your grammar and spelling, it reflects poorly on you and your business. So take the time to proofread before hitting send!

Making it all about you

Don't make it all about you when you send a message to someone. The other person has their own needs and objectives, so make sure your message considers them. It should be a two-way conversation, not just a one-sided monologue.

Missing the right hook

Make sure you're hooking the reader into reading more by using something like a question or an interesting fact. If you can get them interested in what you're saying, they'll keep reading until the end of your message—and maybe even respond! 

Overall, it's important to be clear, concise, and considerate of the other person when sending a message. Make sure your message is about them and not just you, include an interesting hook to keep them reading, and always remember: why are you sending this message in the first place?

Conclusion

Crafting LinkedIn prospecting messages that catch prospects' attention and inspire them to respond is harder than it looks. It is important to keep the buyer at the center of your efforts by building a friendship, showing genuine interest in their lives, and scheduling regular meetings to strengthen the sales relationship. Doing so will allow you to communicate more effectively, build trust and credibility, and overcome objections.

If you need help with crafting a great LinkedIn message, Copy.ai can help! It's the perfect tool for creating personalized, engaging messages that get results.

Don't take our word for it, though. Try it out for FREE!

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