February 19, 2024

AI Sales Tools: How the Best Teams Crush Quotas

What are AI sales tools and AI sales assistant tools?

AI sales tools are any type of software designed to handle repetitive tasks for sales teams and sales professionals, helping them become more efficient. These might be used to bring in more leads, schedule meetings, send follow-up emails, create drip campaigns, improve customer experience, assign tasks to sales representatives, and more.

These tools rely on artificial intelligence and machine learning to find trends and insights in your prospects' data that humans would often overlook.

As a result, sales managers can help their teams increase performance by hunting, contacting, and closing better leads.

Plus, depending on the tool, AI sales software can often integrate with CRMs and marketing automation platforms, offering huge improvements in sales productivity and efficiency for sales and marketing departments.

Benefits of AI sales tools

1. Speeding up the sales cycle

The quicker the sales cycle as a whole, the more deals the team can close.

AI sales assistant tools speed everything up by handling dull, repetitive tasks so that team members, including sales development representatives, can focus on building connections and impressing prospective customers.

2. Improving data accuracy

Manually typing in data or even copying and pasting from one place to another can introduce errors.

With the best AI sales tools, you can get your data exactly where it needs to be, without having to retype or copy anything. This is a boon for sales processes that require precision and accuracy.

3. Increasing profits

Good AI sales assistants make the process not only more efficient—saving time and letting your sales representatives handle more sales—they also make it more effective, leading to higher win rates for sales professionals.

Best AI sales tools

1. Copy.ai

Copy.ai is a generative AI tool that uses cutting-edge language models (including ChatGPT, Anthropic, Claude, and more) to let your sales team generate high-quality content almost instantly. 

Whether you’re starting from scratch with a new sales page, writing an email follow-up series, or even composing a  LinkedIn InMail message, Copy.ai is here to help.

With 90+ content templates and tools, Copy.ai lets you create any kind of content you can imagine—including high-converting sales content for your sales funnel. The highly developed language model lets Copy.ai automatically match your brand style. 

You can use it for sales copy that matches proven frameworks, like Pain-Agitate-Solution, or you can create content for specific channels like LinkedIn InMail.

Copy.Ai also has advanced workflow features, letting you craft all kinds of sales material at scale.

This includes personalized outreach messages, sales battlecards (so you’re ready for every possible customer objection), and the ability to transform your sales calls and product demos into high-impact recaps, marketing insights, and even slide decks.

Another way Copy.ai can help sales teams is with generating personalized copy that's truly unique to your prospect. You can upload a list of LinkedIn URLs and some information about your offer.

Then you can watch as Copy.ai writes your outreach email/InMail sequences in a single click.

Here's a bit more on how you can do that: 

Plus, these key features make Copy.ai a vital part of your sales automation toolkit:

  • Built-in sales content templates for a wide range of copy, including product descriptions, emails, promos, social media, direct messages, and much more—plus Workflows to streamline your content generation process
  • Infobase so Copy.ai can easily reference and use key information about your products, services, audience, and more—no more generic, vague content
  • Improve to rewrite your prompts for you, so you can get exactly what you want from the AI
  • Support for 95+ languages to help you connect with prospects across the globe
  • Unlimited brand voices—so you can create copy in different styles for different customer personas
  • Lots of other options beyond sales, so you can reap the benefits of Copy.ai across your whole business, not just in the sales and marketing teams


Copy.ai’s forever-free plan lets you create up to 2,000 words/month—or you can create unlimited sales copy for just $36/month (up to 5 user seats). 

Sign up today and use Copy.ai to produce sales emails or messages.

2. Salesforce

Salesforce is a comprehensive CRM tool that incorporates sales, marketing, commerce, and IT functions, breaking down barriers between different departments for easier data sharing. 

With customer information all sorted as a single shared view in Salesforce’s suite of products (Customer 360) incorporating AI plus real-time data insights to empower the sales team, it’s easier than ever to close deals.

It works as a sales platform for almost any sales task you can imagine. From simple lead management to customizable workflows and a developer sandbox for your tech team, the power of Salesforce is unlimited. 

There are over 3,000 third-party integrations available, including Slack, Calendly, LinkedIn, HubSpot, and more.

Some of the key Salesforce features for sales teams are:

  • Auto-assignment of new leads to specific team members, based on rules that you set up in Salesforce
  • Customizable reports—for instance, you can view a sales activity report broken down by sales rep
  • Pipeline management through Salesforce’s Sales Cloud dashboards—this lets you easily visualize the sales pipeline to see exactly what stage different deals are at
  • Mass emailing tools where you can easily email a customized list or campaign

A couple of limitations are:

  • Salesforce can take considerable time to set up—and you may need to pay extra for expert help
  • The interface isn’t as user-friendly as it could be


Salesforce lets you try out their CRM, Sales Cloud, for free (no credit card required). After that, pricing is from $25/user/month, for the CRM software with marketing and sales.

Learn more about Salesforce today.

3. Zendesk Sell

Zendesk Sell is a sales-focused CRM that helps sales teams streamline operations and improve productivity. With a wide range of features, it lets you manage the full process from lead generation to closing deals—all in one place. 

Sell can automate all sorts of routine tasks, like lead capture, order processing, and follow-up emails. With advanced reporting and analytics, it gives your team real-time insights so reps can make data-driven decisions.

Zendesk Sell’s key sales automation features include:

  • A user-friendly interface so that reps can get started with the platform straight away
  • Email integration so that you can use Sell along with your email account 
  • Specialized sales engagement tools, letting you build targeted prospect lists and create automated follow-up sequences customized to each
  • A detailed log of all calls and texts: you can send and receive texts directly within Sell
  • Trigger-based actions to improve your workflow and eliminate annoying admin tasks

A couple of limitations are that:

  • It costs more for the advanced features
  • The focus is purely on sales automation: there aren’t extra tools like marketing automation tools


Zendesk Sell offers a 14-day free trial. After that, it costs from $15/agent/month.

Take a look at Zendesk Sell here.

4. Hubspot Sales Hub

Hubspot’s Sales Hub is a powerful sales automation tool that helps support growing sales teams, enabling better connections with prospects and customers, and increased productivity. 

With HubSpot’s sales engagement tools, reps can easily stay organized and efficient, engaging with prospects and closing more details, faster.

Key sales automation features include:

  • Lead management and prospecting, plus deal pipelines – all in a personalized workplace
  • Automated, personalized emails and follow-up tasks to keep nurturing customer relationships
  • Built-in AI tools to draft emails and create compelling CTAs
  • Sales team playbooks, including scripts, competitor battlecards, positioning guides, and more
  • Quote software to collect and send sales quotes, get signatures, and take payment

A couple of limitations are that HubSpot Sales Hub:

  • Can quickly get expensive if you want to have multiple sales reps and a large number of leads
  • Requires mandatory onboarding, which is pricey too


Hubspot Sales Hub costs from $18/month (billed annually) for the Starter plan. The Professional plan costs $450/month.

Find out about Hubspot Sales Hub here.

5. Salesloft

Salesloft is an AI-powered platform that’s designed to get your sales team to enhance customers’ experience at every stage. It aims to increase revenue by helping close more details and eliminating churn, and it offers deep insights to provide reliable growth.

If you’re looking to improve workflow, get actionable insights from data, and bring everything together for your sales reps in a single platform, then Salesloft could be the perfect tool for you.

Salesloft’s key automation features include:

  • Bi-directional CRM sync, letting you send customer data to and from your chosen CRM
  • “Cadences” – pre-configured series’ of touchpoints to give reps a consistent and scalable way to engage with customers (think of these like a recipe)
  • Reporting and analytics to help reps take actionable insights from detailed revenue and engagement data
  • Tools to help predict revenue and replicate your top sales reps’ success across your whole team

One potential limitation is Salesloft’s built-in “cadences” system, which some users found was complicated to get to grips with or didn’t fit well with their company’s sales setup.


Salesloft doesn’t offer separate pricing plans: instead, their team will give you a price based on your company’s side and what features you want to use. Depending on the package, you’re likely to be paying from $125–$165, per user, per month.

Learn about Salesloft here.

6. Outreach

Outreach is a sales execution platform that’s designed to help your sales team create and close more pipelines. It’s designed to be a single platform to streamline sales activities into an intelligent sales workflow, helping the team drive more revenue while lowering costs.

Outreach’s key features include:

  • AI capabilities to predict whether a deal will close (the “deal health score”)
  • Sentiment analysis of buyer emails to help sellers overcome objections
  • Integrated A/B testing of messages and workflows so you can get real, actionable data on what works
  • Real-time call transcription with automated speech recognition
  • Smart email assist to respond quickly with auto-generated, personalized messages straight from the inbox within Outreach

A couple of limitations with Outreach are that:

  • Some users say that Outreach’s customer service is poor
  • The user interface may be a little overwhelming or difficult to get to grips with


Outreach starts at $100/user/month, charged annually. To get specific pricing for your organization and needs, you’ll need to contact the company.

Find out all about Outreach here.

7. Clari

Clari is a sales automation platform designed to help sales teams stay in control of the revenue process. It has a wide range of features, including a CRM to capture all emails, contacts, meetings, downloads, and interactions, cleaning up that data automatically.

With Clari, sales reps can quickly see the status of each deal—letting them focus on moving forward to achieve sales success, with real-time coaching and sales forecasting from the system.

Clari’s key features include:

  • Automatically capturing and cleaning up all key data, eliminating the need for manual data entry or data cleansing
  • Detailed insights through revenue analytics, giving you a highly accurate view of historical performance, current pipeline health, plus future revenue projections
  • Automatic revenue forecasting for each quarter—this is 95%+ accurate by week 3 of the quarter
  • Revenue conversation coaching to help reps out live during each call —giving sales leads the ability to quickly see which reps may need extra help

A couple of limitations with Clari are that:

  • It’s a complex tool that can take a while to get used to
  • You need to pay separately for the various features


Clari has a “mix-and-match” approach, letting users select the features they want. You’ll need to contact Clari for a quote, but you can expect pricing to be around $80–$120 per user, per month.

Learn more about Clari today.

8. GetResponse

GetResponse is an email marketing tool that helps all kinds of businesses convert contacts into customers. With built-in AI tools and a visual campaign builder to put together email campaigns, it lets you easily nurture subscribers. 

When it comes to selling, GetResponse integrates with leading ecommerce platforms. There’s also a free popup creator to make popups, banners, and more for your website.

GetResponse’s key features include:

  • AI email generator to create engaging emails and boost your open and click-through rates
  • AI campaign generator to create a landing page, welcome email, newsletter, and more in just minutes
  • Ecommerce integration with WooCommerce, Shopify, Magneto, and PrestaShop and more
  • Landing pages with signup forms, SEO-optimization, customizable templates, and A/B testing
  • Ecommerce features like transactional emails, promo codes, abandoned cart emails, and product recommendations

A couple of limitations with GetResponse are that:

  • Some users find the drag-and-drop editor is difficult to work with
  • A few users reported that customer service was hard to contact


GetResponse offers a 30-day free trial. After that, it costs from $13.30/month, depending on the size of your list.

Try GetResponse today.

9. Gong

Gong is a revenue intelligence platform that helps sales teams turn customer interactions into insights, letting reps win more details. It’s AI-powered, with smart guidance to help coach under-performing reps so that they can turn things around. 

The AI-backed insights offer specific tips, such as contact recommendations based on historic win/loss data, AI-generated call briefs, outcomes, and action items to improve the sales process.

Gong’s key features include:

  • Capturing a comprehensive set of customer interactions: video calls, phone calls, emails, SMS, and more
  • Delivering personal guidance to sales reps, highlighting risks and recommendations
  • Integrating with 100 other products, including Salesforce, Zoom, Cognism, LeadIQ, and many more
  • Showing deal health and funnel movement in real-time

A couple of limitations with Gong are that:

  • Onboarding may take some time
  • The transcriptions produced by Gong aren’t the best quality


Gong’s pricing depends on a number of factors. You can expect a setup fee of $5000, then a per-user price from around $133/user/month.

Find out about Gong here.

What’s the best AI sales tech stack?

To get the most out of sales platforms, we recommend a tech stack that includes Copy.ai along with a CRM such as Salesforce. 

With Copy.ai’s detailed and proven sales content templates and advanced AI capabilities, you’ll be able to quickly create all the sales enablement content you need for a wide range of channels. And adding this to a CRM tool lets you send exactly the right message to the right prospect at the right time.

Start bringing in more leads, improving your pipeline, and closing more deals today. Sign up for your free Copy.ai account to create high-quality sales content in just minutes.

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