Real Estate Description Templates: How To Write & Examples

real estate description

Frequently Asked Questions

How to write a real estate description?
Need to write a real estate description? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing a real estate description:

Property name: [name of property]
Location: [location of property]
Neighborhood description: [description of neighborhood]
Amenities: [amenities of the property]
Layout description: [description of layout]
Why this is a good deal for buyers: [why this is a good deal for buyers]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Introduce the property to the reader
Describe the property's location and neighborhood
List amenities of the property
Describe the layout of the property
Talk about what makes this a good deal for buyers

3. Write the content or use Copy.ai to help you get started. Once you have your structure down, you can start writing the content.
3 Examples of a real estate description
Example:

This is the perfect home for someone who is looking for a quiet place to settle down, but still wants to be close to the city.

It's located in [location of property], which is a great neighborhood with lots of restaurants, shops, and all of the amenities of life within a [time of distance to travel]. The house itself is adorable, with a spacious kitchen and living room, 9ft ceilings, as well as an office space on the first floor and a cozy bedroom upstairs. The backyard is perfect for entertaining friends, with a nice patio area where you can grill out or just relax on a warm summer day.

This property is ideal for someone who wants to live near everything but not in the middle of all of it.


Example:

This property is located in [location], a popular neighborhood in [city]. It is a one-bedroom, one-bathroom apartment with a spacious living room and kitchen. The apartment features hardwood floors, a fireplace, and large windows that let in lots of natural light. The kitchen has granite countertops and stainless steel appliances, including a dishwasher and microwave. The bathroom has extra-large tiles and a walk-in shower.

The apartment is close to several parks, including [park name], where you can enjoy walking and biking trails. There are also several restaurants nearby, including [restaurant name], which serves great Italian food and has been around for over 20 years.

The apartment has plenty of closet space and a small balcony where you can enjoy the fresh air. It's located near several bus stops and a subway station that will take you downtown in about 20 minutes.

If you're looking for an affordable place to live with great amenities and easy access to public transit, look no further than this [property type]!


Example:

This one-bedroom apartment is a great place to call home. Located in the [neighborhood name], this property has [amenities of the property]. There's a dishwasher, a stove and oven, and a refrigerator in the kitchen. The bathroom has a shower and sink, and there's also a washer and dryer in the unit. This unit has a balcony overlooking the courtyard, which is great for entertaining friends or relaxing with a book on a sunny day. The apartment is also located within walking distance of [neighborhood name] park and [neighborhood name] library.

This property is a great deal for buyers because of its location and amenities. The price is low compared to similar properties in the area, so it's a great opportunity for first-time buyers and investors alike.
Why should you write a real estate description?
1. Real estate descriptions provide potential buyers with key information about a property that they are interested in.

2. A well-written real estate description can help to sell a property more quickly.

3. Real estate descriptions can also be used to market a property to potential buyers.
Who needs to write a real estate description?
-Home sellers
-Real estate agents
-Real estate brokers
-Property managers
-Commercial real estate developers
-Residential real estate developers
Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

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1
Enter what you need to write
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2
Give Copy.ai a bit of context
Enter a few sentences about your project/campaign.
Screenshot of Copy.ai feature
3
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
4
Edit, polish, and publish
Use Copy.ai’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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