Lusha Review

Unlock the Power of Accurate B2B Data for Your Sales and Marketing Teams

What is Lusha?

Lusha is a B2B sales intelligence and data enrichment platform designed to enhance outbound prospecting efforts. With a database of over 100 million business profiles, Lusha provides accurate contact information such as direct dials and verified email addresses. This helps sales and marketing teams connect with leads faster and more effectively.

The platform offers seamless integration with popular CRMs like Salesforce, enabling automatic enrichment of outdated CRM data. By streamlining prospecting workflows and providing buyer intent data, Lusha helps teams prioritize high-value accounts. This ultimately drives more qualified meetings and pipeline growth.

The Go-to-Market Challenges Lusha Solves

Problems Lusha Solves

Lusha addresses several key challenges that B2B sales and marketing teams face in their outbound prospecting efforts:

• Lack of accurate contact data: Sales reps often struggle to find reliable, up-to-date contact information like direct dials and verified email addresses for their target accounts. Lusha provides a database with over 100 million business profiles to help reps connect with leads faster.
• Stale and incomplete CRM data: Over 30% of CRM data becomes outdated each year. This leads to unproductive outreach and wasted time for reps. Lusha integrates with CRMs like Salesforce to automatically enrich records with fresh contact data.
• Difficulty prioritizing accounts: With a large total addressable market, sales and marketing teams have trouble identifying which accounts to focus on. Lusha provides buyer intent data to highlight accounts that are actively researching a company's products or services. This helps teams prioritize based on likelihood to buy.
• Inefficient prospecting workflows: Reps spend hours manually sourcing leads and contact data across different channels. Lusha streamlines this by providing a browser extension that overlays contact info directly on websites and LinkedIn. Reps can also build targeted lists and sequences right from the Lusha platform.
• Poor sales and marketing alignment: Sales teams often complain about lead quality from marketing. Lusha's data enrichment functionality ensures both teams are working off the same fresh, accurate data in the CRM. Better data alignment means more efficient handoff between marketing and sales.

In summary, Lusha empowers revenue teams with the data and tools needed to improve B2B prospecting results. By providing accurate data, streamlining workflows, and enabling better targeting, Lusha helps teams book more qualified meetings and drive more pipeline.

The Benefits of Lusha

Easily Find and Connect with Your Ideal Prospects

• Lusha provides direct contact information like email addresses and phone numbers for millions of B2B prospects.
• Search for leads by job title, company, location, and other criteria to build highly targeted prospect lists.
• Lusha's browser extension makes it easy to find contact details while browsing LinkedIn and company websites.

Enrich and Cleanse Your CRM Data

• Lusha integrates with popular CRMs like Salesforce to automatically enrich lead and contact records with fresh data.
• Identify missing or outdated information in your database and fill in the gaps with Lusha's extensive dataset.
• Keep your CRM data clean, complete, and up-to-date to improve sales productivity and effectiveness.

Streamline List Building and Prospecting Workflows

• Build targeted prospect lists in minutes using Lusha's intuitive search and filtering capabilities.
• Export lead lists to your CRM or sales engagement platform with just a few clicks.
• Save time on manual data entry and list building so reps can focus on selling.

Increase Connect Rates and Sales Velocity

• Armed with direct dials and verified email addresses, sales reps can connect with more prospects on the first attempt.
• Personalize outreach at scale by referencing key details like the prospect's role, location, and company info.
• Book more qualified meetings, shorten sales cycles, and win more deals by engaging with the right people faster.

Affordable, User-Friendly, and Scalable

• Lusha offers simple and flexible pricing plans for businesses of all sizes, from startups to enterprises.
• The platform is intuitive and easy to use, with no extensive training required to get your team up and running quickly.
• As your go-to-market team grows, Lusha can scale with you to power an expanding sales organization.

User Reviews of Lusha

G2 Reviews

Overall Rating: 4.3/5
Top 3 Competitors: ZoomInfo Sales, Apolloio, RocketReach

Positive Quotes:

1. "Lusha is a fantastic tool with excellent data which is also integrated into our CRM making it incredibly easy to find and add contacts for prospecting" – Lucien H (4/5)
2. "Lusha is the sales prospecting Google extension where you can get contact information either personal contact details or email IDs for that specific profile. One can also get the total count of employees. It displays the information from LinkedIn profiles" – K M (5/5)
3. "Lusha is a game-changer when it comes to leading my team and delivering high-quality prospects at scale. I can quickly get my team prospecting with this simple platform. Using this platform I am able to easily reach my ideal customers precisely when they are ready to buy" – Nidhi S (5/5)

Concerns:

• Poor data quality
• Over-hyped features that don't work
• Overpriced
• Horrible customer service

General Sentiment: The overall sentiment of Lusha on G2 is generally positive, with users praising its data accuracy and ease of use. However, some concerns exist regarding data quality and customer service.

Positive Reviews:

• Accurate and extensive contact data
• Easy integration with CRM systems
• User-friendly interface

Negative Reviews:

• Occasional data inaccuracies
• Features not meeting expectations
• Issues with customer support

Link: G2 Reviews

Reddit Reviews

Overall Sentiment: The sentiment on Reddit is mixed, with some users praising the tool for its data accuracy and ease of use, while others have raised concerns about data quality and pricing.

Link to Relevant Resource: What is the point of Clay over say Apollo or Lusha?

Integrations and Compatibility

Lusha integrates with popular CRMs like Salesforce, HubSpot, and Pipedrive. It also offers an open API for more advanced use cases. The tool is compatible with sales engagement platforms and LinkedIn.

Lusha Alternatives

General Sentiment on Reddit: Mixed, with both positive and negative reviews.

What to Use Lusha With

Other tools that work well with Lusha in a Go-To-Market stack:

1. Copy.ai: Automate content creation and workflows.
2. Salesforce: Manage customer relationships and sales pipelines.
3. Outreach: Automate multi-channel sequences.
4. ZoomInfo: B2B contact database for sales prospecting.
5. 6sense: Provides buyer intent data and predictive insights.
6. Gong: Analyzes sales calls for coaching insights.
7. Drift: Engage website visitors with chatbots.
8. Demandbase: Target key accounts.
9. Clari: Provides forecasting and pipeline analytics.
10. Highspot: Manage content, training, and analytics.
11. Marketo: Lead nurturing and campaign management.
12. LinkedIn Sales Navigator: Find and engage prospects on LinkedIn.
13. Intercom: Customer messaging for sales, marketing, and support.
14. Sendoso: Send personalized direct mail and gifts to prospects.
15. Vidyard: Video hosting and analytics for sales outreach.

When integrated, these tools can help B2B revenue teams orchestrate a powerful go-to-market motion.

Lusha FAQ

Q: What does Lusha do?

A: Lusha is a B2B sales intelligence and data enrichment platform that provides accurate contact and company information to help sales and marketing teams prospect more effectively.

Q: How easy is it to set up Lusha?

A: Lusha is very easy to set up and does not require technical expertise. Users can sign up online and get started using the platform within minutes.

Q: What makes Lusha different from other similar tools?

A: Lusha is known for its excellent data quality and coverage. Its browser extension is best-in-class, and its simple UI and affordability make it accessible to teams of all sizes.

Q: Can Lusha integrate with other tools and platforms?

A: Yes, Lusha integrates natively with popular CRMs and offers an open API for more advanced use cases. It also integrates with sales engagement tools and LinkedIn.

Q: What are the pricing plans for Lusha? Are there any hidden fees?

A: Lusha offers simple and flexible pricing plans based on the number of users. There are no hidden fees, and users can cancel anytime.

Q: Is there a free trial available, and what features are included?

A: Yes, Lusha offers a 7-day free trial with access to all features and unlimited searches.

Q: Does Lusha offer customer support?

A: Lusha provides customer support via live chat, email, and an online knowledge base. Enterprise plans include a dedicated customer success manager.

Q: Who is Lusha ideally suited for?

A: Lusha is ideal for B2B revenue teams in technology, software, financial services, business services, and consulting verticals. It is suitable for SMBs, mid-market, and enterprise organizations.