PhantomBuster Review

Automate your lead generation and outreach with PhantomBuster. Save time, personalize at scale, and supercharge your sales and marketing efforts.

What is PhantomBuster?

PhantomBuster is an automation platform designed to streamline lead generation and outreach. It allows businesses to collect, enrich, and engage with leads across various online channels. The tool is particularly useful for marketing and sales teams that want to save time, improve personalization, and generate more leads at scale.

With an extensive library of pre-built automations, also known as "Phantoms," PhantomBuster can automate a variety of tasks. These include data scraping, list building, and personalized outreach campaigns. The platform is user-friendly, requiring no technical expertise to get started. This makes it accessible to both non-technical users and developers looking to create custom scripts.

The Go-to-Market Challenges PhantomBuster Solves

Problems PhantomBuster Solves

PhantomBuster helps businesses and sales/marketing teams solve several key problems related to lead generation and outreach:

1. Manual, time-consuming lead generation tasks
   • Finding and extracting lead data from sites like LinkedIn and Facebook is tedious and slow when done manually.
   • PhantomBuster automates data scraping and list building, freeing up time for higher-value activities.
2. Incomplete or missing lead/contact data
   • Raw lead data often lacks key info like email addresses or phone numbers needed for outreach.
   • PhantomBuster can automatically enrich lead records by finding additional contact details.
3. Personalization at scale
   • Personalizing outreach to every lead is nearly impossible to do manually.
   • PhantomBuster enables personalized outreach campaigns by collecting custom data points about each lead that can be used in templates.
4. Disconnected lead gen workflows
   • Moving data between lead gen steps and different tools is a manual process for many businesses.
   • PhantomBuster integrates the entire lead gen workflow from data collection to outreach and pushes data to connected CRMs and sales engagement tools.
5. Lack of coding skills to automate tasks
   • Most marketers and salespeople lack the technical skills to write scripts to automate lead gen tasks.
   • PhantomBuster provides a no-code platform with pre-built "Phantoms" and a visual workflow builder to make automation accessible.

In summary, PhantomBuster solves the core problems of manual effort, incomplete data, lack of personalization, and disconnected workflows that slow down lead generation for many businesses. Its no-code automation approach makes it accessible to non-technical users.

The Benefits of Using PhantomBuster in Your Go-to-Market Stack

Automate Repetitive Lead Generation Tasks

• PhantomBuster can automate many repetitive and time-consuming tasks involved in lead generation such as scraping prospect data from social media profiles and websites.
• Set up workflows to automatically extract leads that match your ideal customer profile criteria and add them to your CRM or outreach sequences.
• Frees up your sales and marketing teams to focus on higher-value activities like engaging with prospects and closing deals.

Enrich Lead & Account Data

• Use PhantomBuster to fill in missing information about your leads and target accounts such as email addresses, phone numbers, job titles, etc.
• Automatically pull in additional context about prospects from their social media activity and online footprint.
• Ensures your database is populated with complete, up-to-date information to improve segmentation and personalization.

Streamline Social Selling

• PhantomBuster makes it easy to automate interactions and engagement on social media at scale.
• Auto-view LinkedIn profiles, send personalized connection requests, and follow up with prospects.
• Identify promising leads and accounts based on triggers like job changes, content engagement, and other signals.

Integrate with Your Existing Martech Stack

• PhantomBuster integrates with 100s of popular sales and marketing tools like Salesforce, HubSpot, Zapier, Slack and more.
• Automatically push lead and account data into the tools your team is already using.
• Incorporate PhantomBuster automations into your existing workflows to compound efficiency gains across your stack.

Leverage Pre-Built & Custom Automations

• Get started quickly with a library of 100+ pre-built automations for common lead gen use cases across popular sites like LinkedIn, Sales Navigator, Twitter, and Instagram.
• Customize pre-built phantoms or code your own to automate more specific tasks unique to your needs.
• Chain multiple phantoms together to create multi-step workflows and more sophisticated automations.

User Reviews of PhantomBuster

G2 Reviews

Overall Rating: 4.2/5
Top Competitors: TexAu, Evaboot, Fivetran

Positive Quotes

1. "I use it almost on a daily basis to export my data from LinkedIn, Sales Navigator, and other platforms. It is one of the many features it offers. Very easy to use and a great feature." Vikas T. [5/5]
2. "The beauty of PhantomBuster is its flexibility. It caters to both non-technical users, with its easy-to-use interface and pre-built scripts, and to developers, who can customize scripts for specific needs." Leonardo d. [5/5]
3. "Easy to use. Can be used to scrap various platform like LinkedIn, Facebook, Instagram etc.," Hassan K. [5/5]

Concerns

• One downside of PhantomBuster is its potential for misuse, as it can be used to scrape data in ways that may violate platform terms of service or infringe on privacy regulations.
• The platform provides good depth in scraping options across platforms using pre-built phantoms.

General Sentiment

Overall, users are satisfied with PhantomBuster's flexibility, ease of use, and ability to automate tedious tasks. However, some concerns exist about its potential for misuse.

Read more reviews on G2

What to use PhantomBuster with

Here is my recommended list of other popular B2B SaaS marketing tools that would complement PhantomBuster well to build the ultimate Go-To-Market Stack in 2024:

1. Copy.ai - The world's first GTM AI Platform. Copy.ai's Workflows make it easy to automate content creation, personalization and distribution. A must-have to scale marketing efforts.
2. HubSpot - An all-in-one CRM, marketing, sales, and service platform. Integrating PhantomBuster with HubSpot allows you to seamlessly push enriched lead data and trigger personalized workflows.
3. Salesforce - The world's #1 CRM. Syncing PhantomBuster data with Salesforce empowers sales teams with rich insights for smarter outreach and faster deal cycles.
4. Marketo - A powerful marketing automation tool. Combining Marketo's robust lead nurturing capabilities with PhantomBuster's lead generation would create a formidable demand gen engine.
5. Drift - A conversational marketing platform that uses chatbots to engage and qualify leads in real-time. Integrating Drift with PhantomBuster could enable hyper-personalized chat experiences based on enriched lead data.
6. Outreach - A leading sales engagement platform. Pushing PhantomBuster's enriched lead data into Outreach would allow for highly targeted, multi-channel sales sequences.
7. ZoomInfo - A top B2B contact database. Enhancing ZoomInfo data with PhantomBuster's real-time social media insights would provide sales teams with a significant competitive advantage.
8. Gong - An AI-powered revenue intelligence platform. Analyzing PhantomBuster-enriched data alongside Gong's call insights could surface game-changing sales opportunities.
9. Vidyard - A video platform for virtual selling and marketing. Personalizing Vidyard videos based on PhantomBuster lead data would be a powerful way to stand out and build rapport.
10. Clari - A revenue operations platform that provides real-time visibility across the customer lifecycle. Feeding PhantomBuster data into Clari would allow for unparalleled pipeline inspection and forecasting accuracy.

By strategically combining these best-in-class tools with PhantomBuster, B2B organizations can build a truly high-performing, integrated Go-To-Market Stack that drives efficiency and results from top-of-funnel to closed-won. The key is to leverage the unique strengths of each tool and ensure seamless data flow between them.

PhantomBuster FAQ

What does PhantomBuster do?

PhantomBuster is an automation platform that helps businesses streamline their lead generation and outreach efforts. It offers a suite of tools to automate data collection, enrichment, and engagement tasks across various online channels like LinkedIn, Facebook, Twitter and more. PhantomBuster is designed for marketing and sales teams looking to save time, personalize outreach, and generate more leads at scale.

How easy is it to set up PhantomBuster?

Getting started with PhantomBuster is straightforward and requires no technical expertise. The platform offers an intuitive interface with pre-built "Phantoms" that you can set up in minutes to start automating tasks. Most users can get up and running with their first automation in under an hour. For more complex workflows, PhantomBuster provides extensive documentation and tutorials.

What makes PhantomBuster different from other similar tools?

PhantomBuster stands out for its extensive library of pre-built automations across a wide range of platforms. It offers 100+ ready-made "Phantoms" for lead generation, data scraping, and outreach. The platform also allows for more customization than most no-code tools, letting you chain multiple Phantoms together for multi-step workflows. Additionally, PhantomBuster's focus on end-to-end lead generation sets it apart.

Can PhantomBuster integrate with other tools and platforms?

Yes, PhantomBuster offers native integrations with popular CRMs like Salesforce and HubSpot, as well as email outreach tools like Lemlist. You can automatically push data from PhantomBuster into the other tools in your stack. For custom integrations, PhantomBuster offers a flexible API and webhooks to connect with your own systems.

What are the pricing plans for PhantomBuster? Are there any hidden fees?

PhantomBuster offers 3 main pricing plans:

• Starter ($30/month): 1 user, 10 Phantoms, 1000 actions
• Pro ($70/month): 3 users, unlimited Phantoms, 5000 actions
• Team ($200/month): 10 users, unlimited Phantoms, 20000 actions

The plans vary based on number of users, Phantoms, and automation actions. There are no hidden fees. You can add additional actions to any plan for $0.01 each.

Is there a free trial available, and what features are included?

Yes, PhantomBuster offers a 14-day free trial on all plans. You get access to all the features and Phantoms of the plan you choose. No credit card information is required to start the trial. You can cancel anytime.

Does PhantomBuster offer customer support?

PhantomBuster provides support via email and live chat to all customers. The support team is available Monday-Friday. Pro and Team plan customers get priority support with faster response times. PhantomBuster also offers an extensive knowledge base with how-to guides and video tutorials.

Who is PhantomBuster ideally suited for?

PhantomBuster is an ideal tool for:

• B2B sales and marketing teams looking to automate lead generation and outreach on LinkedIn and other platforms.
• Recruiters who need to find and engage talent on social media at scale.
• Agencies and consultants offering lead generation services to clients.
• Entrepreneurs and small businesses who want to scale their prospecting efforts without adding headcount.

Any business that relies heavily on social media and online channels for finding leads and building relationships can benefit from PhantomBuster's automation capabilities.