How to create an Instagram post with Copy.ai

By 

Andrew Lane

Published 

February 11, 2022

Table of Contents

What: Use the best Instagram Caption tool to generate captions, and use the Product Description tool or any of the Sales Copy tools to draft Instagram posts. You can also use the Attention-Interest-Desire-Action (AIDA), Pain-Agitate-Solution (PAS), and Problem-Promise-Proof-Proposal (PPPP) writing frameworks to structure your Instagram posts.


Why: Your brand reach on Instagram depends on how frequently you post. The more you post, the more frequently you’ll appear on your followers’ feeds. Copy.ai can help you write memorable Instagram posts quickly, even if you don’t have any writing experience.


How:

Write an Instagram post with the Product Description tool

  • From Copy.ai’s menu of tools, select Product Descriptions.
  • Add the name of your post in the product box in field 1.
  • Describe what you would like your post to include in field 2 for the description of your product.
  • Choose tone (optional).
  • Hit “Create Copy.”
  • With your audience in mind, review your results to see what might resonate.
  • Find ideas you like and copy them to Copy.ai’s Editor tool to revise/tweak or save to your project for later. Or hit “Make More” to keep generating more ideas.

Write an Instagram post with Attention-Interest-Desire-Action (AIDA) or any of the Sales Copy tools

  • From Copy.ai’s menu of Sales Copy tools, select Attention-Interest-Desire-Action or any of the Sales Copy tools.
  • Add the name of your post (or product) in the Project Title box in field 1.
  • Add the name of your website (optional) in the Relevant Website box in field 2.
  • Hit “Create Project.”
  • Describe what you would like your post to include in field 2 for the description of your product.
  • Choose tone (optional).
  • Hit “Create Copy.”
  • With your audience in mind, review your results to see what might resonate.
  • Find ideas you like and copy them to Copy.ai’s Editor tool to revise/tweak or save to your project for later. Or hit “Make More” to keep generating more ideas.

Write an Instagram caption with the Instagram Caption tool

  • From Copy.ai’s menu of Social Media tools, select Instagram Caption.
  • Add the name of your product in the Project Title box in field 1.
  • Add the name of your website (optional) in the Relevant Website box in field 2
  • Hit “Create Project.”
  • Describe what you would like your post to include in field 1 for the description of your product.
  • Choose tone (optional).
  • Hit “Create Copy.”
  • With your audience in mind, review your results to see what might resonate.
  • Find ideas you like and copy them to Copy.ai’s Editor tool to revise/tweak or save to your project for later. Or hit “Make More” to keep generating more ideas.


If you like the Product Description tool or the AIDA tool and want more guidance on how to use them, check out How to write great Instagram captions: Top tips + examples. If you’re interested in other social media writing frameworks, check out the Carousel Post tool. It can help you generate Carousel Instagram posts, which are posts that include multiple photos, videos, or both. If you want to increase your posts' reach, add hashtags to your content with the free Hashtag Generator tool. For more tips on producing Instagram posts, check out the training demo found on the Copy.ai YouTube channel.


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