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Webinars

Thursday

,

July

17

9:00 am

 PST

Beyond Random Acts of AI: Where to Start with GTM AI

Gain insights on building repeatable, scalable AI that aligns with your business growth objectives.

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About this webinar

Marketing leaders face unprecedented pressures: tight budgets, headcount constraints, and ever-increasing operational complexity. Boards and CEOs demand more growth and efficiency, pushing marketing leaders to rapidly adopt AI. Yet many marketing teams remain stuck in disconnected, ineffective "random acts of AI."

Hear from Lisa Cole (CMO, 2X) and Nathan Thompson (Head of Content, Copy.ai) to learn how successful marketing leaders are harnessing GTM AI to drive growth, prove ROI, and scale repeatable execution.

You'll gain insights into practical first steps, structured processes, and strategic outsourcing for effective AI adoption.

What you'll learn

Practical strategies to move beyond random acts of AI
How to audit and codify your marketing workflows to effectively integrate AI
How 2X is leveraging AI to drive marketing efficiency and growth

Speakers

Nathan Thompson
Head of Content @ Copy.ai
Lisa Cole
CMO @ 2X