Upsell Email Templates: How To Write & Examples

upsell email

Frequently Asked Questions

How to write an upsell email?
Need to write an upsell email? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing an upsell email:

User's name: [name of user]
Product name: [name of product]
User's goals: [e.g. travel the world, work from anywhere, meet new people, etc.]
New product name: [name of new product]
Features of new product: [e.g. online community, meetups, events, etc.]
Discount amount: [e.g. 10%, 20%, etc.]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Welcome the reader and remind them of their previous purchase
Explain how the product they purchased can be used to reach their goals
Introduce a new product that will help them reach their goals even more effectively
Describe the features of the new product and how they will help the reader reach their goals
Offer a discount on the new product to encourage purchase

3. Write the content or use to help you get started. Once you have your structure down, you can start writing the content.
3 Examples of an upsell email

Hi [name of user]!

We're so glad you're interested in [name of product]. We know that [product] can help you reach your goals, whether it's traveling the world, working from anywhere, or meeting new people.

Today we have another product that will help you reach your goals even more effectively: [name of new product]. [Name of new product] is an online community where people like you can connect with others who share your passions and interests. You can meet new people and make new friends, or simply connect with people who share your interests.

[Name of new product] also has meetups and events where you can get together with other members of the community to talk about your favorite topics.

We want to thank you for being such an awesome customer by offering you a 20% discount on [name of new product]!


Hi [name of user],

We hope you're enjoying your [name of product]! We want to remind you that it's not just a great way to travel the world, work from anywhere, and meet new people—it's also a great way to make a real impact on the world.

We think you'll love our new [new product name] even more. It's a community of people who are traveling the world, working from anywhere, and meeting new people just like you—and they're all working together to make the world a better place. With [new product name], you can:

[list features of new product]

[new product name] is available at [discount amount].


Hey [name],

Thanks for buying our product! We're so glad you're part of the community.

We know that you're here because you want to travel the world, work from anywhere, or meet new people. And we know that reaching those goals can be tough. That's why we've created a new product just for you!

Introducing [name of new product]. It's all about online communities where you can get inspired, learn new skills, and meet new people in real life. It's perfect for people who are looking for the perfect balance between online and offline learning.

Not only that, but it's only [discount amount]! So what are you waiting for? Sign up today!
Why should you write an upsell email?
1. The first reason to write an upsell email is to increase your revenue. By including an upsell offer in your email, you can encourage customers to spend more money with your business. This can be a great way to boost your bottom line.

2. Upsell emails can also help you build customer loyalty. By offering customers additional products or services that they may be interested in, you can create a deeper connection with them. This can lead to repeat business and referrals down the road.

3. Finally, upsell emails can be a great way to increase the lifetime value of your customers. By offering them additional products or services, you can keep them engaged with your business for longer. This can lead to more repeat business and higher customer satisfaction levels.
Who needs to write an upsell email?
-People who have an ecommerce website and either more than one tier of product or multiple add-on purchases that can be made
Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

Related Templates

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How it works

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Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
Give a bit of context
Enter a few sentences about your project/campaign.
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Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
Edit, polish, and publish
Use’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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