Content creation is one of the biggest challenges facing B2B marketers today.
With so many new products, features, and updates to cover, it's become nearly impossible to produce enough high-quality, original content manually.
That's why I'm so excited about a new approach that leverages AI to automate content generation. In this post, I'll walk through a use case that shows just how powerful AI can be for content creation.
Let's say you work at a company that offers multiple software products in categories like CRM, marketing automation, help desk software, etc. You have hundreds of products you need to create content for - everything from product pages to release notes, case studies, and more.
Doing this manually means endlessly writing the same type of content over and over again. It's not very efficient or scalable.
That's where AI comes in. With the right workflows, you can feed product websites into an AI system and have it analyze the sites to generate concise summaries, specs, comparisons, and other content formats. The AI is able to extract key information and write it up in a clear, engaging way.
Here are the steps to set up AI-generated content for your software products:
Rinse and repeat across all your products to create a content generation machine!
This use case highlights some major benefits:
After implementing a system like this, your content creation process becomes automated, scalable, and augmented by human creativity.
If this use case excites you, I encourage you to learn more about AI content creation. The team at Copy.ai has put together great educational resources on how to transform your content with AI.
The future of content is AI-generated. With the right strategy, you can supercharge content creation, free your human writers, and tell your product stories at scale. Now is the time to start experimenting!