I'm always looking for ways to work smarter, not harder.
As a content marketer, that means finding tools and processes to help me create more high-quality content in less time.
Recently, I've become obsessed with using Copy.ai Workflows to automate and streamline my content production. In this article, I'll walk through how Workflows can take your content creation to the next level.
As a solo content creator or small team, it's tough to produce enough content to fuel all your campaigns and initiatives.
From ideation to writing to editing and approvals, the process drags on. I often find myself spending more time on busywork like research versus actually writing. And it's hard to scale content production as your programs and audience grow.
Bottom line - creating great content consistently requires a ton of manual effort. There's got to be a better way, right?
Yup, and I'll show it to you now.
That's where Copy.ai Workflows come in. Workflows allow you to automate repetitive steps in the content process using AI.
For example, I can set up a workflow that:
And voila - I've automated the busywork while still maintaining full control over the process!
Workflows have three key components:
This is where you describe the overall content process you want to automate at a high level. For example:
"Given a content topic and audience, research the topic, write an outline, expand into a draft, and review the draft for issues."
These are the individual tasks that make up your workflow. Building off the example:
For each step, you provide detailed instructions to Copy.ai on what you want it to do.
These are the data points you provide to kickoff a workflow run. For my example:
When I provide these inputs, the workflow will automatically run to generate the output I want.
Let's walk through a real workflow to see it in action.
Say I want to create blog posts around trending SEO topics. Here are the steps:
"Given a target keyword, research questions people are asking about it online, write a blog post outline that answers those questions, expand the outline into a draft post, and review the draft for issues."
1) Research questions on keyword
Input: Target keyword
Action: Search online to identify common questions people are asking about the keyword
2) Write outline
Action: Structure questions into outline for blog post with H2 headers and short descriptions
3) Expand outline into draft
Action: Write intro and conclusion. Expand each outline section into 400-500 word section.
4) Review draft
Action: Check post for issues. Correct any inaccuracies or areas that need improvement.
To kick off a run, I provide:
And Copy.ai handles the rest!
Leveraging Workflows has made my content process so much more efficient. Here are some of the biggest benefits:
The possibilities are truly endless. Workflows let you think about structuring the process versus doing all the manual work yourself.
Ready to become a content creation machine? Here are a few tips to get started with Workflows:
The more you use and refine your workflows, the more you'll be able to scale high-quality content production. Why slog through creating content manually when you can leverage AI to automate the heavy lifting?
To learn more about unlocking the power of Workflows, be sure to check out the Copy.ai documentation. Happy workflow building!