As a content marketer, I'm always looking for ways to work smarter and scale content production. Like many marketers, I used to spend hours manually creating blog posts, social media posts, emails, and other marketing content.

It was time-consuming and limited how much content I could produce.

That's why I was excited to discover Copy.ai and their Workflows feature.

With Copy.ai Workflows, I can easily automate the creation of a wide variety of marketing content. Here's how it works and some of the cool ways I've been using it to level up my content game.

Automate Content Research and Drafting with Workflows

The first way Copy.ai Workflows help me is by automating content research and drafting. As an example, let's say I want to write a blog post comparing two related software products.

I can set up a workflow that:

• Takes the URLs of the product pages as input
• Scrapes key information about each product
• Compares the features in a bulleted list
• Writes a rough draft post comparing the pros and cons of each

This saves me hours of manual research and writing a rough outline. The workflow handles the heavy lifting while I review and refine the draft.

Customize with Step-by-Step Instructions

One of the coolest parts of Workflows is that I can customize each step with detailed instructions.

For example, in the scraping step I can specify exactly which data points to look for on the product pages. In the draft writing step, I can provide examples of my ideal outline structure.

This step-by-step customization helps me get a draft that requires less editing on my part.

Repurpose Content for Multiple Formats

Another huge benefit of Workflows is repurposing existing content for different formats and audiences.

For example, I can take a long blog post and set up a workflow to:

• Summarize the key points into a short social media post
• Convert it into a video script or podcast outline
• Translate it into multiple languages

This lets me extend the reach of my content exponentially with very little additional effort.

Personalize Content at Scale

Workflows also enable me to personalize content at scale. I can set up a workflow to:

• Take a list of prospect names/companies as input
• Research each prospect and company
• Write personalized outreach emails tailored to each recipient

This would be incredibly tedious to do manually. But with Workflows, I can scale personalized outreach to hundreds of prospects automatically.

The same approach works great for other types of personalized content like customer case studies.

Save Time with Automated Formatting

As a writer, I prefer to focus on creating great content rather than fussing with formatting.

Workflows make it easy to produce content in whatever file format I need. I can set up a workflow to take an outline and turn it into a perfectly formatted:

• Markdown file for my blog
• DOCX for internal use
• PDF whitepaper to send to leads
• HTML emails for campaigns
• And more...

Taking care of the formatting automatically saves me a ton of busy work.

Leverage Workflows to Level Up Your Content Game

As you can see, Copy.ai Workflows open up an incredible array of possibilities for automating and scaling all types of marketing content.

I've highlighted just a few examples here, but I discover new use cases nearly every day. If you're looking for ways to streamline your content creation workflow, I highly recommend exploring Copy.ai Workflows.

The platform makes it surprisingly easy to set up automations for your specific needs. And their team is amazing at providing guidance to help you build effective workflows.

To learn more about getting started with Copy.ai Workflows, be sure to check out the documentation here. I'm excited to see how other marketers leverage Workflows to take their content to the next level!

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