As a Senior Demand Gen Manager, I spend a lot of time figuring out how to generate and nurture leads.
But it's hard when all you have is an email address and no context. That's why I love using AI to automatically enrich leads from limited data. Let me walk you through how it works and the huge impact it's had on my sales process.
In my role, new leads come flooding in daily from our website, events, referrals. You name it. The problem? Most are just an email address.
No job title.
Our team has no way to prioritize and personalize outreach when we know so little.
It's crazy inefficient to manually research every new lead. And even when we do, we never get a full picture. Our CRM records stay thin. Our sales reps end up emailing generic templates to leads that get lost in the inbox abyss.
Valuable opportunities slip through the cracks.
We knew there had to be a better way.
That's when I discovered AI workflows that could extract key details about leads from their email address alone. Here's how it works:
Just like that, we get all the missing context needed to properly prioritize and personalize outreach. And it takes mere minutes versus hours of manual research. Game changer!
Leveraging AI lead enrichment has completely transformed our ability to follow up on new leads. Let me share some of the biggest benefits:
The quick turnaround and wealth of intel has supercharged our sales development process. Now, I honestly can't imagine operating without it.
I hope this look at AI lead enrichment got your wheels turning on how to leverage it in your sales process. To learn more about AI for sales and marketing, be sure to check out Copy.ai's Workflow documentation.
The world of AI is expanding every day. Let's learn together!